Author: Brian

Posted on

Impact Awards Show

Think the awards show season is over already?  Not quite.Impact Awards

Capital City Communicatorsis presenting the inaugural Impact Awards show and dinner.  The show will recognize the winners of the recent Impact Awards competition.

All the details you’ll need are below:

Date:  Friday, April 30th
Time:
– 6:00 p.m. – No host cocktails and appetizers
– 7:00 p.m. – Dinner and event
Location: Esther Simplot Performing Arts Academy, 516 S. 9th Street, Boise, ID
Cost: $25 per person.

More details about the competition are available on the CCC website.

Posted on

NSAC Meet and Greet

The District XI NSAC Competition is being held in Boise this week.

On Saturday the 24th, local agencies are invited to display their work and capabilities at the Hampton Inn in BoDo from 9:00 a.m. – 12:00 p.m. as part of a meet-and-greet with the NSAC student competitors.

This event will give agencies a chance to demonstrate their work to the students (think prospective employees), and give the students a chance to share their resume/portfolio with the agencies.

If your agency is interested in being a part of this meet-and-greet, contact Kelsey Merida via phone at (208) 249-4725 or by email for more details.

Posted on

A Reminder for the Audience

The Idaho Ad Agencies blog covers the marketing, advertising and communications industry in Idaho.  We do not delve into events outside of that scope or arena.

We now return to our regularly-scheduled programming.

Posted on

Headline Roundup

Just because we haven’t done one of these in a while… A few headlines from around the industry:

Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014 – via MediaPost

Welcome to the New Normal – via Talent Zoo

Employee Benefits – via Brandweek

Hiring Freeze Starts to Thaw as Agency Business Hunts for Talent – via Ad Age

Posted on

Just What Is a Creative Director?

Phil Johnson, of PJA Advertising and Marketing, recently published a good piece on the Ad Age Small Agency Diary:  What the Hell Is a Creative Director Supposed to Be?

An excerpt from Phil’s piece:

I’ve come to the conclusion that the job of creative director is bigger and more important than any one task. Rather than the person with the best ideas, or the person who is the best judge of good work, or the person who can best manage the creative process, a creative director needs to shape the creative brain of the entire agency and build a creative conscience. His influence extends well beyond the creative department. This conviction has made me question many of the traditional expectations for a creative leader.

Take the time to read the entire post on the Small Agency Diary.  It’s a good read for anyone involved in this business.  And, if you feel so inclined, leave him a comment over there as well.