Mitchell+Palmer picks up ISU

As first reported by the Idaho State Journal, Idaho State University has selected Mitchell+Palmer for its first comprehensive, statewide marketing and advertising campaign.

According to the article, the school entered into an eight-month, $975,000 contract with Mitchell+Palmer last month, with the majority of that budget allocated to media placement.

The article also mentions that Mitchell+Palmer previously worked on projects for Boise State University for more than a decade, but given the size and scope of this new relationship with ISU, it seems safe to presume that Boise State has been relegated to the “former clients” category.

So that explains the early season snow

We’re pretty sure the folks at Oliver Russell have been doing some form of a snow dance since, oh, mid-September. That’s when they announced that they were selected to lead public relations efforts for Tamarack Resort.

From their press release (that’s been sitting in the inbox for far too long):

Tamarack has been operated since 2010 by the Tamarack Municipal Association, which currently manages the ski mountain and golf course.  Several other companies operate lodging, real estate resale, and other guest amenities.  The resort is under the new ownership of New TR Acquisition Co LLC (NEWTRAC). NEWTRAC has hired Replay Resorts of Vancouver, B.C., to oversee operations at the resort.

“Oliver Russell brings creativity to our story and a longstanding commitment of investing in its community, which align well with how we intend to market and operate Tamarack Resort,” said Mariana Ishida of Replay Resorts.

Congratulations to Oliver Russell on the win.

Lottery results are in

And it’s a split decision.

While we first got wind of this a couple of weeks ago, last Friday the Idaho Lottery made the news official:

Drake Cooper and CLM have both been awarded marketing services contracts.

Drake will handle all strategic planning and creative services while CLM will handle all media services.

From the folks at the Idaho Lottery:

“The current incumbent, Davies Moore of Boise, has been a pleasure to work with, has done an excellent job for the Idaho Lottery, and was in the running for elements of the contract going forward. However, good government practices require that we take significant contracts out for competitive bid when those contracts expire on their terms,” explained Idaho Lottery Director Jeff Anderson. “The announcement of our Intent to Award these contracts to both Drake Cooper and CLM was a result of their responsiveness to our Request for Proposals. I´m confident both local agencies will meet our marketing and advertising needs by providing the best value possible to the citizens of Idaho.”

“As a responsible state agency, the bidding process is healthy for us to achieve our goals and maximize our benefits to Idaho’s public schools and the State’s permanent buildings,” added Sherie Moody-St. Clair, Idaho Lottery Marketing Director. “We’re fortunate in Idaho that we have so many talented advertising agencies to work with. By separating the services, this unique idea will allow us the opportunity to have more resources available to provide responsible and effective marketing campaigns.”

Both contracts begin on January 1, 2013.

Peppershock Picks Up the Idaho Stampede

The Idaho Stampede announced recently that they’ve selected Peppershock Media as their new advertising and creative services agency. From the Stampede’s release:

Peppershock will be responsible for working with the Idaho Stampede organization to develop new brand communications and advertising campaigns. In addition to local media buying, Peppershock has been given the responsibility of collaborating and developing marketing, advertising and promotional programs with Idaho Stampede corporate partners.

Read the full news release here.

Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Today the Idaho Lottery announced that, after a competitive review, they have awarded the Marketing Services Contract to DaviesMoore.

From the Idaho Lottery’s press release:

Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Boise – The Idaho Lottery will begin its third decade of operations with a new marketing and advertising agency. This morning, during a regularly scheduled Idaho Lottery Commission meeting, the Idaho Lottery announced its “Notice of Intent to Award” a new, eighteen-month Marketing Services contract, with the possibility of two, one-year extensions, to the Boise marketing firm of DaviesMoore. With the new contract scheduled to begin on July 1, 2009, DaviesMoore replaces 19-year incumbent Drake-Cooper.

“The Idaho Lottery underwent a rigorous, diligent, and transparent process to make today’s recommendation,” stated Jeff Anderson, Idaho Lottery Director. “Today’s announcement of our Intent to Award this contract to DaviesMoore represents their ability to meet our marketing and advertising needs for the best value to the citizens of Idaho.”

After what was termed a spirited, professional competition from many well qualified agencies across all of Idaho, DaviesMoore received the recommendation from the Lottery’s evaluation committee and its Commissioners this morning.

“We see a powerful synergy taking place with DaviesMoore,” added Kym Pratt, Deputy Director of Marketing. “They have stable leadership mixed with a young, energetic creative team that we hope will bring a fresh approach to our advertising and continue to improve our efforts in new media and social marketing.”

