Rockies – The Winners: Public Service

Radio:

Silver RockieStoltz Marketing Group
Think Pink Inc., “Concert for the Cure”
Concept
:  David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell
Copy:  David Cook
Producer:  Journal Broadcast Group, PlumVoice Productions

Newspaper:

Silver Rockie United Way of Treasure Valley
United Way Treasure Valley, 2008 Newspaper Campaign
Concept
:  David Cook, Doug Gneiting, Kristy Weyrich
Copy:  David Cook
Art Director:  Doug Gneiting
Photographer:  Todd Meier

Interactive:

Silver RockieOliver Russell
I Believe in Sasquatch Website
Concept
:  Jesse Huffman
Copy:  Kelli Fulton, Russ Stoddard
Art Director:  Russ Stoddard
Production:  Curious Media
Illustrator:  Jesse Huffman

Poster:

Silver RockieDrake Cooper
Bam Jam, Bam Jam Poster
Concept:  Dennis Budell, Joe Quatrone
Copy:  Sean D. Young
Art Director:  Dennis Budell, Cale Cathey
Photographer:  Todd Meier
Production:  Cale Cathey
Producer:  TableRock Printing

Direct Marketing / Speciality Items:

Silver Rockie – Oliver Russell
Boise Bike Brigade, Boise Bike Brigade Wearables
Concept:  Jesse Huffman, Bethany Walter
Art Director:  Russ Stoddard
Production:  Tony Tino
Illustrator:  Jesse Huffman
Separator:  Bethany Walter
Casting:  Riverside Screen Printing

Campaign Single Media:

Silver RockieBoise Community Radio
Boise Community Radio, Radio Boise Event Posters
Concept:  Jason Sievers
Copy:  Jason Sievers
Art Director:  Jason Sievers
Production:  Jason Sievers
Illustrator:  Jason Sievers
Producer:  Boise Radio

Campaign Mixed Media:

Silver Rockie– Stoltz Marketing Group
Think Pink, Inc., “Think Pink, Inc. Campaign”
Concept:  David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell, Michelle Caster
Copy:  David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell, Michelle Caster, Katie Shamburg
Art Director:  Kate Holgate, Crissie McDowell
Photography:  David Cook, Kate Holgate, Jen Henriksen, Steve Smith
Illustrator:  Kate Holgate, Crissie McDowell
Producer:  NW Printing, Journal Broadcast Group, PlumVoice Productions

Audio Visual:

Citation: MusicNorth by Northwest Productions
Boise Convention & Visitors Bureau, Boise is…
Concept:  Steve Simkins
Art Director:  Steve Simkins
Photographer:  Steve Simkins, Jeff Noble
Production:  John Nance

Interative:

Gold Rockie – Oliver Russell
Boise Bike Brigade, Boise Bike Brigade Website
Concept:  Jesse Huffman
Copy:  Russ Stoddard
Art Director:  Russ Stoddard
Production:  Jesse Huffman
Illustrator:  Jesse Huffman

Changes at Drake Cooper

Or, a more polite way of saying that the staff size at Drake Cooper has decreased a bit.

A couple of weeks ago, word reached us that there had been layoffs at Drake Cooper.  Of the staff listed on their website, two full-time and one part-time had been let go.  A fourth, a limited-term contractor, also had their project scaled back at the same time.

I had a chance to trade messages with CEO Jamie Cooper about these changes, and he confirmed that they had made cuts, and also provided a little insight into the reasoning behind it:

Slower start to 2009 after a very strong 2008. No big changes other than the economy finally catching us a bit. The other thing I would mention is these moves are also reflective of the change to more digital work in our shop. Our client work in the digital realm (all sorts of work – not just websites) is growing quickly and our staff adjustments need to support that growth.

As has been the case with others, this is an unfortunate reality of the business environment that we’re in.  To those who were affected, give us a shout and we’ll get you listed in the Available Talent section of the website.

I fully expect that Drake Cooper, and other agencies that have gone through the layoff process recently, to bounce back in the near future.  As I’m sure many would agree, I look forward to once again writing about new hires and seeing a rash of job openings in the industry.

IN PLAY: Idaho Lottery

As many already know, the Idaho Lottery has issued a Marketing Services Request for Proposal.

From the press release:

The Idaho Lottery is asking marketing and advertising firms to respond to three main service categories that include “Account Services”, “Creative Services”, and “Media Services”.

The initial term of the current advertising and marketing contract with Drake-Cooper of Boise will expire at the end of this current fiscal year on June 30, 2009. Drake-Cooper has been the advertising agency of record for the Idaho Lottery since operations began twenty years ago. “Going out to bid for these services is not a reflection on the performance of Drake-Cooper, but rather a responsible look at how we are doing business,” added Anderson.

Those who wish to respond to the RFP must submit a letter of “Intent to Bid” to the Idaho Lottery no later than 5:00 pm MDT on Friday, March 27th, and written proposal responses are due no later than 5:00 pm MDT on Friday, April 29th. Additional details about the RFP process, timelines and such are available on the Idaho Lottery’s website.

