Headline Roundup for March 2nd

Bank Marketing Fails to Reassure Wary and Befuddled Customers – via Ad Age

Niche Web Sites Buck Media Struggles – via The Wall Street Journal

Is marketing evil? – via Seth Godin

Local Ad Outlook: Protracted Downward Spiral – via MediaPost

Upcoming AIGA Event: Semi-Annual Mix/Mentor Event

Short notice on this one, but still worth getting the word out…

AIGA Idaho is presenting their Semi-Annual Mix/Mentor Event this Tuesday, March 3rd. This event is “a great chance to see what BSU Graphic Design students are up to and opportunity to offer up some professional advice and direction.”

AIGA Idaho is also looking for members who are willing to serve as mentors and share an hour of time each month to work with students. If you’re interested in becoming a mentor, send the AIGA Idaho folks an email, and they’ll get you all the details.

As for the Semi-Annual Mix/Mentor Event, here are the details:

Date: Tuesday, March 3rd
Time: 6:00 pm
Location: Boise State University Fine Arts Building, in Capitol Village on University Drive.

For more information, contact AIGA Idaho.

Technorati tags: , ,

MMG’s Work for University of Idaho Awarded

Marketing Media Group’s Legacy of Leading campaign for the University of Idaho was recognized recently by the Council for Advancement and Support of Education. The agency, along with the University, received two Gold Medal CASE Awards at this year’s CASE District VIII Conference, held February 18 – 20 in Seattle.

Specifically, MMG and U of I were honored in the Video and Multimedia category (Advertising Spots and Public Service Announcements) for their 60-second television spot titled, “I am more than the University of Idaho,” and also in the Web Site category (Web Site Special Feature) for the university’s innovative degree finder.

North by Northwest handled production of the television, and c308 Marketing developed the website.

The 60-second spot was primarily used at recruiting and alumni events and was part of a television campaign that featured three other 30-second commercials that ran in the Boise and Spokane markets. The Degree Finder Web Site is an addition to the university’s revamped Web Site and features a user-friendly method of matching prospective students’ interests with multiple degree options.

Congratulations to MMG, University of Idaho, and everyone else involved in this campaign. If you’d like to learn more about how it all came to be, MMG also has a Case Study of the entire process available on their website.

Technorati tags: , , , , , , ,

Headline Roundup for February 24th

Guess Which Medium Is as Effective as Ever: TV – via Ad Age

Brands Adjust Marketing Strategies For Recession Mind-Set – via Hartford Courant

It’s Not Newspapers in Peril; It’s Their Owners – via Ad Age

Why Spock Needs Kirk – via Adweek

Miserable Economy Makes For Happier Customers – via MediaPost

Technorati tags: , , ,

REMINDER: February BAF Luncheon

Just a quick reminder that the February Boise Advertising Federation’s Three Courses + Cake Luncheon is coming up this Thursday, February 26th.

Be sure to RSVP by email to Greg Giersch, or by telephone at 208-336-7511.

(Note: also corrected the date in the Upcoming Events sidebar list)

Technorati tags: , ,