DaviesMoore Rebrands to 116 & West: A Moore | Lodge Company

With roots dating back to 1953, and more than a decade since their last big splash, DaviesMoore is evolving again.

DaviesMoore is now 116 & West: A Moore | Lodge Company.

Ownership of the independent agency remains the same and is reflected in the new name.

“The impetus of rebranding the firm was to highlight the contributions of our long-time partner and COO, Carolyn Lodge,” said Edward Moore, CEO and founding partner. “Additionally, we felt we could better position our agency as what it has grown into: an agency with regional and national clients throughout the western United States.”

With roots as the oldest advertising agency in Idaho, 116 & West will continue to provide integrated marketing services to companies with local, regional, and national footprints. “We have our most talented team in 20 years,” said Lodge, “and this new brand is a reflection of their vision and the future of our business.”

The name “116 & West” is a direct indication of the agency’s location: the 116th line of longitude. But the name also illustrates the agency’s direction and business vertical. 116 & West aims to be a premier agency choice for companies from the Rocky Mountains to the Pacific coast.

The decision to time the rebrand alongside the new year was purposeful. The agency wanted to align their new identity and business goals with the cultural attitude of new beginnings. The year 2020 also marks the tenth anniversary of Lodge’s partnership in the firm.

Learn more about the transition and new identity at www.116andwest.com.

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