Author: Brian

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February Coffee Morning

Well, January came and went without a Coffee Morning making the calendar. So what do you say we try not to let that happen again in February?

With that in mind, the February edition of Coffee Morning is scheduled for this coming Friday, February 20th.

Details are as follows:

Date: Friday, February 20th
Time: 7:30 am – 9:30 am (you’re welcome to show up any time in between)
Location: Java Downtown, 6th & Idaho, Boise ID

For those needing a refresher, Coffee Morning is a loosely organized event that gives folks (in this case) in the marketing and advertising industry a chance to get together and chat about whatever topics may come up. There is no formal agenda, no planned speakers or presentations. Just a chance to get together and chat.

Any questions – feel free to send them along.

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Headline Roundup for February 12th

Lamar Testing Solar-Powered Digital Billboards – via Mediaweek

Local TV Stations Face a Fuzzy Future – via The Wall Street Journal

Marketers Report Further Budget Cuts – via Adweek

Event Marketing Makes Gains – via Adweek

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Strong Man, Strong Kids, and Funny Valentine’s

For the second year in a row, the folks at Oliver Russell are putting on their “My Funny Valentine” promotion on Friday, February 13th.

The event grew out of questions that the agency has gotten over the ‘I LOVE YOU’ strong man mural on the side of their building. Last year, they invited the public to have a Polaroid photo taken for Valentine’s Day.

This year, they’re asking a $5 donation with each picture, which will go to the YMCA Strong Kids program. Oliver Russell will match the donations, up to the first $1,000.

If you feel so inclined, go get your picture taken on the 13th (Friday the 13th jokes aside, of course) and help support the YMCA.

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Save the Date: BAF Luncheon Featuring Guest Speaker Alan Wolk

The next edition of the Three Courses + Cake luncheon series from the Boise Advertising Federation is scheduled for Thursday, February 26th.

The guest speaker at this event will be Alan Wolk. Alan is a Social Media Strategist and Creative Director through his Toad Stool Consultancy. Prior to stepping out on his own, Alan spent the better part of the past two decades at shops such as Anderson & Lembke, AtmosphereBBDO, Frankfurt Balkind, Ogilvy, JWT and most recently DraftFCB.

He has written for Adweek, has been featured on several marketing-related sites such as AgencySpy, AdPulp, and MarketingProfs. Alan regularly publishes The Toad Stool Blog, and is active on Twitter.

More details about this event will be available from the BAF soon, but be sure to get this on your calendar right away. It’s not one to be missed.

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Blue541 Work Hits Communication Arts

Recently, Blue541’s work for The Resort Boat Shop in Coeur d’Alene was featured on the Communication Arts website.

From the Communication Arts feature:

When local ad agency BLUE541 launched a newsprint ad campaign, it seemed fitting to illustrate the fine art aspect of boat-building. With inspirational imagery, and copy to match, the ad touches an emotional chord for the faithful devotees who eat, sleep and breathe for wood boats and water.

Congratulations to the folks up at Blue541 for the recognition.

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