Now Those Are Seriously Cheesy

Literally.

Drake Cooper’s latest work for the United Dairymen of Idaho broke in late January, as a series of :15 spots all about cheese, along with supporting billboards. The spots, which have been running for several weeks, can be seen below, or on Drake Cooper’s YouTube channel.

Joe Quatrone and Jennie Myers of Drake Cooper developed the concept, North by Northwest in Boise handled production, with food styling from Rebecca Robison.

Snack Guilt:

String Cheese:

Snack Food:

Dessert:

Bigger Crackers:

Billboards:

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The Giving Season Begins

Yesterday, Joanne Taylor of Drake Cooper posted this message as a challenge on Twitter:

challenging you guys to help round up 40 turkeys! Bring a frozen turkey to Drake Cooper this Friday am and we will take them to the foodbank

Helping out the Idaho Food Bank is a worthwhile cause, so I’ll bite. If you’d like to get involved, here’s what you need to do:

  1. Take a frozen turkey to Drake Cooper’s office, at 416 S. 8th St. in Boise on the morning of Friday, November 21st.
  2. Enjoy the coffee and donuts that they’re providing as an incentive.

Their goal is 40 turkeys, but I think this crowd can do better. 50? 60? 100? Who knows. For those of you who have wanted to see the new Drake Cooper office space, here’s a chance to do it.

And, for those who are outside of the Boise area, or can’t make it on Friday, you can still get involved (although you’ll miss out on the Friday morning treats). Just order one online by the 20th and have it delivered to them.

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New Hire at Drake Cooper

That seems to be a familiar headline on the Idaho Ad Agencies blog, but once again, Drake Cooper in Boise is growing.

Their most recent addition is Mona Teffeteller as a Brand Manager. She will work primary with the United Dairymen of Idaho account, and has previous experience in consumer food and beverage brand management.

Congratulations Mona.

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Job Opening – Media Buyer / Planner

Drake Cooper in Boise has an opening for a “Media Buyer/Planner Extraordinaire.” The ideal candidate will “…love all things Media, from negotiating rates to reconciling discrepancies, from research to analysis, from GRPs to CPPs to HUT/PUT/PUR.

More details about this position can be found here.
(Courtesy of Craigslist)

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Dreaming Big and O-Pening the Purse

Dream Big is a program put together by Drake Cooper as a way to give back to the community, and more specifically to non-profit organizations that are in need of a little extra help. From the Dream Big section of their website: Through this annual program, we will work with one selected organization to help develop a unique in-kind branding and cause marketing campaign. We hope that our joint work with the charitable organization increases community awareness, understanding and inspires action around an important cause.

This program is similar to others, such as Oliver Russell’s O-pen Purse program, which offers donations or in-kind assistance to deserving non-profit organizations. From Oliver Russell’s O-Pen Purse application: Each year Oliver Russell partners with a select number of nonprofit groups to help them meet their organizational goals. We provide grants in the form of advertising, design and interactive services, marketing consulting, and, occasionally, monetary contributions.

Drake Cooper is currently accepting nominations for this year’s Dream Big program, and will be through October 31st. More information is available from a release on Drake Cooper’s website, or on the Dream Big page itself.

Oliver Russell is also accepting applications for next year’s O-Pen Purse program through November 1st. More information about his program is available on their website.

To both agencies, and everyone else who makes an effort to give back to their community: Well Done.

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Giving Back – The United Way

For the past several months, a group of folks from several different agencies and the local creative industry in the Treasure Valley have been working to make the United Way of Treasure Valley’s latest campaign a success.

The end result: an integrated campaign that features a four-minute video, three television spots, newspaper ads, a microsite (HelpTheMostPeople.com), radio, online ads, collateral materials and more. This effort will benefit the United Way Community Campaign, which, in turn, allows the United Way to help over 30 local charities with funding each year, such as Big Brothers Big Sisters, The Idaho Foodbank, Girl Scouts, and more.

This work was done entirely on a pro-bono basis, and those involved sacrificed a great deal of time — often their personal time, before or after business hours — to make it happen. At the very least, they deserve some recognition for their efforts. In no particular order, the group involved includes:

David Cook, Stoltz Marketing Group
Paul Carew, Carew Co.
Dave Sloyer, Wirestone
Kristy Weyrich, W Design
Doug Gneiting, Stoltz Marketing Group
Lorena Davis & Crew, North by Northwest
Todd Meier Photography
Robbin Gibson, Drake Cooper
Snake River Technology

The campaign is also benefiting from media donations from The Idaho Statesman, Journal Broadcast Group, and companies such as Citi, who donated funds toward the media buy.

David Cook provides even more detail about this project on the Stoltz Marketing Group website, if you’d like to read about it further.

At the end of the day, however, the goal is to drive as many donations to the United Way as possible. If you can donate, please do. If you’d like to learn more about the how’s and why’s of the United Way, take a look here.

UPDATE:
Here are PDFs of the print ads –
Print #1 – Time and Money
Print #2 – $10 a Week
Print #3 – $19 a Week

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