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Rockie Awards – The Winners

For those who might have missed the show in April, the Boise Advertising Federation recently published the complete list of winners from this year’s Rockie Awards.

Of the 429 entries, 123 were recognized at various levels – Gold, Silver, or Citation. Gold winners were automatically forwarded to the AAF District 11 competition.

Notables from this year’s show: Drake Cooper won Best of Show for their 18 Summers campaign, Duft Watterson took Gold in 8 of the 16 categories, and Christal Gammill was this year’s recipient of the Idaho Advertising Federation Silver Medal Award.

The complete list of award winners and select samples of winning work can be found on the Boise Advertising Federation’s website.

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Call for nominations: Silver Medal Award

The IAF Silver Medal Award is presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by advancing the industry’s standards, demonstrating creative excellence, and promoting social welfare.

Following receipt of nominations, the IAF Board of Directors selects a regional panel of Idaho judges to review nominees based on a number of criteria. Only one silver medal is awarded each year, and judges may elect not to award the Silver Medal in any given year.

The Silver Medal winner will be announced at the annual Rockie Awards Show hosted by the Idaho Advertising Federation on April 28, 2018. The recipient’s name is listed with other winners throughout the nation for presentation to the National Conference of the American Advertising Federation.

To learn more about the IAF Silver Medal Award, visit the Boise Advertising Federation website.

Please submit nominations by April 9 to:
Edward Moore, DaviesMoore
Edward@DaviesMoore.com

Mail nominations to:
Idaho Advertising Federation
Silver Medal Award Program
P.O. Box 2691 – Boise, ID 83701

NOTE: NOMINATIONS OF CANDIDATES DO NOT AUTOMATICALLY CARRY OVER FROM ONE YEAR TO THE NEXT. A PREVIOUS NOMINEE NOT RECEIVING SILVER MEDAL RECOGNITION SHOULD BE RESUBMITTED FOR CONSIDERATION IN SUBSEQUENT YEARS.

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2017 IAF Silver Medal Award Winner

For those who may have missed it, this year’s IAF Silver Medal was awarded to Rick Magnuson, co-owner and managing partner at MSVM Group in Pocatello.

The Silver Medal Award is presented to an individual who has demonstrated creative excellence, promoted social welfare and has made outstanding contributions to advertising by advancing the industry’s standards.

From a recent article in the Idaho State Journal about the award:

Magnuson began his professional career in 1994 at Steele, Stoltz & Associates in Pocatello before launching his own marketing agency with Mike Sanders in 2005. MSVM Group specializes in all facets of marketing communications. It has received national creative recognition for clients in economic development, financial services and health care categories, in addition to multiple IAF Rockies Awards.

Magnuson is past president of the Pocatello Advertising Federation and has served as vice chairman of the IAF Board of Directors since 2011. He graduated in 1992 from Idaho State University, where he currently serves as an adjunct professor in the Department of Communication, Media & Persuasion.

Congratulations, Rick.

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IAF Silver Medal Award Call for Nominations

The IAF Silver Medal Award is presented annually by the Idaho Advertising to an individual who has made outstanding contributions to advertising by furthering the industry’s standards, creative excellence, and responsibilities in areas of social concern.

Following receipt of nominations, the IAF Board of Directors selects a regional panel of Idaho judges to review nominees based on the criteria that follow. Only one Silver Medal is awarded each year, and judges may elect not to award the Silver Medal in any given year.

The Silver Medal winner will be announced at the annual Rockie Awards Show hosted by the Idaho Advertising Federation on May 21, 2016. The recipient’s name is listed with other winners throughout the nation for presentation to the National Conference of the American Advertising Federation.

Learn more about IAF Silver Medal Award selection criteria and how to submit nominations here.

You may submit nominations by E-mail to:
Bob Rosenthal, Scripps Media at bob.rosenthal@scripps.com

Mail Nominations to:
Idaho Advertising Federation • Silver Medal Award Program
P.O. Box 2691 • Boise, ID 83701

Nomination deadline is Monday, April 18th.

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Recurring recognition for Advantage Advertising

For the fifth time in the past four years, Lewiston’s Advantage Advertising has been recognized by Bleacher Report for their football marketing work on behalf of their clients. The agency’s poster designs for the University of Idaho Vandals and University of Wyoming Cowboys placed at number 5 and number 13 respectively.

“Now Idaho can also lay claim to having one of the best schedule posters for 2015, one that creatively uses its state’s unique shape as a way to highlight its best players,” commented Feature Columnist Brian Pedersen on BleacherReport.com in ranking Idaho at #5. The Idaho poster can be viewed here.

“Wyoming had last year’s top-ranked schedule poster, and the Cowboys have another good one for 2015…It’s a great mix that is closely associated with the Cowboys, and to drive this home there are actual cowboys with lassos riding out from the prairie,” he commented on the #13 Wyoming ranking. The Wyoming poster can be viewed here.

The 2015 poster designs, created by Advantage’s Lead Designer Nathan Allen, mark the fifth time in the past four years that Advantage Advertising has been ranked nationally by Bleacher Report. All 50 ranked 2015 posters can be viewed here.

Last year, the agency’s design for the University of Wyoming Cowboy football poster was ranked #1 nationally. Previously, the agency’s designs for the University of Idaho Vandals ranked at #4 in 2012, and the Wyoming Cowboys ranked #17 in 2013.

Advantage Advertising has served as agency of record for U of I Athletics since 1995 and for the U of W Athletics since 2012, and was recently selected by the Colorado State University Athletic Department to develop its new marketing programs.