Just a reminder that the last of this year’s Boise Advertising Federation’s Three Ounces + Ice events is coming up this Thursday, May 28th. Details about the event, including how to RSVP, can be found in the original post.
Headline Roundup: May 18 – 22
Here are a few stories that caught our eye over the past several days:
Why Do Chief Marketing Officers Have A Short Shelf Life? – via Forbes
Short-Term Success Or Long-Term Vision? – via MediaPost
Direct Mail Doomed, Long Live Email – via MediaPost
Marketers Losing Respect for Magazines? – via Ad Age
Anniversary: SOVRN Creative
Congratulations to SOVRN Creative, who celebrated their first anniversary earlier this week. If the past year is any indication, there is going to be a lot more great work coming out of the agency for the foreseeable future.
New Hire at Scott Peyron
Scott Peyron & Associates has added Doug Cole to its staff.
Prior to joining Peyron, Cole spent 14 years with Hewlett Packard, most recently as a brand and communication strategist. Before his tenure at HP, he worked in cause marketing for the American Cancer Society and American Heart Association.
Congratulations Doug.
Idaho Lottery Awards Marketing Services Contract to DaviesMoore
Today the Idaho Lottery announced that, after a competitive review, they have awarded the Marketing Services Contract to DaviesMoore.
From the Idaho Lottery’s press release:
Idaho Lottery Awards Marketing Services Contract to DaviesMoore
Boise – The Idaho Lottery will begin its third decade of operations with a new marketing and advertising agency. This morning, during a regularly scheduled Idaho Lottery Commission meeting, the Idaho Lottery announced its “Notice of Intent to Award” a new, eighteen-month Marketing Services contract, with the possibility of two, one-year extensions, to the Boise marketing firm of DaviesMoore. With the new contract scheduled to begin on July 1, 2009, DaviesMoore replaces 19-year incumbent Drake-Cooper.
“The Idaho Lottery underwent a rigorous, diligent, and transparent process to make today’s recommendation,” stated Jeff Anderson, Idaho Lottery Director. “Today’s announcement of our Intent to Award this contract to DaviesMoore represents their ability to meet our marketing and advertising needs for the best value to the citizens of Idaho.”
After what was termed a spirited, professional competition from many well qualified agencies across all of Idaho, DaviesMoore received the recommendation from the Lottery’s evaluation committee and its Commissioners this morning.
“We see a powerful synergy taking place with DaviesMoore,” added Kym Pratt, Deputy Director of Marketing. “They have stable leadership mixed with a young, energetic creative team that we hope will bring a fresh approach to our advertising and continue to improve our efforts in new media and social marketing.”
Davies & Rourke and Marketing Media Group (MMG) combined firms to create DaviesMoore in March 2009. Collectively, the two groups bring together over 65 years of advertising experience in Idaho. As a firm, DaviesMoore currently has a staff of 14 employees and focuses on finding results driven marketing solutions based on strategic planning and careful brand management.
The contract, which had been held by Drake Cooper, will go into effect on July 1, 2009. The contract is slated for an 18 month time period, with two one-year options for renewal.