The magazine’s ADinsite™ study surveyed readers on twenty ads for recall, believability and both short- and long-term interest in the product advertised. The Simplot ad outperformed efforts by recognizable brands including Heinz, The Beef Council, Idaho Potato Commission, Butterball and Tyson.
A reminder that nominations for the IAF Silver Medal Award are due by Friday, March 27th. Details about the award, and the nomination process, are available on the original post.
Congratulations to all of the award winners. A full list of winners from the club (which could very likely include some Idaho shops that I’ve missed) is available via the Spokane Ad Fed’s website.
Specifically, MMG and U of I were honored in the Video and Multimedia category (Advertising Spots and Public Service Announcements) for their 60-second television spot titled, “I am more than the University of Idaho,” and also in the Web Site category (Web Site Special Feature) for the university’s innovative degree finder.
The 60-second spot was primarily used at recruiting and alumni events and was part of a television campaign that featured three other 30-second commercials that ran in the Boise and Spokane markets. The Degree Finder Web Site is an addition to the university’s revamped Web Site and features a user-friendly method of matching prospective students’ interests with multiple degree options.
Congratulations to MMG, University of Idaho, and everyone else involved in this campaign. If you’d like to learn more about how it all came to be, MMG also has a Case Study of the entire process available on their website.
One final reminder that the extended deadline, with associated late fees of course, for the 2009 Rockie Awards is coming up this Wednesday, February 18th.
If you’re still on the fence as to whether or not to submit your work for this year’s awards show, you have until the 18th to make up your mind.
