New hire at Senestre Creative

Senestre Creative recently added Josh Letsinger to their team as Marketing Manager. From their update on Instagram:

A year of going Against

Against recently celebrated their one year anniversary. And as one does these days, they commemorated it with a highlight video on Instagram.

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Today we turned one! 365 days ago we picked April Fools as the day to officially launch Against. And by officially launch we mean hit “publish” on our website. Because if you can’t google it, it’s not real! . It has been an amazing year full of laughter, high-fives and a literal earthquake! . We are so grateful to all the rad humans who have joined us on this adventure. We would try to list them but it would be impossible. To our clients and partners, we heart you big time, thank you for inviting us to be a part of your team. To our interns and students, you keep us inspired and loaded on the latest lingo. Periodt. (Did we do that right?!) and best for last; to the latest editions to team Against, @kinzhague, @klamott, @whatablessedmess... nothing but mad love and elbow bumps. (Till fist bumps and fireworks are safe again). Let’s do this! . Here’s where we (Jennie) would say “next up; total world domination” but there’s a nasty thing called COVID that’s got that covered. So instead we’ll sign off with a sincere, thank you and high hopes for the future. 2020, we’re onto you. . . #agencylife #oneyearold #advertising #creativity #boom #happyanniversary

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Congratulations on an eventful year one, and cheers to what’s next.

DaviesMoore Rebrands to 116 & West: A Moore | Lodge Company

With roots dating back to 1953, and more than a decade since their last big splash, DaviesMoore is evolving again.

DaviesMoore is now 116 & West: A Moore | Lodge Company.

Ownership of the independent agency remains the same and is reflected in the new name.

“The impetus of rebranding the firm was to highlight the contributions of our long-time partner and COO, Carolyn Lodge,” said Edward Moore, CEO and founding partner. “Additionally, we felt we could better position our agency as what it has grown into: an agency with regional and national clients throughout the western United States.”

With roots as the oldest advertising agency in Idaho, 116 & West will continue to provide integrated marketing services to companies with local, regional, and national footprints. “We have our most talented team in 20 years,” said Lodge, “and this new brand is a reflection of their vision and the future of our business.”

The name “116 & West” is a direct indication of the agency’s location: the 116th line of longitude. But the name also illustrates the agency’s direction and business vertical. 116 & West aims to be a premier agency choice for companies from the Rocky Mountains to the Pacific coast.

The decision to time the rebrand alongside the new year was purposeful. The agency wanted to align their new identity and business goals with the cultural attitude of new beginnings. The year 2020 also marks the tenth anniversary of Lodge’s partnership in the firm.

Learn more about the transition and new identity at www.116andwest.com.

Mercaldo on the move

Josh Mercaldo

As 2019 came to a close we got word that veteran account manager Josh Mercaldo made the move to Rizen Creative.

Josh has spent the better part of the past two decades in the agency world, first with Mediaphex, which later merged to become Wirestone (now part of Accenture Interactive), then Publicis, followed by a decade-plus with Drake Cooper, and most recently CLM.

He is a graduate of Idaho State University, and lifelong Toronto Blue Jays fan.

Open RFQ – Central District Health Marketing & Advertising

Central District Health is requesting quotes for a marketing and advertising plan to increase awareness of CDH programs and services throughout the four counties we serve and to increase the agency’s clinic client base.

Full RFQ details are available in the documents below.

Deadline to respond is Friday, December 6th at 5:00 p.m. MST.

Central District Health RFQ

RFQ Q&A

Central District Health Brand Platform & Guidelines