Street level views of marketing & advertising in Idaho
Billed as “The Great Street Circus of Creativity,” Curb Cup 2 is set to take place on Sunday, August 29th from 1:00 p.m. – 4:00 p.m. throughout downtown Boise.
Check out the information below for details on the event, as well as registration information if you’d like to be one of the performers / competitors.
David Burn over at AdPulp had a chance recently to interview Luke Sullivan, Copywriter, Author and Senior VP/Managing Group Creative Director at GSD&M in Austin, Texas.
The AdPulp Interview: Luke Sullivan
Take a few minutes and give it a read. It’s as close as you’ll get around here to having a homework assignment. Then, go back and read it again. You’ll be glad you did.
Motive Media in Boise has an opening for a contract-based Front / Back End Developer. From their job listing:
Motive Media – A Hybrid Digital + Traditional agency in Boise is looking for qualified applicants to join our development team (contract position). This is a temporary position with the possibility of becoming a dedicated position in the future. We’re seeking an individual who is professional, cheerful, responsible, dedicated, and can handle our office culture. A self motivated “git er’ done” attitude is something you HAVE to posses. We’ll be taking applications via email at work@wearemotive.com. Please include all your relevant info and samples of your previous work.
There are a few requirements:
- Highly fluent in HTML / CSS
- Highly proficient in PHP & MySQL
- Able to work in house as well as remote from our HQ in Boise, ID (laptop)
- All necessary development software
Full details and how to apply are in the original job listing on Craigslist.
Many professionals in the industry might not be aware that each year the Idaho Ad Federation and the Idaho State Broadcasters Association put together an affordable and quality conference. The conference serves as the Annual Convention for the ISBA, and is packed with professional educational opportunities for members of the advertising community as well.
The IAF Summer Conference is held at the beautiful Sun Valley Lodge. Registration was only $150 this year, and included a hosted reception on Thursday evening as well as dinner on Friday evening. Attendees have the option of playing in a golf tournament at the renown Sun Valley course, and can opt to attend the Best In Broadcasting Reception and Awards Dinner on Saturday night for an additional charge.
Summer Conference is a great way to network with professionals in our area, and enjoy a little R&R in Sun Valley. Jeff Jones of Central Idaho Broadcasting in Orofino and Lisa Collins (IAF Chair) of KMVT in Twin put this year’s conference together. They did an excellent job of finding a slate of speakers that were both entertaining and informative.
The first presentation I attended Friday morning was on Internet Search Strategies, from Marshall Simmonds. An excellent presentation on the basics of SEO planning for news publishers. Marshall lives in Boise, Idaho and is a Chief Search Strategist for the New York Times Company. He also owns a search engine marketing consulting firm called Define Search Strategies. His presentation included several great examples of successes and shortfalls in maximizing search traffic to About.com and the New York Times. He also integrated a few Idaho State Broadcasting Association member sites into his presentation.The Top 10 SEO Questions to ask your organization:
Marshall concluded with saying Simple is making a comeback. He also reconfirmed that SEO is a long term plan. It doesn’t happen overnight therefore it should be measured in months.
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Jim Gradl owner of Uboon2, an advertising agency in Chesterfield, Missouri, is a great story teller and presented on the principles of advertising. Using many recognizable brands, Jim provided examples of how to quickly make a lasting impression on your customers. Given that the average thought lasts about 12 seconds, that’s how long you have to impress a consumer.
Jim shared a philosophy that advertising is democracy in action:
Don’t talk about the factory. Talk about the customer.
Overall this presentation was an entertaining reminder that we have to connect with the consumer meaningfully and quickly to compete.
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Bob Taber, Senior VP of Account Planning at GyroHSR in Denver never disappoints.
Bob used a past agency/client presentation to show his agency pitched a restaurant chain. He offered up a view of how they pick clients they would like to work with, and then go after them by developing a new business presentation that includes creative strategy, customer segmentation, and recommended positioning. By targeting clients, rather than waiting for RFPs, they are able to present themselves on a playing field free of competition.
After the presentation I asked Bob about his comfort level giving away spec work in the pitch. He said he isn’t comfortable with it in a competitive landscape (i.e. RFP response), because anyone can hit one out of the park for a given presentation. That doesn’t mean they will be consistent over time. GyroHSR feels that by taking a proactive approach and targeting clients they want to work for, investing in spec creative is worth the risk.
This was an insightful presentation that surely had the attendees thinking about their new business strategies. And additionally, we all learned a lot about the restaurant industry.
Even though it’s tough for all of us to tear ourselves away from the piles of work on our desks, Summer Conference is always a well deserved mini vacation. Once again I returned home with more industry insight and having connected with old and new friends from around Idaho. Spotted at the Lodge were Ed Moore and (BAF President) Carolyn Sali of Davies Moore – Boise, Lisa Collins of KMVT – Twin Falls, Rick Magnuson and Mike Sanders of MSVM Group – Pocatello, and countless other familiar faces from the world of advertising and broadcasting in Idaho.
I’d love to hear about other attendees’ experiences and what types of workshops you would be interested in seeing next year.
Mike Kerby
Incoming IAF Chair
The 2010 Idaho Advertising Federation Summer Conference is taking place this weekend in Sun Valley, in conjunction with the Idaho State Broadcasters Association Annual Conference.
From the organizers:
The Idaho Advertising Federation Summer Conference will once again be held this year in Sun Valley in conjunction with the Idaho State Broadcasters Association Annual Conference. The conference kicks off this evening at 5PM and runs through Saturday night.
Highlighted Speakers:
Marshall Simmonds, Chief Search Strategist New York Times Company/About.com
Presentation—Internet Search StrategiesBob Taber, Senior VP Account Planning, GyroHSR, Denver
Presentation—Strategic Sizzle: Using Creative Strategy to Win New Business
Mike Kerby, President of c308 Marketing, is attending the conference, and has graciously agreed to provide occasional update here during the event. Many thanks to Mike, and we look forward to reading reading about it over the next few days.