The folks over at Carew Co. have added a new face to their growing team. Aaron Kvarfordt, recent graduate of Boise State University, joined the crew as a Graphic Designer.
Read more about Aaron on Carew Co’s site.
Rockie Awards – The Winners
For those who might have missed the show in April, the Boise Advertising Federation recently published the complete list of winners from this year’s Rockie Awards.
Of the 429 entries, 123 were recognized at various levels – Gold, Silver, or Citation. Gold winners were automatically forwarded to the AAF District 11 competition.
Notables from this year’s show: Drake Cooper won Best of Show for their 18 Summers campaign, Duft Watterson took Gold in 8 of the 16 categories, and Christal Gammill was this year’s recipient of the Idaho Advertising Federation Silver Medal Award.
The complete list of award winners and select samples of winning work can be found on the Boise Advertising Federation’s website.
People on the move
A quick spin around recent new hire news
Rizen Creative recently added graphic designer Jacey Arnzen as a Graphic Designer. She’s a recent graduate of the University of Idaho, with a bachelor’s degree in Advertising and a minor in Art.
Stoltz Marketing Group recently added Cameron Murray to their team as a Senior Copywriter. A graduate of San Diego State University and The Book Shop School for Ads, he has worked for notable west coast agencies including Gallegos United, GS&P and 2018 Small Agency of the Year, BSSP.
At Red Sky, they’ve added recent graduate Sophia Maupin to their team.
Are there others we’ve missed? Let us know.
For your reading pleasure
Recently commentary published on MediaPost’s Media Insider:
Future Of Agency Business Is With Small And Mid-Sized Regionals
The cycle repeats itself
If you follow an industry long enough, you start to see the same patterns and cycles repeat themselves every so often. The ebbs and flows of staffing as clients come and go through different shops. The shouting from the rooftops PR pushes, followed by periods of radio silence.
This one is no exception.
Every decade or so, there’s another wave of new businesses that make an appearance. Call them agencies, call them creative shops — whatever label you choose to put on them, it happens like clockwork. Some survive, some thrive, and others wilt away.
Often, those new agencies are formed by senior or experienced staff from other agencies that want to be in charge of their own destiny.
A decade ago, it was the likes of Carew Co., Red Sky, Sovrn, The Agency Creative Network, and Mitchell Palmer who made their grand entrances.
And like clockwork, another chapter in this story is being written.
It started a little over year ago with Duft Watterson, whose namesakes split from Stoltz Marketing Group to hang up their own shingle. Our friends at Boise Dev recently published a piece on them.
It continued earlier this year with the launch of Against. Founded by former Drake Cooper staffers Jennie Myers and Brad Weigle, Against bills themselves as a creative company that “focuses on helping companies define their purpose and rebel against the norm.”
Collectively, Myers and Weigle have over 20 years of experience, and have worked with clients in myriad industries, from finance and technology to consumer packaged goods, real estate and much more.
In addition to launching Against, Myers and Weigle have also developed a unique certificate of innovation and design (ID:EA Certificate), offered through the College of Innovation and Design at Boise State University.
Once again, the cycle repeats itself. The question remains — who else will join this latest group?