Author: Brian

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Job Openings at Balihoo and Balihoo Creative

Balihoo and Balihoo Creative in Boise have two job openings worth mentioning:

Marketing Manager:
This role is responsible for the overall representation of the Balihoo brand within our defined market segments and identifying potential new customers within those segments.  Success within the role will be measured primarily by the number of qualified leads driven into our sales team.

Project Manager:
This role is the overall task-master of the group and will be responsible for the scoping, scheduling and managing of all projects from end-to-end.  Depending on available time and skill-set, the role may expand into other areas of business that require this skill-set including software implementation with our clients.

Full details about both positions, requirements and how to apply can be found on their respective pages.

And if you do apply, be sure to tell them that you heard about the jobs here.

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The Not-So-Terrible Twos for SOVRN Creative

Our friends over at SOVRN Creative celebrated their second anniversary recently, and shared a few highlights from the past two years, including:

  • Joe has learned more about trash and recycling, water conservation, wastewater management, and nursing than he ever thought he would. Unless you want to incur his wrath, don’t throw away anything that can be recycled. And unless you’ve got a spare hour, don’t mention anything about wastewater or Steven Seagal.
  • For our work in 2009, we earned a Silver Addy and a Gold Rockie for Rapture in Six Cantos, Silver Rockies for both the Parallels video and the Wastewater 2020 video, an Impact Excellence Award for Curb It, and a bunch of Citations for Excellence. Pretty cool, especially since we submitted 5 pieces and received 10 awards!
  • For our annual board meeting, we took a fishing trip. It got pretty dicey at moments, especially since Joe out-caught Philip, the accomplished fisherman. It made it worse that Joe was borrowing Philip’s equipment and hadn’t been fishing for over 20 years. Brian managed to catch quite a few silver Natty Lights.

Whether you want to call it a birthday, an anniversary, or just a milestone — congratulations are in order to Brian, Joe and Philip for all the success they’ve had so far, and what we’re sure will be much more still to come.

They’re in good company too, joining the likes of Mitchell + Palmer and Red Sky Public Relations, who also celebrated their second years in business this spring.

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Headline Roundup

From Kohl’s To Nordstrom, Registers Ringing – via MediaPost

A Digital Boot Camp to Groom Talent for Agencies – via New York Times

The Pocket Guide to Defensive Branding – via Ad Age

On-the-Fly Advertising Swiftly Becoming More Commonplace – via Ad Age

Opinion: One Name, One Brand—One Potentially Deadly Idea – via Brandweek

Digital Dissonance – via Adweek

Our Measurement Problem Begins With Definitions – via Ad Age

Traditional Ads Yield Social Traction– via Adweek

Our Measurement Problem Begins With Definitions

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REMINDER: Tonight – BAF Past Presidents Event

A quick reminder that tonight is the final Boise Advertising Federation event of the season.  Details below:

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New Hires at Oliver Russell

Oliver Russell in Boise has added two new faces to their staff:

Greg Herzog joins the agency as Account Supervisor, and Raechelle Clark as Account Coordinator.

From Oliver Russell’s website:

Greg joins the team from Creative Media Development, a leading integrated marketing company based in Portland, where he served as producer of direct response interactive projects and product launches for Cisco, Microsoft, and Autodesk, among others. His work experience spans nearly a decade as a strategist and manager in direct response.

Raechelle joins Oliver Russell from the Boise branch of the Muscular Dystrophy Association of Boise, where she was in charge of fundraising activities and cause-related marketing programs throughout Southern Idaho. Prior to that, she was a manager at the Arts and Culture Alliance of Coeur d’Alene and communications director at the Coeur d’Alene Chamber of Commerce.

Greg will plan, monitor, and track campaign results to ensure optimal performance on behalf of our B-to-B and direct response clients, as well as supervise the account team. Raechelle will manage internal processes and assist in client communications to ensure projects run smoothly, with accuracy, and on schedule.

Congratulations to both.