DaviesMoore Rebrands to 116 & West: A Moore | Lodge Company

With roots dating back to 1953, and more than a decade since their last big splash, DaviesMoore is evolving again.

DaviesMoore is now 116 & West: A Moore | Lodge Company.

Ownership of the independent agency remains the same and is reflected in the new name.

“The impetus of rebranding the firm was to highlight the contributions of our long-time partner and COO, Carolyn Lodge,” said Edward Moore, CEO and founding partner. “Additionally, we felt we could better position our agency as what it has grown into: an agency with regional and national clients throughout the western United States.”

With roots as the oldest advertising agency in Idaho, 116 & West will continue to provide integrated marketing services to companies with local, regional, and national footprints. “We have our most talented team in 20 years,” said Lodge, “and this new brand is a reflection of their vision and the future of our business.”

The name “116 & West” is a direct indication of the agency’s location: the 116th line of longitude. But the name also illustrates the agency’s direction and business vertical. 116 & West aims to be a premier agency choice for companies from the Rocky Mountains to the Pacific coast.

The decision to time the rebrand alongside the new year was purposeful. The agency wanted to align their new identity and business goals with the cultural attitude of new beginnings. The year 2020 also marks the tenth anniversary of Lodge’s partnership in the firm.

Learn more about the transition and new identity at www.116andwest.com.

Mercaldo on the move

Josh Mercaldo

As 2019 came to a close we got word that veteran account manager Josh Mercaldo made the move to Rizen Creative.

Josh has spent the better part of the past two decades in the agency world, first with Mediaphex, which later merged to become Wirestone (now part of Accenture Interactive), then Publicis, followed by a decade-plus with Drake Cooper, and most recently CLM.

He is a graduate of Idaho State University, and lifelong Toronto Blue Jays fan.

Open RFQ – Central District Health Marketing & Advertising

Central District Health is requesting quotes for a marketing and advertising plan to increase awareness of CDH programs and services throughout the four counties we serve and to increase the agency’s clinic client base.

Full RFQ details are available in the documents below.

Deadline to respond is Friday, December 6th at 5:00 p.m. MST.

Central District Health RFQ

RFQ Q&A

Central District Health Brand Platform & Guidelines

People on the move

Quinn Husney recently joined Drake Cooper as an Account Coordinator after spending the summer in their Backstage Pass internship program.

Also at Drake Cooper, Olivia Gonzalez joined their team as an Account Supervisor, following her move to Boise from New York City, where she spent time at Huge and TBWA\Chiat\Day NY.

Brandon Stoker joined Stoltz Marketing Group as an Art Director, following a two-year stint with Oliver Russell.

More recently at Stoltz, Tracy Hitchcock was added as Director of Business Development, following her time as CEO of Create Common Good, and with the J.R. Simplot Company prior to that.

In September, DaviesMoore added Adam Rosenlund to their team as their new Associate Creative Director.

Erick Gutierrez joined SOVRN as a Project Manager earlier this month, accordingly to an update on LinkedIn, after a year as an Account Coordinator with Stoltz Marketing Group.

Bursting at the seams

Duft Watterson has gone through quite the growth spurt over the past several months.

In April, they announced the addition of two new team members, Designer Sam Fischer and Account Coordinator and Content Writer Angie Heuring.

Shortly thereafter, they grew by three more, as Account Managers Casaundra Petersen and Shauna Tefft, and Designer Jeff Lautenslager joined the team.

Thought they were done? Not even close.

Their most recent additions, based on what they’ve shared on Instagram and published on their website, are Designer Randi Arnot, Senior Designer Inna Grishchuk, Account Manager Hanna Wenter, Senior Copywriter Rich Lufrano, Digital Programmer David Scholer, and Videographer and Photographer Michael Bonocore.

Phew! That’s a lot of new names and faces to try and keep track of. And yes, there will be a quiz. Better study up.