Call for nominations: Silver Medal Award

The IAF Silver Medal Award is presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by advancing the industry’s standards, demonstrating creative excellence, and promoting social welfare.

Following receipt of nominations, the IAF Board of Directors selects a regional panel of Idaho judges to review nominees based on a number of criteria. Only one silver medal is awarded each year, and judges may elect not to award the Silver Medal in any given year.

The Silver Medal winner will be announced at the annual Rockie Awards Show hosted by the Idaho Advertising Federation on April 28, 2018. The recipient’s name is listed with other winners throughout the nation for presentation to the National Conference of the American Advertising Federation.

To learn more about the IAF Silver Medal Award, visit the Boise Advertising Federation website.

Please submit nominations by April 9 to:
Edward Moore, DaviesMoore
Edward@DaviesMoore.com

Mail nominations to:
Idaho Advertising Federation
Silver Medal Award Program
P.O. Box 2691 – Boise, ID 83701

NOTE: NOMINATIONS OF CANDIDATES DO NOT AUTOMATICALLY CARRY OVER FROM ONE YEAR TO THE NEXT. A PREVIOUS NOMINEE NOT RECEIVING SILVER MEDAL RECOGNITION SHOULD BE RESUBMITTED FOR CONSIDERATION IN SUBSEQUENT YEARS.

2017 IAF Silver Medal Award Winner

For those who may have missed it, this year’s IAF Silver Medal was awarded to Rick Magnuson, co-owner and managing partner at MSVM Group in Pocatello.

The Silver Medal Award is presented to an individual who has demonstrated creative excellence, promoted social welfare and has made outstanding contributions to advertising by advancing the industry’s standards.

From a recent article in the Idaho State Journal about the award:

Magnuson began his professional career in 1994 at Steele, Stoltz & Associates in Pocatello before launching his own marketing agency with Mike Sanders in 2005. MSVM Group specializes in all facets of marketing communications. It has received national creative recognition for clients in economic development, financial services and health care categories, in addition to multiple IAF Rockies Awards.

Magnuson is past president of the Pocatello Advertising Federation and has served as vice chairman of the IAF Board of Directors since 2011. He graduated in 1992 from Idaho State University, where he currently serves as an adjunct professor in the Department of Communication, Media & Persuasion.

Congratulations, Rick.

IAF Silver Medal Award Call for Nominations

The IAF Silver Medal Award is presented annually by the Idaho Advertising to an individual who has made outstanding contributions to advertising by furthering the industry’s standards, creative excellence, and responsibilities in areas of social concern.

Following receipt of nominations, the IAF Board of Directors selects a regional panel of Idaho judges to review nominees based on the criteria that follow. Only one Silver Medal is awarded each year, and judges may elect not to award the Silver Medal in any given year.

The Silver Medal winner will be announced at the annual Rockie Awards Show hosted by the Idaho Advertising Federation on May 21, 2016. The recipient’s name is listed with other winners throughout the nation for presentation to the National Conference of the American Advertising Federation.

Learn more about IAF Silver Medal Award selection criteria and how to submit nominations here.

You may submit nominations by E-mail to:
Bob Rosenthal, Scripps Media at bob.rosenthal@scripps.com

Mail Nominations to:
Idaho Advertising Federation • Silver Medal Award Program
P.O. Box 2691 • Boise, ID 83701

Nomination deadline is Monday, April 18th.

Recurring recognition for Advantage Advertising

For the fifth time in the past four years, Lewiston’s Advantage Advertising has been recognized by Bleacher Report for their football marketing work on behalf of their clients. The agency’s poster designs for the University of Idaho Vandals and University of Wyoming Cowboys placed at number 5 and number 13 respectively.

“Now Idaho can also lay claim to having one of the best schedule posters for 2015, one that creatively uses its state’s unique shape as a way to highlight its best players,” commented Feature Columnist Brian Pedersen on BleacherReport.com in ranking Idaho at #5. The Idaho poster can be viewed here.

“Wyoming had last year’s top-ranked schedule poster, and the Cowboys have another good one for 2015…It’s a great mix that is closely associated with the Cowboys, and to drive this home there are actual cowboys with lassos riding out from the prairie,” he commented on the #13 Wyoming ranking. The Wyoming poster can be viewed here.

The 2015 poster designs, created by Advantage’s Lead Designer Nathan Allen, mark the fifth time in the past four years that Advantage Advertising has been ranked nationally by Bleacher Report. All 50 ranked 2015 posters can be viewed here.

Last year, the agency’s design for the University of Wyoming Cowboy football poster was ranked #1 nationally. Previously, the agency’s designs for the University of Idaho Vandals ranked at #4 in 2012, and the Wyoming Cowboys ranked #17 in 2013.

Advantage Advertising has served as agency of record for U of I Athletics since 1995 and for the U of W Athletics since 2012, and was recently selected by the Colorado State University Athletic Department to develop its new marketing programs.

2015 Rockie Awards: The Winners

For those who weren’t able to make it to this year’s Rockie Awards, we got our hands on the full list of winners. A few highlights:

Oliver Russell took home Best of Show for their Woodland Empire Ale Craft work.

Drake Cooper also took home their fair share of awards, as usual. In addition to their Rockies haul, the 18 Summers campaign also took Best of Show at the 2015 District XI American Advertising Awards.

The full list of winners can be found here.

Congratulations to all.

Call for nominations: Silver Medal Award

Nominations are currently being accepted for the Silver Medal Award, presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by furthering the industry’s standards, creative excellence, and responsibilities in areas of social concern.

Call for Nominations: Silver Medal AwardPlease submit nominations on 8.5″ x 11″ pages outlining in detail the extent to which the Nominee has met or exceeded the Silver Medal Award Criteria by April 10th. You are encouraged to expand on the Nominee’s experience and contributions to such degree that judges will be fully informed. Please be advised that abbreviated nominations may be dismissed as insufficient to demonstrate a Nominee’s true qualifications.

Provide the Nominee’s name and company affiliation on a cover page with the contact information of the nominator, followed by all pertinent qualifications of the Nominee for consideration on subsequent pages.

You may submit nominations by email to Bob Rosenthal, Cumulus Media at bob.rosenthal@cumulus.com or mail nominations to:

Cumulus Media
Bob Rosenthal
1419 West Bannock
Boise, ID 83702

Belated Recognition for Advantage Advertising

In August, Advantage Advertising’s work for  the University of Wyoming was recognized by the Bleacher Report in their ranking of the top 50 college football team schedule posters for 2014. Advantage Advertising’s work for Wyoming was ranked number one in the nation by Bleacher Report.

This isn’t the first time Advantage Advertising’s work in the college sports arena has been recognized. In 2012, the agency’s design for the University of Idaho Vandal football schedule poster ranked number four, and last year the design for the Wyoming Cowboys football ranked 17th.

Also, earlier this year, FootballScoop.com ranked Advantage Advertising’s web design work for Wyoming football’s signing day graphics as number three in the nation.

Well done folks. Well done.