Category: agency news

From the Boise Craigslist website: Advertising Media Buyer

An interesting little bit that I picked up on from this post — they’re looking for someone who has the “ability to engage in high-level negotiations with media sales representatives, utilize market and media research, work with basic media software…” However, in the “Compensation” field at the bottom of the page is listed as “Entry Level.”

To me, that says that the employer (whomever they may be), wants to find an experienced media buyer, but they’re only willing to pay an entry level wage. In today’s job market, I just don’t see that working out very well for them. Sure, they might catch someone just out of school, but I’d think its the wrong time of year to take that approach.

Technorati tags: craigslist, media buyer job

…to the previous post about Supervalu/Albertsons, the day after the move to Dailey & Associates was announced, Adweek reported that the former agency Duncan & Associates would be closing.

Conventional wisdom, and some basic business knowledge, says that in this type of business you shouldn’t depend on one client for the majority of your business. The general rule of thumb that I’ve heard over and over is that if more than 50% of your business comes from a single client, you should worry. This is a glaring example of why that is the case.

Overall, I believe that most of the agencies in Idaho do a pretty good job of not falling into this trap. Every once in a while, though, it helps to take note of examples such as Duncan & Associates, to prevent it from happening in your own shop.

Technorati tags: supervalu, albertsons, dailey & associates, adweek, duncan & associates

I ran across an article yesterday on Adweek’s website, noting that Supervalu has shifted some of the work for its chains to a new agency. While this happens on a daily basis, and I wouldn’t normally take too much notice of it, part of the article got my attention:

Interpublic Group’s Dailey in West Hollywood, Calif., takes over on the Albertsons, Acme, Jewel-Osco and Shaw’s/Star Market properties. Independent Duncan & Associates in Los Angeles had handled those accounts.

So here we have Dailey & Associates in West Hollywood, California, taking over the portion of the Albertsons business that Supervalu purchased back in June. This portion of their business was previously handled by Duncan & Associates, in Los Angeles, California. For those keeping track, Albertsons was founded in, and had their corporate headquarters located in Boise, Idaho.

This got me thinking — when was the last time that an agency in Idaho handled any significant amount of business from Albertsons? Ever? Sure, there are piece-meal projects that likely pass through the local shops, but they come no where close to the $137 million in media alone that Albertsons ($100M), Acme ($20M), Jewel-Osco ($15M) and Shaw’s ($2M) spent in the last year and a half.

Technorati tags: adweek, supervalu, albertsons, dailey & associates, duncan & associates

While thumbing through The Idaho Statesman this weekend, I caught a couple of jobs in the careerbuilder (formerly known as the equally descriptive, but less branded-content name of “help wanted”) section.

Associate Creative Director/Art Director at Rizen Creative. Yes, this is the same position that I made note of last week here.
Sales / Marketing with DTX Media. That particular job was horribly non-descript, but you can find what little information they did provide here.

Technorati tags: idaho statesman, careerbuilder, creative director job, art director job, rizen creative, sales / marketing job, dtx media

If you’re a student that is considering entering The Chevy Super Bowl Ad Challenge, registrations are due by tomorrow.