Street level views of marketing & advertising in Idaho
DNA Advertising and Kerns Brand Marketing, working in partnership, were recently named as the agency of record for Spine Idaho & Associated Physicians.
Spine Idaho & Associated Physicians is affiliated with Skyline Surgery Center, Idaho Medical Imaging, Rehab Authority and Idaho Pain Group. The 16,000 sq ft facility housing their operations is located in Pocatello, Idaho.
DNA and Kerns will provide branding, advertising, media and public relations services for the organization.
Health & Disability Advocates (HDA) has selected Wirestone, including their office in Boise, as their lead agency following a competitive review, according to Adweek and other media outlets.
HDA is national nonprofit organization leading a group of state health and human service agencies to develop a campaign about the benefits of hiring people with disabilities.
Wirestone was selected over seven other agencies in the pitch for the HDA business, which will include branding the new national initiative, as well as developing and executing its entire integrated marketing strategy that is expected to include print and broadcast advertising.
Congratulations Wirestone.
Technorati tags: health & disability advocates, wirestone, adweek
After a competitive review, Jacksons Food Stores has selected The Agency Creative Network as their Agency of Record, responsible for all marketing, advertising and public relations related activities. The Agency Creative Network was chosen over Stoltz Marketing Group, Oliver Russell, and CLM. The account had previously been held by CLM.
The change of agencies represents a dramatic shift for Jacksons Food Stores, and is a significant win for The Agency Creative Network. The account was a long-time CLM account, and had been with the shop since its days as WRC Advertising. Jacksons is Idaho’s 6th largest privately held corporation, and operates in Idaho, Nevada, Washington and Oregon.
The Agency Creative Network, founded and led by Jane Perlaky, describes itself as an “open network model.” It utilizes talent throughout the area, and assembles teams tailored to individual client needs. Said one member of the team involved in the Jacksons business, this “…shows that clients see the value in smart strategy and creativity, no matter how it comes together.”
Congratulations to The Agency Creative Network on a hard-earned win.
Technorati tags: jacksons food stores, the agency creative network, stoltz marketing group, oliver russell, clm, wrc advertising, jane perlaky
Davies Rourke in Boise recently announced two new client wins:
AREVA Inc, which is “an international company that specializes in technological solutions for carbon dioxide-free power generation and electricity transmission. The company’s U.S. headquarters is in Bethesda, Maryland.”
For AREVA, Davies Rourke will produce marketing collateral materials for AREVA’s multi-billion dollar Eagle Rock uranium enrichment facility planned for construction in Bonneville County, Idaho.
Additionally, Davies Rourke has been selected by Port of Subs “to provide strategic marketing and media placement services for franchisee- and company-owned restaurants in southwestern Idaho.”
Congratulations to the folks at Davies Rourke on the new client wins.
Technorati tags: davies rourke, areva, port of subs
And ice cream. And yogurt. And cheese. And on and on and on.
Yes, it’s official. The United Dairymen of Idaho have selected Drake Cooper as their new agency partner.
After working with the same agency for the better part of the past 30 years, the United Dairymen of Idaho opened up the RFP to what seemed like the entire known advertising universe earlier this year. The list was then whittled down to four finalists, and Drake Cooper came out on top.
From the story in the Ag Weekly (yes, the Ag Weekly gets credit for being first with this story):
“We are excited to work with the Drake Cooper team to educate consumers about the benefits of dairy in a healthy diet,” said Deana Sessions, administrator for United Dairymen of Idaho, which manages the local dairy producer checkoff program.
“We wanted to partner with an agency that could bring fresh ideas to help make the change from being a production-driven industry to a more consumer-driven industry. We believe Drake Cooper can help us achieve that objective.”
Congratulations to the folks over at Drake Cooper, and to all who competed in the RFP process. While taken slightly out of context, this quote from Alicia Ritter on the PR Musings Weblog just seems appropriate:
I say to us all: Come out into the open. Show your wares. Compete hard. Congratulate the victor. Then, go home, beef up your strengths, and come out swinging like hell the next time. This is the attitude necessary to build a professional communications industry of which we can all be proud.
Technorati tags: united dairymen of idaho, drake cooper, alicia ritter, pr musings weblog