idaho advertising federation | Idaho Ad Agencies

April 26, 2026April 26, 2026

Rockie Awards – The Winners

Earlier in April, the Boise Advertising Federation hosted the 2026 Rockie Awards, recognizing work from around the state. Here are the winners:

BEST IN SHOW

Music Maker Giving Campaign Campaign
Nowhere & Friends Studio for Music Maker

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GOLD AWARD WINNERS

Television

The One With The Elk On It
Drake Cooper for Challenge Dairy

Radio

“Dont Be Afraid to Save Money” Radio Campaign
Mitchell + Palmer for Jackson BevCo

Out Of Home & Ambient Media

We <3 Little Emergencies
Stoltz Marketing Group for Primary Health Medical Group

Direct Marketing

The Lead, Winter 2025
Stoltz Marketing Group for Snake River Farms

Online Video & Podcasts

Solar Boy
Porter Pro Media for Big Dog Solar

Digital Advertising

“Elk” Social Media Campaign
Drake Cooper for Challenge Butter

Collateral Material

Ford: American Icon: A Mustang Experience
Namebrand for Ford

Identity Programs

Athletic Club Boise Crest
Against for Athletic Club Boise

Elements of Advertising – Visual

Music Maker Stamps
Nowhere & Friends Studio for Music Maker

Sales Promotion

The Lead, Summer 2025
Stoltz Marketing Group for Snake River Farms

Ad Industry Self Promotion

Season’s Meetings
Drake Cooper

Personal Relations

Athletic Club Boise Kit Reveal: A Community-First PR Launch
Against for Athletic Club Boise

Potpourri

Boise Co-op Market Interior Environmental Design
Against for Boise Co-op Market

Print

Athletic Club Boise’s Head Coach Letter
Against for Athletic Club Boise

Complete Campaign

“We <3 Little Emergencies” Campaign
Stoltz Marketing Group for Primary Health Medical Group

SILVER AWARD WINNERS

Silver Rockie Award winners can be found in this list

CITATIONS

Citations can be found in this list

Congratulations to all, and to those who advanced to the regional competition, good luck in the next round.

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March 2, 2023March 2, 2023

Call for Nominations: IAF Silver Medal Award

After a hiatus for the past few years (can’t imagine why), the Idaho Advertising Federation is once again accepting nominations for the Silver Medal Award.

For those who aren’t familiar with the award:

The IAF Silver Medal Award is presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by advancing the industry’s standards, demonstrating creative excellence, and promoting social welfare.

Following receipt of nominations, the IAF Board of Directors selects a regional panel of Idaho judges to review nominees based on the criteria that follow. Only one Silver Medal is awarded each year, and judges may elect not to award the Silver Medal in any given year.

The Silver Medal winner is announced at the annual Rockie Awards Banquet hosted by the Idaho Advertising Federation. The recipient’s name is listed with other winners throughout the nation for presentation to the National Conference of the American Advertising Federation.

More details about the award, and the nomination process, can be found on the Boise Advertising Federation’s website.

Nominations for this year’s award must be submitted by Friday, March 10th.

January 11, 2019January 11, 2019

Call for entries: IFAF Gem Awards

Who killed it in 2018? That’s what the Idaho Falls Advertising Federation wants to know. And it’s also why they’ve issued a call for entries for the Gem Awards.

The Gem Awards recognize outstanding creative throughout eastern Idaho, and all Diamond and Star Garnet award-winning work is automatically forwarded for consideration to the Idaho Advertising Federation’s Rockie Awards.

Full details about the awards and how to enter can be found here.

April 7, 2017April 7, 2017

Call for nominations: IAF Silver Medal Award

It’s that time of year again. The Idaho Advertising Federation is accepting nominations for the IAF Silver Medal Award. Details below:

The Silver Medal winner will be announced at the annual Rockie Awards Banquet hosted by the Idaho Advertising Federation on May 13, 2017. The recipient’s name is listed with other winners throughout the nation for presentation to the National Conference of the American Advertising Federation.

IAF SILVER MEDAL AWARD CRITERIA

WHO IS ELIGIBLE?

The Nominee must have achieved success in an advertising agency, for an advertiser or in broadcast or publishing.
He or she shall have shown consistent creativity and have worked to raise the standards of the advertising profession.
He or she shall have been active in civic, religious, or other groups dedicated to social welfare and must be currently active in advertising.
The Nominee need not be a current member of the Idaho Advertising Federation.

HOW TO SUBMIT A NOMINEE?

Please submit nominations on 8.5″ x 11″ pages outlining in detail the extent to which the Nominee has met or exceeded the Silver Medal Award Criteria. You are encouraged to expand on the Nominee’s experience and contributions to such degree that judges will be fully informed. Please be advised that abbreviated nominations may be dismissed as insufficient to demonstrate a Nominee’s true qualifications.

Provide the Nominee’s name and company affiliation on a cover page with the contact information of the nominator, followed by all pertinent qualifications of the Nominee for consideration on subsequent pages.

You may submit nominations by email to Bob Rosenthal, Scripps Media at Bob.Rosenthal@scripps.com or mail nominations to:

Idaho Advertising Federation
Silver Medal Award Program
P.O. Box 2691
Boise, ID 83701

Please submit nominations no later than Monday, April 24, 2017. Nominations received after this date may not receive consideration. Should you require additional time to complete a nomination or if you have questions, please contact Bob Rosenthal at 208.947.5405.

NOTE: NOMINATIONS OF CANDIDATES DO NOT AUTOMATICALLY CARRY OVER FROM ONE YEAR TO THE NEXT. A PREVIOUS NOMINEE NOT RECEIVING SILVER MEDAL RECOGNITION SHOULD BE RESUBMITTED FOR CONSIDERATION IN SUBSEQUENT YEARS.