Author: Brian

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SOVRN Creative Featured in Idaho Business Review

SOVRN Creative in Boise, whom you may remember from an introduction on the Idaho Ad Agencies blog back in October, was featured in this week’s Idaho Business Review.

An excerpt from the article:

SOVRN (pronounced “sovereign”) specializes in advertising, corporate consulting and planning, direct marketing, environmental design, merchandising, motion graphics, product packaging, video production and Web site development. Its three principals – Brian Cottier, Philip McLain and Joe Rice – are all in their 30s and have years of experience in the field.

The article also goes on to mention, among other things, SOVRN’s recent work on behalf of the Special Olympics World Winter Games, as well as the principals’ history, and how the firm came to be.

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REMINDER: AIGA Event – Von Glitschka, Illustrative Designer

Just a reminder that AIGA Idaho’s upcoming event featuring Von Glitschka, Illustrative Designer, is coming up this Thursday, February 12th.

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Headline Roundup for February 9th

Women drive movie ticket sales – via Los Angeles Times

Despite Cancellations, Most TV Dollars Stay Put – via MediaPost

Billboard or Blight? – via Mediaweek

Is There a Silver Lining for Start-Up Shops? – via Adweek

Egg Board Tells True Tales – via Adweek

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REMINDER: PRSA Event – Effective News Pitching Practices

Just a reminder that the PRSA Idaho event: Effective News Pitching Practices is coming up this Wednesday, February 11th.

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Upcoming PRSA Event – Effective News Pitching Practices

NOTE CHANGE OF VENUE BELOW

The Idaho Chapter of PRSA is focusing their programs during the early parts of 2009 on collaboration and information sharing, especially in terms of creating more dialogue among its members, and tapping into local resources.

Their upcoming event on February 11th reflects that focus. From the event’s description:

Bring your sense of humor and war stories to this meeting where we’ll share pitching methods and techniques, successes and failures. During this session we will:

  • Learn how to develop finesse in:
    • Phone pitching
    • Email pitching
    • Micro/speed pitching
    • Approach (by target)
  • Practice live pitching
  • Share our lists of top 5 things to avoid when pitching
  • Bring examples of effective pitches and pitch results

Details are as follows:

Date: Wednesday, February 11th
Time: 11:45 am – 1:00 pm
Location: The WaterCooler, 14th & Idaho, Boise
Cost:
– Members: $8
– Non-Members: $10
– Cost includes lunch

RSVPs should be sent to Robbie Johnson via email or telephone at 208.387.6228 by Monday, February 9th.

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