Street level views of marketing & advertising in Idaho
Alliteration is nothing new (its first known use is circa 1624), and it can turn a nice phrase, like wild and woolly or babbling brook. But lately, there seems to be an abundance of it. Case in point:
Seen on a billboard: Your Posterior Plumbing Experts
Heard on the radio: Snot Specialists and Test drives for Testes.
Well done or going for a cheap laugh?
Oliver Russell in Boise has an opening for an “Art Director/Graphic Designer/Stubborn Idealist.”
From the Craigslist post:
If you’re looking for a home where you can lend your design talent to companies and causes you can believe in (and have a great portfolio of interactive, print and packaging samples, along with certifiable skill with Adobe CS, and ideally, motion graphics and beer making, along with a tolerance for dogs and infants), we’d like to talk. Please send along your resume and electronic samples.
See the original for more and how to send your information along to them.
Now we all know that husbands and wives get promotions or new jobs all the time. These two just happened to do it at – or around – the same time.
First it was Tanya Vaughan, who recently became VP, Digital Marketing Services at DaviesMoore. Previously she was Director of Marketing at Cradlepoint, and prior to that was Vice President of Marketing at Bodybuilding.com.
Shortly thereafter, Shane Vaughan left Balihoo, where he served as Chief Marketing Officer, to become President of Ecommerce at Agri Beef.
Congratulations to both. And no squabbling about who has the better job title.
It’s a year of big changes across the Boise media landscape. In the wake of KBOI-TV’s sale to Sinclair and KTVB’s pending sale to Gannett, Peak Broadcasting announced Friday it entered into an agreement to sell its stations to Townsquare Media. In addition, Townsquare is going to purchase a raft of stations from Cumulus Media — but not the ones in Boise.
Here’s the breakdown:
In all, Townsquare will add 71 net stations across the country. Oak Tree Capital owns debt in both Townsquare & Peak — and may have been the “man behind the curtain” on this deal to some degree. Townsquare will be focused on small & medium markets (hence the spin out of Fresno to Cumulus) and Cumulus appears to be shifting to larger markets (all the stations it trades to Townsquare are in markets on the smaller end of the spectrum).
I’m getting an upbeat and hopeful tone from folks in the Peak Boise building. Four of Peak’s stations were in the first four places in the spring Arbitron book in the A25-54 demo..
The deal will reunite the Boise Peak stations with their former sister stations in Twin Falls which are owned by Townsquare (KLIX, KEZJ, KSNQ). Both groups were once owned by Clear Channel.
Disclosures: I work for KTVB and wrote about radio news for six years on IdahoRadioNews.com
UPDATE: This post has been removed from Craigslist by its author.
An “established advertising, interactive and branding agency in downtown Boise” is looking for an Art Director / Graphic Designer. Or, as they put it, “a needle in a haystack.”
While it is short on details, you can view the original job posting on Craigslist here.