Rizen Creative in Boise has added Katie Meyers to their staff as a Brand Manager / Account Executive. Prior to joining Rizen, Katie was with Drake Cooper.
Congratulations Katie.
Technorati tags: rizen creative, katie meyers, drake cooper
Broken Barker Bash – the Day After
To the folks at Wirestone, and everyone else involved in pulling the Broken Barker Bash off: Well Done.
To those who came out last night to bid, drink, dance, mingle, install hangovers, talk, and celebrate: Thanks for the great attendance. It was a packed house.
And finally, thanks to Jeff for being there, and continuing your recovery.
Technorati tags: wirestone, broken barker bash
UPDATE – CLIO Awards Call for Entries
The deadline for entry submissions to the 2009 CLIO Awards has been extended until February 13, 2009.
Technorati tags: clio awards
Job Opening – Graphic Designer
R2 Media Group in Pocatello has an opening for a Graphic Designer. From the job listing on the Eastern Idaho Craigslist:
Pocatello based company looking for up and coming graphic designers and web developers.
Must be able to work on a team, but also have the ability to work through a project independently. We are looking for versatile designers with understanding of the principles and aesthetics of design, who can create compelling branding and advertising through a variety of print and web formats.
Also from the posting, this will begin as a contract position, but could develop into a full time position for the right person.
Technorati tags: r2 media group, graphic designer job opening, craigslist
Opinions are like…well, you know
Everybody’s got one.
And when it comes to the College of Western Idaho these days, there’s certainly no shortage.
The Idaho Business Review, and their 60+ comments, leave very little to wonder about where they stand.
TechBoise has an opinion, with more insight and intelligent conversation than what I saw happening on the Idaho Business Review’s site.
Even The Idaho Statesman has an opinion.
So let’s take a look at how this all got started. Much of what has been written centers around the television spots created for the College. For those who may not have seen them, here are the three spots, courtesy of CWI’s YouTube Channel:
So, now that you’ve seen them, we can begin.
Whether you think the ads are good or bad is almost beside the point. Advertising, and particularly the creative that comes out as a result, is subjective. What one person calls “good” the next calls “bad.”
The real question is, have these spots, and other portions of the enrollment campaign, been effective in generating adequate awareness of, interest in, and ultimately enrollment at the College of Western Idaho? Time will tell.
A couple of thoughts to leave with, however:
It escapes me who said it, but in any client/agency relationship, the agency deserves no more than 50% of the praise for the success, or 50% of the blame for the failure. That concept is true in this case as well. CWI is as responsible for these spots as those on the agency side who produced them.
As agencies, and agency folks, it is our responsibility to advise, guide, and direct clients on the best course of action as much as possible. That means proper planning, research and insight into the client’s business or industry. Without that, we become nothing more than order takers, reacting at the client’s whim.
Success takes time, and will certainly be the case here.
For those who were involved, I’d encourage you to take this opportunity to learn from what went right, and wrong, and come back with something even better next time. For those who are watching from the sidelines, this is another case where there’s a lesson to be learned here.
Are you willing to learn it?
Technorati tags: college of western idaho, idaho business review, techboise, the idaho statesman, youtube