Mitchell+Palmer announced this month that it won the business as agency of record for Boise-based Albertsons. The grocery chain owns 2,240 stores across the country under its corporate brand name, as well as Safeway, Vons, Jewel-Osco, Star Market, and more.
Mitchell+Palmer picks up ISU
As first reported by the Idaho State Journal, Idaho State University has selected Mitchell+Palmer for its first comprehensive, statewide marketing and advertising campaign.
According to the article, the school entered into an eight-month, $975,000 contract with Mitchell+Palmer last month, with the majority of that budget allocated to media placement.
The article also mentions that Mitchell+Palmer previously worked on projects for Boise State University for more than a decade, but given the size and scope of this new relationship with ISU, it seems safe to presume that Boise State has been relegated to the “former clients” category.
So that explains the early season snow
We’re pretty sure the folks at Oliver Russell have been doing some form of a snow dance since, oh, mid-September. That’s when they announced that they were selected to lead public relations efforts for Tamarack Resort.
From their press release (that’s been sitting in the inbox for far too long):
Tamarack has been operated since 2010 by the Tamarack Municipal Association, which currently manages the ski mountain and golf course. Several other companies operate lodging, real estate resale, and other guest amenities. The resort is under the new ownership of New TR Acquisition Co LLC (NEWTRAC). NEWTRAC has hired Replay Resorts of Vancouver, B.C., to oversee operations at the resort.
“Oliver Russell brings creativity to our story and a longstanding commitment of investing in its community, which align well with how we intend to market and operate Tamarack Resort,” said Mariana Ishida of Replay Resorts.
Congratulations to Oliver Russell on the win.
Lottery results are in
And it’s a split decision.
While we first got wind of this a couple of weeks ago, last Friday the Idaho Lottery made the news official:
Drake Cooper and CLM have both been awarded marketing services contracts.
Drake will handle all strategic planning and creative services while CLM will handle all media services.
From the folks at the Idaho Lottery:
“The current incumbent, Davies Moore of Boise, has been a pleasure to work with, has done an excellent job for the Idaho Lottery, and was in the running for elements of the contract going forward. However, good government practices require that we take significant contracts out for competitive bid when those contracts expire on their terms,” explained Idaho Lottery Director Jeff Anderson. “The announcement of our Intent to Award these contracts to both Drake Cooper and CLM was a result of their responsiveness to our Request for Proposals. I´m confident both local agencies will meet our marketing and advertising needs by providing the best value possible to the citizens of Idaho.”
“As a responsible state agency, the bidding process is healthy for us to achieve our goals and maximize our benefits to Idaho’s public schools and the State’s permanent buildings,” added Sherie Moody-St. Clair, Idaho Lottery Marketing Director. “We’re fortunate in Idaho that we have so many talented advertising agencies to work with. By separating the services, this unique idea will allow us the opportunity to have more resources available to provide responsible and effective marketing campaigns.”
Both contracts begin on January 1, 2013.
Peppershock Picks Up the Idaho Stampede
The Idaho Stampede announced recently that they’ve selected Peppershock Media as their new advertising and creative services agency. From the Stampede’s release:
Peppershock will be responsible for working with the Idaho Stampede organization to develop new brand communications and advertising campaigns. In addition to local media buying, Peppershock has been given the responsibility of collaborating and developing marketing, advertising and promotional programs with Idaho Stampede corporate partners.