Author: Brian

Posted on

The show must not go on

Treefort? Uprooted.

Cannes? Canned.*

Boise Music Festival? Silenced.

The list goes on and on…

To my friends at the Idaho and Boise Advertising Federations, it’s time to make the call.

It’s time to either postpone or cancel The Rockies as an in-person event this year.

As much as everyone loves a party and an excuse to dress up, get together and celebrate, it seems foolish to hold an event like this a handful of weeks from now, even if social distancing and shelter-in-place restrictions are relaxed before then.

I want to be as optimistic about this as anyone else, but it’s also time to face reality. Now is not the time to put a large group of people in close contact to one another, mix in alcohol and questionable decisions, and then hope for the best.

Besides, I suspect there will be a lot of belt-tightening at agencies around the state in the weeks and months to come, and the expense of tickets and tables may be among the first to go.

As hard as it is to say it — because I, for one, look forward to seeing the work and the people every year — right now, the show must not go on.

* All credit for that line goes to Dan Goldgeier, who posted it on Twitter a few days ago.

Posted on

New hire at Stoltz Marketing Group

It’s been a few weeks since I first saw this, but hey — life’s weird these days, you know.

Stoltz Marketing Group recently added Nicole Coleman to their team as a Digital Marketing Manager, according to a recent post on Instagram and elsewhere.

Nicole was previously a Campaign Strategy Manager at Bodybuilding.com, and a Project Manager at Drake Cooper before that. She’s also been a freelance graphic designer, and graduated from Boise State University with a B.A. in Graphic Design.

Posted on

Business as unusual

Life is anything but normal these days.

Nevertheless, business still happens. And must keep happening.

So here’s what I’m going to do.

I am going to keep sharing updates, information, and news as relevant and appropriate when time allows. I’ll answer questions as I can, either via email or Twitter.

And perhaps I’ll even set up an occasional virtual coffee or happy hour get together, if there’s an interest.

The ad industry — both nationally and in Idaho — has been beat up in the past by forces way outside of anyone’s control, but my hope is that everyone will be able to adapt and adjust as needed, and get through this together.

Stay safe, stay apart, and be well.

Posted on

Milestone

It seems trivial these days, but about a week and a half ago I shared this on Twitter:

Everyone please stay safe, and be well.

And wash your hands. Frequently.

Posted on

Call for entries: Ad Age Small Agency Awards

Since virtually every agency in Idaho qualifies as a small agency under Ad Age’s guidelines (sorry Publicis and Accenture Interactive)…

Each year, the Ad Age Small Agency Awards uncover and honor small, independent agencies that are producing innovative and exciting work. These teams strategize and execute groundbreaking ideas to compete with work done by some of advertising’s oldest, largest and most sought-after partners.

The competition is tough, but the reward is big. Finalists will be notified mid-June and winners are announced and celebrated at our Small Agency Conference & Awards, to be held in July 2020.

The final deadline to enter is April 23, 2020 at 5pm EDT

More information about the Ad Age Small Agency Awards, how to apply, and past winners can be found here.