Street level views of marketing & advertising in Idaho
Just because we haven’t done one of these in a while… A few headlines from around the industry:
Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014 – via MediaPost
Welcome to the New Normal – via Talent Zoo
Employee Benefits – via Brandweek
Hiring Freeze Starts to Thaw as Agency Business Hunts for Talent – via Ad Age
Phil Johnson, of PJA Advertising and Marketing, recently published a good piece on the Ad Age Small Agency Diary: What the Hell Is a Creative Director Supposed to Be?
An excerpt from Phil’s piece:
I’ve come to the conclusion that the job of creative director is bigger and more important than any one task. Rather than the person with the best ideas, or the person who is the best judge of good work, or the person who can best manage the creative process, a creative director needs to shape the creative brain of the entire agency and build a creative conscience. His influence extends well beyond the creative department. This conviction has made me question many of the traditional expectations for a creative leader.
Take the time to read the entire post on the Small Agency Diary. It’s a good read for anyone involved in this business. And, if you feel so inclined, leave him a comment over there as well.
Rizen Creative has added to their staff, with a “kick-ass office assistant” named Bethany. More details are available on Rizen Creative’ blog.
Congratulations Bethany.
Drake Cooper in Boise has an opening for a Web Developer. From the job description:
The ideal candidate for our full-time Web Developer position comes with a couple of years of relevant experience and lives and breathes web. This candidate is someone who can write code and keeps a finger on the pulse of interactive design trends. Excellent verbal and written communication skills are a must. Candidate must be self-directed with a high level of attention to detail and the ability to work with minimal supervision. We are looking for both passion and creativity.
Technical Prerequisites:
The ability to code semantic, standards-based xhtml and bulletproof css. Experience with jquery or other javascript frameworks is a must. ASP.NET knowledge is a big plus.
Resumes / portfolios / questions about the position should be sent to Amanda Cash-Crowley at Drake Cooper.
Stoltz Marketing Group has added to their staff with two new hires:
First, Sydney Sallabanks has joined the agency as Public Relations Director to lead the agency’s strategic communications and public relations practice. with two decades of public relations experience, Sydney has particular expertise in media relations, crisis mitigation, public affairs, strategic communications, campaigns and signature events.
Prior to joining Stoltz Marketing Group, she was most recently was principal at Gallatin Public Affairs, where she was responsible for developing and implementing strategic communications plans and managing media relations for a diverse group of clients including the University of Idaho, Friedman Memorial Airport and Idaho Public Television. Before Gallatin, she was director of communications at University of Idaho, Boise where she served as regional press secretary to the university president and managed internal and external communications. She is president of the Idaho delegation of the Public Relations Society of America and a board member and lobbyist of the Idaho Press Club. She is a longstanding volunteer with local charitable organizations including Junior League Boise and Big Brother/Big Sister. A graduate of Leadership Boise, Sydney has also been honored as “Woman of the Year” by the Idaho Business Review and recognized as one of Boise’s “Accomplished Under 40.” She is a graduate of the University of Oregon’s School of Journalism.
The second new hire or note is, well…me.
No, this is not some belated April Fool’s Day joke.
I’ve joined Stoltz Marketing Group as Interactive Services Manager. I’ll be working with a variety of key accounts, and will be involved with a number of client and agency initiatives in the online space. Long-time readers of the Idaho Ad Agencies blog are familiar with my past experience and history, so I’ll spare you the details here.
But fear not, dear readers — the Idaho Ad Agencies blog will continue much as it has in the past. Like the industry, it has evolved over time, and will continue to do so into the future.