With roots dating back to 1953, and more than a decade since their last big splash, DaviesMoore is evolving again.
DaviesMoore is now 116 & West: A Moore | Lodge Company.
Ownership of the independent agency remains the same and is reflected in the new name.
“The impetus of rebranding the firm was to highlight the contributions of our long-time partner and COO, Carolyn Lodge,” said Edward Moore, CEO and founding partner. “Additionally, we felt we could better position our agency as what it has grown into: an agency with regional and national clients throughout the western United States.”
With roots as the oldest advertising agency in Idaho, 116 & West will continue to provide integrated marketing services to companies with local, regional, and national footprints. “We have our most talented team in 20 years,” said Lodge, “and this new brand is a reflection of their vision and the future of our business.”
The name “116 & West” is a direct indication of the agency’s location: the 116th line of longitude. But the name also illustrates the agency’s direction and business vertical. 116 & West aims to be a premier agency choice for companies from the Rocky Mountains to the Pacific coast.
The decision to time the rebrand alongside the new year was purposeful. The agency wanted to align their new identity and business goals with the cultural attitude of new beginnings. The year 2020 also marks the tenth anniversary of Lodge’s partnership in the firm.
Learn more about the transition and new identity at www.116andwest.com.
Quinn Husney recently joined Drake Cooper as an Account Coordinator after spending the summer in their Backstage Pass internship program.
Also at Drake Cooper, Olivia Gonzalez joined their team as an Account Supervisor, following her move to Boise from New York City, where she spent time at Huge and TBWA\Chiat\Day NY.
Brandon Stoker joined Stoltz Marketing Group as an Art Director, following a two-year stint with Oliver Russell.
More recently at Stoltz, Tracy Hitchcock was added as Director of Business Development, following her time as CEO of Create Common Good, and with the J.R. Simplot Company prior to that.
In September, DaviesMoore added Adam Rosenlund to their team as their new Associate Creative Director.
Erick Gutierrez joined SOVRN as a Project Manager earlier this month, accordingly to an update on LinkedIn, after a year as an Account Coordinator with Stoltz Marketing Group.
During a recent visit to DaviesMoore’s website we noticed a couple of job openings:
The Production Designer creates and modifies print and digital ads for use in various media, ranging from print advertising to digital banners, mailers, brochures and other collateral. The PD prepares files for production confirming specifications, technical details and ensuring all quality standards are maintained. The PD role is approximately 75% production, 25% design. 100% attention to detail.
Requires expertise working with the Adobe Creative Suite and Adobe Creative Cloud-based software, specifically creating original design work in Photoshop, InDesign and Illustrator while adhering to brand guidelines and best practices. Also requires experience in creation of production and print-ready/mechanical files from design renderings or mockups. Must be fast, thorough and able to manage a high volume of projects with attention to detail for copy and layout to ensure consistency and best delivery for messages both visual and written.
The successful candidate for this role will be someone who is dynamic and innovative in their approach to web development. We are looking for someone who can collaborate, conceptualize, build and maintain websites for a variety of clients.
We take pride in developing a custom, responsive web experience tailored to the brand’s objectives while integrating into the overall marketing strategy seamlessly. We seek to provide our clients with engagement websites that don’t simply provide a brochure of products and services but start and continue a dialogue with its visitors.
This approach to web design and development requires someone who doesn’t just build a site to an XD file or to meet client requirements, but rather someone who thinks beyond what the client says they want and provides the best solution for what will really move the dial for their business. Knowing when it makes sense to add interactivity or unique functionality, having the confidence to build your vision and coach the client requires someone who is a self-starter and constantly stays on top of trends in web design. This person will always be educating themselves to create new ways of engagement via the web regardless of the device a person chooses to access it.
Full details about these positions and how to apply can be found through their respective links.
Quick spin around (somewhat) recent new hires and related news:
Over the summer, DaviesMoore added a few new folks to their team: Account Coordinator Andrew Greenblatt, Digital Marketing and Media Specialist Shannon Reilly, and Account Coordinator Nick Kuzio.
Stoltz Marketing Group recently announced the addition of Content Strategist Jake Smith, and Account Coordinator Erick Gutierrez.
Elsewhere, Marc Cowlin was promoted to VP of Content and Digital Marketing at Duft Watterson.
It seems that CLM is the place to take that next step in your agency career as of late, if the trio of new hires they recently announced is to be used as an indicator.
Senior account manager Josh Mercaldo moved to CLM from Drake Cooper, where he spent the past decade as an account director.
Greg Montemurro joined CLM’s creative team as a digital art director, after spending time with shops such as Foerstel, Stoltz Marketing Group, and Wire Stone.
Digital media manager Ben Adams moved to CLM from DaviesMoore, where he was most recently a senior digital marketing and media strategist.
Congratulations to all.