Davies & Rourke and Marketing Media Group (MMG) combined firms to create DaviesMoore in March 2009.  Collectively, the two groups bring together over 65 years of advertising experience in Idaho.  As a firm, DaviesMoore currently has a staff of 14 employees and focuses on finding results driven marketing solutions based on strategic planning and careful brand management.

The contract, which had been held by Drake Cooper, will go into effect on July 1, 2009.  The contract is slated for an 18 month time period, with two one-year options for renewal.

New Client Win for DNA and Kerns

DNA Advertising and Kerns Brand Marketing, working in partnership, were recently named as the agency of record for Spine Idaho & Associated Physicians.

Spine Idaho & Associated Physicians is affiliated with Skyline Surgery Center, Idaho Medical Imaging, Rehab Authority and Idaho Pain Group. The 16,000 sq ft facility housing their operations is located in Pocatello, Idaho.

DNA and Kerns will provide branding, advertising, media and public relations services for the organization.

New Client for Wirestone

Health & Disability Advocates (HDA) has selected Wirestone, including their office in Boise, as their lead agency following a competitive review, according to Adweek and other media outlets.

HDA is national nonprofit organization leading a group of state health and human service agencies to develop a campaign about the benefits of hiring people with disabilities.

Wirestone was selected over seven other agencies in the pitch for the HDA business, which will include branding the new national initiative, as well as developing and executing its entire integrated marketing strategy that is expected to include print and broadcast advertising.

Congratulations Wirestone.

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Jacksons Food Stores Selects New Agency

After a competitive review, Jacksons Food Stores has selected The Agency Creative Network as their Agency of Record, responsible for all marketing, advertising and public relations related activities. The Agency Creative Network was chosen over Stoltz Marketing Group, Oliver Russell, and CLM. The account had previously been held by CLM.

The change of agencies represents a dramatic shift for Jacksons Food Stores, and is a significant win for The Agency Creative Network. The account was a long-time CLM account, and had been with the shop since its days as WRC Advertising. Jacksons is Idaho’s 6th largest privately held corporation, and operates in Idaho, Nevada, Washington and Oregon.

The Agency Creative Network, founded and led by Jane Perlaky, describes itself as an “open network model.” It utilizes talent throughout the area, and assembles teams tailored to individual client needs. Said one member of the team involved in the Jacksons business, this “…shows that clients see the value in smart strategy and creativity, no matter how it comes together.”

Congratulations to The Agency Creative Network on a hard-earned win.

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New Clients for Davies Rourke

Davies Rourke in Boise recently announced two new client wins:

AREVA Inc, which is “an international company that specializes in technological solutions for carbon dioxide-free power generation and electricity transmission. The company’s U.S. headquarters is in Bethesda, Maryland.”

For AREVA, Davies Rourke will produce marketing collateral materials for AREVA’s multi-billion dollar Eagle Rock uranium enrichment facility planned for construction in Bonneville County, Idaho.

Additionally, Davies Rourke has been selected by Port of Subs “to provide strategic marketing and media placement services for franchisee- and company-owned restaurants in southwestern Idaho.”

Congratulations to the folks at Davies Rourke on the new client wins.

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Drake Cooper Loves Milk

And ice cream. And yogurt. And cheese. And on and on and on.

Yes, it’s official. The United Dairymen of Idaho have selected Drake Cooper as their new agency partner.

After working with the same agency for the better part of the past 30 years, the United Dairymen of Idaho opened up the RFP to what seemed like the entire known advertising universe earlier this year. The list was then whittled down to four finalists, and Drake Cooper came out on top.

From the story in the Ag Weekly (yes, the Ag Weekly gets credit for being first with this story):

“We are excited to work with the Drake Cooper team to educate consumers about the benefits of dairy in a healthy diet,” said Deana Sessions, administrator for United Dairymen of Idaho, which manages the local dairy producer checkoff program.

“We wanted to partner with an agency that could bring fresh ideas to help make the change from being a production-driven industry to a more consumer-driven industry. We believe Drake Cooper can help us achieve that objective.”

Congratulations to the folks over at Drake Cooper, and to all who competed in the RFP process. While taken slightly out of context, this quote from Alicia Ritter on the PR Musings Weblog just seems appropriate:

I say to us all: Come out into the open. Show your wares. Compete hard. Congratulate the victor. Then, go home, beef up your strengths, and come out swinging like hell the next time. This is the attitude necessary to build a professional communications industry of which we can all be proud.

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