In Memory: John Givens

The Idaho advertising community lost one of it’s founders with the passing on John Givens on Monday, February 1st, 2010.

Not familiar with the name?  Unfortunately, neither was I until last week.

John Givens was a third-generation Boisean, a graduate of Boise High School and after service in the United States Naval Air Corp during World War II, a student at the Boise Junior College and the University of Idaho, among others.

John began his career in advertising in 1947, and in 1952 he founded Givens-Davies Advertising, Inc. with Kenneth R. Davies.  He helped grow the agency to become one of the largest and most powerful in Idaho, and a major player in the Pacific Northwest.  Note: Givens-Davies would later go on to become Davies-Rourke, and in its current form is known as DaviesMoore.

Later, he went on to form John Givens Advertising, Inc., and in 1988 was awarded the Silver Medal from the Boise Advertising Federation.  John retired from advertising in 1987.

Among his many accomplishments, John was instrumental in coordinating public relations and fundraising efforts for the Morrison Center for the Performing Arts, and creating the Idaho Governor’s Cup golf tournament scholarship fundraiser.

John is survived by five children, two grandchildren, three great-grandchildren and two step-grandchildren.

A memorial service was held on Saturday, February 6th.

While I never had the chance to meet John Givens, I would like to offer a belated ‘thank you’ to him on behalf of the entire advertising and marketing community in Idaho for everything that he did over the years, and those that he helped guide and inspire.

A complete obituary is available here, if you’d like to read more.

2010 Rockie Awards – Meet the Judges

Boise Ad Fed Idaho Ad Fed LogosSo you’ve got all of your materials in for the 2010 Rockie Awards, right?  Right?  Well, if not, stop what you’re doing right now and go get it all together.  You’re running out of time.

Now, for everyone else, here are the judges for this year’s show (after the jump): Continue reading “2010 Rockie Awards – Meet the Judges”

And Now a Question for the Audience

I received the following question via email recently, and felt it was worth passing along / opening up for discussion to the crowd at large:

Why do media buyers and ad agencies not invest more of their clients $$$ into Hispanic advertising on radio, TV and print in Idaho?

Thoughts? Opinions?

FINAL REMINDER: Rockie Awards Submission Deadline

This, ladies and gentlemen will serve as your final boarding call for Flight 2010 – the Rockie Awards.

The late submission deadline is this Friday, February 12th, at 5:00 p.m.