Category: awards

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Rockie Awards – The Winners

Earlier in April, the Boise Advertising Federation hosted the 2026 Rockie Awards, recognizing work from around the state. Here are the winners:

BEST IN SHOW

Music Maker Giving Campaign Campaign
Nowhere & Friends Studio for Music Maker

GOLD AWARD WINNERS

Television

The One With The Elk On It
Drake Cooper for Challenge Dairy

Radio

“Dont Be Afraid to Save Money” Radio Campaign
Mitchell + Palmer for Jackson BevCo

Out Of Home & Ambient Media

We <3 Little Emergencies
Stoltz Marketing Group for Primary Health Medical Group

Direct Marketing

The Lead, Winter 2025
Stoltz Marketing Group for Snake River Farms

Online Video & Podcasts

Solar Boy
Porter Pro Media for Big Dog Solar

Digital Advertising

“Elk” Social Media Campaign
Drake Cooper for Challenge Butter

Collateral Material

Ford: American Icon: A Mustang Experience
Namebrand for Ford

Identity Programs

Athletic Club Boise Crest
Against for Athletic Club Boise

Elements of Advertising – Visual

Music Maker Stamps
Nowhere & Friends Studio for Music Maker

Sales Promotion

The Lead, Summer 2025
Stoltz Marketing Group for Snake River Farms

Ad Industry Self Promotion

Season’s Meetings
Drake Cooper

Personal Relations

Athletic Club Boise Kit Reveal: A Community-First PR Launch
Against for Athletic Club Boise

Potpourri

Boise Co-op Market Interior Environmental Design
Against for Boise Co-op Market

Print

Athletic Club Boise’s Head Coach Letter
Against for Athletic Club Boise

Complete Campaign

“We <3 Little Emergencies” Campaign
Stoltz Marketing Group for Primary Health Medical Group

SILVER AWARD WINNERS

Silver Rockie Award winners can be found in this list

CITATIONS

Citations can be found in this list

Congratulations to all, and to those who advanced to the regional competition, good luck in the next round.

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Call for Nominations: IAF Silver Medal Award

After a hiatus for the past few years (can’t imagine why), the Idaho Advertising Federation is once again accepting nominations for the Silver Medal Award.

For those who aren’t familiar with the award:

The IAF Silver Medal Award is presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by advancing the industry’s standards, demonstrating creative excellence, and promoting social welfare.

Following receipt of nominations, the IAF Board of Directors selects a regional panel of Idaho judges to review nominees based on the criteria that follow. Only one Silver Medal is awarded each year, and judges may elect not to award the Silver Medal in any given year.

The Silver Medal winner is announced at the annual Rockie Awards Banquet hosted by the Idaho Advertising Federation. The recipient’s name is listed with other winners throughout the nation for presentation to the National Conference of the American Advertising Federation.

More details about the award, and the nomination process, can be found on the Boise Advertising Federation’s website.

Nominations for this year’s award must be submitted by Friday, March 10th.

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Sights from the show: Idaho Falls Advertising Federation GEM Awards Show

The full list of 2022 GEM Award winners is available here.

Congratulations to all.

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Rockies – the winners

Saturday evening, The Rockies happened. As an in-person event. Outdoors.

There was sun, and rain, and wind, and even some lightning in the distance. But Idaho spring weather aside, much credit to the Boise Advertising Federation and Idaho Advertising Federation for pulling off the show, making it comfortable for those who attended in person, and for offering a livestream for those that chose to watch from afar.

And now, a few highlights.

Best of Show

Duft Watterson
Idaho Transportation Department, ITD Distracted Driving Image

Gold Rockies

Mitchell + Palmer
Idaho Lottery, Goodness at Play

Mitchell + Palmer
Tobacco Connection, Uncle Bob – Wisdom | Trouble | #1

Duft Watterson
Washington Trust Bank, Can’t

Duft Watterson
Idaho Transportation Department, Ice Chest Stickers

Duft Watterson
HiRoad, HiRoad Car Mailer

Porter Pro Media
Bison Boys, Bison Boys

Duft Watterson
ITD, Distracted Driving Image

Name Brand
Mill 95, Here for the Hops

Drake Cooper
Light & Motion, Stella Pro Identity

Porter Pro Media
Bison Boys, Bison Boys Trailer

Name Brand
44 North Vodka, Vodka Grown in Idaho

Drake Cooper
Drake Cooper, 100% Employee Owned

Redfox Visual
#StopTheSpread

CLM Marketing & Advertising
Flying Pie, Flying Pie Brand Box

CLM Marketing & Advertising
Flying Pie, Flying Pie Brand

Gold highlights from the livestream, for those who are interested.

Silver Rockies

Far too many to list, but highlights from the Silver Awards portion of the show started here.

District XI ADDY Awards

Following the Rockies judging, all Gold winners are automatically forwarded to competition at the regional level, and Silver award winners had the option of forwarding their entries as well. Among those receiving ADDY Awards at the regional level were:

Silver ADDY
Porter Pro Media
Bison Boys, Bison Boys Trailer

Gold ADDY
Drake Cooper
Drake Cooper, 100% Employee Owned

Regional ADDY Best of Show
Against
Payette Brewing Company, Payette Can Redesign

The National ADDY Awards Show will be held virtually on June 11th.

Missed the show, or want to watch it again? The full livestream — including the evening-ending fireworks — is available on YouTube.

Congratulations to all of the winners.

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Gem Awards – the winners

Our friends at the Idaho Falls Advertising Federation recently released the list of winners from this year’s virtual Gem Awards. Winning entrants were advanced to the Idaho Advertising Federation’s Rockies competition earlier this year.

Among the highlights:

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