Carew Whoa!

Big news this morning for our friends over at Carew Co.

Earlier today it was announced that BrandCraft is expanding into Boise with the acquisition of Carew Co.

Based in the Richland, Washington, with an additional office in Spokane, BrandCraft is a “growth marketing firm” that offers a full suite marketing, advertising, and production services.

Paul Carew also shared some thoughts and insights on the change in a post on the BrandCraft blog.

Said BrandCraft CEO Torey Azure, “Adding Boise to our expansion is a big move in the right direction and I couldn’t be happier with the team that we are bringing on board. People matter, the right people matter, and we believe we struck gold with the new team. We couldn’t make this move, and be this confident in it, without adding the Carew Co. team.”

With this acquisition, Paul Carew now serves as Director of Creative & Content at BrandCraft. Also joining from Carew Co. are Senior Designers Thomas Walsh and Shailey Katsilometes, and Copywriter Julie Hahn as a contract partner.

Congratulations to everyone involved. We look forward to seeing what’s next.

Reunited

And then there was one.

Following up on the previous post about the Idaho Lottery RFP (that proved to be a bit of unintentional foreshadowing), we recently found that CLM shared the news that they were selected to handle the Idaho Lottery’s creative services:

This marks the first time in almost a decade that creative, strategy, and media will all be under the umbrella of a single agency, if memory serves.

Congratulations to CLM on the win.

Who will the next Lottery winner be?

Back in March, the Idaho Lottery issued a Creative Services Request for Proposal. Not unusual, given that it’s a state agency, and the RFP calendar and process is pretty cyclical.

The question of who will be selected to provide creatives services for the Lottery is still to be determined. But we know one agency it won’t be.

Yesterday, incumbent shop Mitchell Palmer shared a post and video on their LinkedIn page wishing their friends at the Idaho Lottery success in finding their next creative partner.

For background and context, Mitchell + Palmer was awarded the creative portion of the Lottery’s work in 2015, following a similar RFP process.

The new creative services contract is scheduled to go into effect on July 1, 2021, according to the proposed timeline in the Idaho Lottery’s RFP. In 2012, the Lottery first issued separate contracts for creative and media. CLM has held the media portion of the contract since then, and added strategy in more recent years.

Publicis Boise is part of a new Team

Publicis recently announced that the Boise office is now a part of Team One, Publicis Groupe’s “fully integrated media, digital and communications agency for premium brands.”

The transition is the latest organizational shift resulting from Publicis Groupe’s realignment of resources, and will now more deeply connect Team One’s media, technology and strategy offerings with the Boise team’s daily operations, according to a spokesman.

The Boise office opened its doors over 30 years ago as Floathe Johnson, which was then acquired by EvansGroup, and later became a part of Publicis. The office will still be led by Managing Director Christal Gammill, who first joined Evans Group in 1997, and has overseen options since 2013.

Headquartered in Los Angeles, Team One also has offices in Dallas, New York, Chicago, Atlanta, and now Boise.