Last Call: BAF Event with George Parker
MVAF Event: Christmas Wine Tasting & Benefit Auction
The Magic Valley Advertising Federation is presenting a Christmas Wine Tasting and Benefit Auction on Tuesday, November 10th.
This event will benefit the MVAF College of Southern Idaho Marketing Scholarship, and is scheduled to kick off at 5:30pm.
All the details about the event:
Date: Tuesday, November 10th
Time: 5:30pm
Location: Rock Creek Restaurant, Twin Falls
Cost:
– $20 per person in advance
– $25 at the door
Help Bring ART & COPY to Boise
By now you’ve likely heard about the film ART & COPY. But just in case you haven’t, here’s the official synopsis:
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
Now, while ART & COPY has been shown in locations across North America, it has not yet made it’s way to Idaho. But we’re going to change that. And here’s how you can help.
The folks behind ART & COPY have made it easier to request a screening. Go to the Request a Screening form, enter your name, Boise Advertising Federation as the organization, Boise as the city, and any other details that you feel are relevant (including your email address).
For those who are wondering, at this point — this is not an official BAF event as of yet. But given the nature of the film, they are the most natural fit for this type of thing.
NOTE: For those in other parts of the state, don’t let the organization field trip you up. I’m sure the powers-that-be in any of these ad clubs would welcome a screening:
- Idaho Falls Advertising Federation
- Lewis-Clark Valley Advertising Federation
- Magic Valley Advertising Federation
- Pocatello Advertising Federation
Once we get enough support to put this in motion, we’ll start working on more concrete details such as time and date, location, cost — those little details, you know.
And if you’d like to dive in even deeper, you can watch the ART & COPY trailer on their YouTube channel, or follow them on Twitter.
REMINDER: BAF Event with George Parker
A quick reminder: The Boise Advertising Federation’s event featuring Adscam’s George Parker is only a week away. Be sure to RSVP soon for this one, as I’m sure they’ll have a big crowd.
And don’t forget that The Naughties will be playing that evening as well.
Is it Better to be Bad than Good?
That is the second half of a question that’s been bouncing around in the back of my head for some time now (we’ll get to the rest of it in a moment). Allow me to explain…
When it comes to marketing and advertising, good is just that — it’s good. It meets the client’s objectives. It pays the bills and keeps the lights on. Good work breeds good work.
But is it memorable?
Bad work certainly is.
Let’s play a little game called recall. The topic: Advertising for local car dealerships. Television spots, specifically. Glamorous, I know, but it serves the point.
When I mention the following Treasure Valley dealerships, do you remember what their recent spots looked like?
Meridian Ford
Dennis Dillon
Edmark Superstore
Team Mazda Subaru
Lithia of Boise
Of the five examples above, which garnered the most immediate or strongest response? I would be willing to bet that it was Team Mazda Subaru. You know the spots. You’ve seen them. Thanks to some effective media buying they’re hard to miss. And that leads to the rest of the question:
If you’re not willing to be great, is it better to be bad than good?
Bad, in most cases, is just that. It makes people cringe. It elicits a strong reaction. But it’s also memorable. Despite your best intentions, I’m sure you can rattle off at least a half-dozen examples of bad advertising that you’ve seen over the years. And in each case, I’d bet you can remember exactly who the ad was for, and what it was about. Try as we might, bad ads are unforgettable.
But so are great ones.
The great ones do more than just meet the client’s objectives. They influence an industry. They change a culture. As those who study this business come to realize, it’s the great ads that set, and in many cases reset, the bar by which others are judged.
Lest you think this discussion is limited only to television, it isn’t — it applies to all mediums. The Bad / Good / Great distinction can take place anywhere. In broadcast, online, direct, even face to face.
In all cases, Bad is just bad — memorable, but bad. Good is effective and meets expectations. Great is a game-changer.
So how do you define the difference between good and great? What are you doing on a daily basis to push your own work from good to great? Does it matter to you?