Category: new clients

Posted on

Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Today the Idaho Lottery announced that, after a competitive review, they have awarded the Marketing Services Contract to DaviesMoore.

From the Idaho Lottery’s press release:

Idaho Lottery Awards Marketing Services Contract to DaviesMoore

Boise – The Idaho Lottery will begin its third decade of operations with a new marketing and advertising agency. This morning, during a regularly scheduled Idaho Lottery Commission meeting, the Idaho Lottery announced its “Notice of Intent to Award” a new, eighteen-month Marketing Services contract, with the possibility of two, one-year extensions, to the Boise marketing firm of DaviesMoore. With the new contract scheduled to begin on July 1, 2009, DaviesMoore replaces 19-year incumbent Drake-Cooper.

“The Idaho Lottery underwent a rigorous, diligent, and transparent process to make today’s recommendation,” stated Jeff Anderson, Idaho Lottery Director. “Today’s announcement of our Intent to Award this contract to DaviesMoore represents their ability to meet our marketing and advertising needs for the best value to the citizens of Idaho.”

After what was termed a spirited, professional competition from many well qualified agencies across all of Idaho, DaviesMoore received the recommendation from the Lottery’s evaluation committee and its Commissioners this morning.

“We see a powerful synergy taking place with DaviesMoore,” added Kym Pratt, Deputy Director of Marketing. “They have stable leadership mixed with a young, energetic creative team that we hope will bring a fresh approach to our advertising and continue to improve our efforts in new media and social marketing.”

Davies & Rourke and Marketing Media Group (MMG) combined firms to create DaviesMoore in March 2009.  Collectively, the two groups bring together over 65 years of advertising experience in Idaho.  As a firm, DaviesMoore currently has a staff of 14 employees and focuses on finding results driven marketing solutions based on strategic planning and careful brand management.

The contract, which had been held by Drake Cooper, will go into effect on July 1, 2009.  The contract is slated for an 18 month time period, with two one-year options for renewal.

Posted on

New Client Win for DNA and Kerns

DNA Advertising and Kerns Brand Marketing, working in partnership, were recently named as the agency of record for Spine Idaho & Associated Physicians.

Spine Idaho & Associated Physicians is affiliated with Skyline Surgery Center, Idaho Medical Imaging, Rehab Authority and Idaho Pain Group. The 16,000 sq ft facility housing their operations is located in Pocatello, Idaho.

DNA and Kerns will provide branding, advertising, media and public relations services for the organization.

Posted on

New Client for Wirestone

Health & Disability Advocates (HDA) has selected Wirestone, including their office in Boise, as their lead agency following a competitive review, according to Adweek and other media outlets.

HDA is national nonprofit organization leading a group of state health and human service agencies to develop a campaign about the benefits of hiring people with disabilities.

Wirestone was selected over seven other agencies in the pitch for the HDA business, which will include branding the new national initiative, as well as developing and executing its entire integrated marketing strategy that is expected to include print and broadcast advertising.

Congratulations Wirestone.

Technorati tags: , ,

Posted on

Jacksons Food Stores Selects New Agency

After a competitive review, Jacksons Food Stores has selected The Agency Creative Network as their Agency of Record, responsible for all marketing, advertising and public relations related activities. The Agency Creative Network was chosen over Stoltz Marketing Group, Oliver Russell, and CLM. The account had previously been held by CLM.

The change of agencies represents a dramatic shift for Jacksons Food Stores, and is a significant win for The Agency Creative Network. The account was a long-time CLM account, and had been with the shop since its days as WRC Advertising. Jacksons is Idaho’s 6th largest privately held corporation, and operates in Idaho, Nevada, Washington and Oregon.

The Agency Creative Network, founded and led by Jane Perlaky, describes itself as an “open network model.” It utilizes talent throughout the area, and assembles teams tailored to individual client needs. Said one member of the team involved in the Jacksons business, this “…shows that clients see the value in smart strategy and creativity, no matter how it comes together.”

Congratulations to The Agency Creative Network on a hard-earned win.

Technorati tags: , , , , , ,

Posted on

New Clients for Davies Rourke

Davies Rourke in Boise recently announced two new client wins:

AREVA Inc, which is “an international company that specializes in technological solutions for carbon dioxide-free power generation and electricity transmission. The company’s U.S. headquarters is in Bethesda, Maryland.”

For AREVA, Davies Rourke will produce marketing collateral materials for AREVA’s multi-billion dollar Eagle Rock uranium enrichment facility planned for construction in Bonneville County, Idaho.

Additionally, Davies Rourke has been selected by Port of Subs “to provide strategic marketing and media placement services for franchisee- and company-owned restaurants in southwestern Idaho.”

Congratulations to the folks at Davies Rourke on the new client wins.

Technorati tags: , ,