Street level views of marketing & advertising in Idaho
The next Magic Valley Advertising Federation luncheon is scheduled for Thursday, April 11th and will feature guest speakers Jessica Flynn, Karianne Fallow and Amanda Watson of Red Sky Public Relations, who will give a presentation on “Content and Community.”
The luncheon will be held at the Shilo Inn at 1586 Blue Lakes Blvd. N. in Twin Falls. Cost is $10 for members and $25 for non members. RSVPs and questions should be directed to Donna Cleland at 208-308-0830 or mvadfed@gmail.com.
The 2013 Rockie Awards are coming up on Saturday, April 20th. This year’s theme – Venetian Masquerade Ball – will accompany a change in both format and venue.
The show will be held at the Linen Building at 14th and Grove in downtown Boise. Doors open at 7:30 p.m., announcements start at 8:00, and the gallery will be open from 7:30 – midnight. The show will also include performances from DJ Dangerous Dave, Anti-Magic and the Red Light Variety Show. Tickets and more information are available through the Boise Advertising Federation. Additional details are below.
Red Sky Public Relations and Micron are co-sponsoring a day long “content marketing boot camp” workshop at Boise State University featuring Mark Ragan, on Friday April 19th. Details about the event are below:
Red Sky and Micron are proud to co-sponsor this one-day workshop where PR Daily and Ragan.com publisher and CEO Mark Ragan will show you how to develop a content strategy that turns prospects into buyers and converts readers into brand evangelists for your company.
Learn how to:
- Create content that is so useful that people will be compelled to share it — over and over again
- Become the #1 destination for customers and potential customers—and get this done on a tiny budget
- Integrate social media and content to boost your website traffic
- Generate leads for your sales force by writing must-read white papers for your customers
- Build a subscription list of customers, the media and key influencers and keep them coming back for more
- Build a rich editorial strategy without busting your budget with content curation
- Measure the success of your content strategy
Companies are quickly becoming their own media outlets. Gone are the days when brands depended on traditional media and advertising channels to win new customers, build buzz and visibility and engage powerful decision-makers.
Today, smart companies overhaul their websites and social media channels to take messages directly to customers, the traditional media and new influencers. On the lips of every marketer is the mantra, ‘content is the new marketing.’
During this total immersion workshop, you will learn all the latest tools and tactics to create compelling content to promote your company and boost your brand visibility with white papers, customer stories, how-to stories and user-generated information. You will hear real world examples from big brands like The Coca-Cola Company and also hear how smaller organizations on a limited budget can seize on content marketing to accomplish their communications goals.
Sign up NOW and receive a $150 discount! www.ragan.com/rd/yzcm-redskypr
Pricing for multiple employees ranges from $545(2+) to $395(10+). To get those discounts contact Shallonb@ragan.com.
Drake Cooper in Boise has an opening for a Contract / Freelance Senior Art Director. From the job listing on TalentZoo:
Drake Cooper needs to borrow your talent.
We are looking for a talented (duh), experienced (8+ years agency background with Concept/Design emphasis) Art Director rock star type person with highly developed collaborative muscles, moody egoists need not bother. (May be for multiple months).
Think best in the bathtub? Cool, because working offsite may be possible with this gig.
We want to check you out, digital portfolios only. Hard copy portfolios will not be accepted.
Timing: Be ready to rock in April.
The Treasure Valley YMCA has an opening for a Marketing and Communications Coordinator. From the job listing posted to the Idaho Ad Agencies job board:
Position Requirements: Ability to plan and implement marketing and communications strategies for internal and external audiences including the creation and distribution of collateral materials and the creation of website, social media, e-communications, and press relations content and having general responsibility for website updates and social media management.
General Skills & Abilities: Excellent oral and written communications skills. Demonstrated skills in marketing, communications, e-communications, social media, and media relations activities. Ability to manage time and coordinate multiple complex projects simultaneously, work with a diverse team, and work independently. Bachelors degree and 1-3 years previous marketing and/or communications experience strongly preferred. Ability to possess or obtain Idaho drivers license. CPR certification required within 60 days of hire.
Other Information: Full-time position with health and voluntary membership benefits. Demonstrate YMCA Character Values of Caring, Honesty, Respect and Responsibility. High School degree required. Must submit a writing sample and design portfolio that demonstrates applicants communications and/or marketing abilities.