From the media front: New hires at KTVB Digital

KTVB Digital has added two new folks to their team:

Katie Martin — digital account executive
Katie Martin
Katie is the team’s newest digital account executive. She is a graduate of University of Northern Colorado, and most recently worked for a specialty agency in Phoenix managing campaigns for insurance industry clients. She also spent time in customer service for Southwest Airlines.

Anna Daly — digital sales specialist
Anna Daly
Anna first joined the KTVB News Group as an intern in 2011, and now moves into the newly created role of digital sales specialist. She has previously serves as a producer of a variety of newscasts over the past three years — including News at Noon and News at Six. Anna is a graduate of Northwest Nazarene University.

Congratulations to both.

Peak Broadcasting files for bankruptcy

Peak Broadcasting, which operates six radio stations in Boise, filed for Chapter 11 bankruptcy protection on Tuesday in U.S. Bankruptcy Court in Delaware.  According to reports in the Idaho Statesman, the Fresno, CA-based company will continue to operate its six stations in Boise and five in Fresno, and that programming would not be affected and no layoffs were planned.

Media buys could be another story, however. If you’re working with Peak on current or upcoming buys, be sure to talk with your rep, and ask them as many questions as you need to in order to feel comfortable. By no means is this a suggestion to stay away from Peak, but rather a simple reminder to keep your eyes open.

As is the case with many of the readers of this site, I have several friends and colleagues at Peak in Boise. I wish them nothing but the best, and hope that this entire process goes quickly and smoothly for everyone.

Positive News on the Media Front

Two separate articles in the past week have both pointed to some positive news from the media side of this business:

Radio Revenues Rebound in 2Q, Auto Ads Up – via MediaPost

TV ad sales looking solid for second half – via The Hollywood Reporter

Give the articles a read and decide for yourself.  Are they right? Wrong? Are you seeing things out there these days that support these theories?