Red Sky Public Relations and Micron are co-sponsoring a day long “content marketing boot camp” workshop at Boise State University featuring Mark Ragan, on Friday April 19th. Details about the event are below:
Red Sky and Micron are proud to co-sponsor this one-day workshop where PR Daily and Ragan.com publisher and CEO Mark Ragan will show you how to develop a content strategy that turns prospects into buyers and converts readers into brand evangelists for your company.
Learn how to:
- Create content that is so useful that people will be compelled to share it — over and over again
- Become the #1 destination for customers and potential customers—and get this done on a tiny budget
- Integrate social media and content to boost your website traffic
- Generate leads for your sales force by writing must-read white papers for your customers
- Build a subscription list of customers, the media and key influencers and keep them coming back for more
- Build a rich editorial strategy without busting your budget with content curation
- Measure the success of your content strategy
Companies are quickly becoming their own media outlets. Gone are the days when brands depended on traditional media and advertising channels to win new customers, build buzz and visibility and engage powerful decision-makers.
Today, smart companies overhaul their websites and social media channels to take messages directly to customers, the traditional media and new influencers. On the lips of every marketer is the mantra, ‘content is the new marketing.’
During this total immersion workshop, you will learn all the latest tools and tactics to create compelling content to promote your company and boost your brand visibility with white papers, customer stories, how-to stories and user-generated information. You will hear real world examples from big brands like The Coca-Cola Company and also hear how smaller organizations on a limited budget can seize on content marketing to accomplish their communications goals.
Sign up NOW and receive a $150 discount! www.ragan.com/rd/yzcm-redskypr
Pricing for multiple employees ranges from $545(2+) to $395(10+). To get those discounts contact Shallonb@ragan.com.