Street level views of marketing & advertising in Idaho
North by Northwest in Boise has added Chuck Hurst to their Boise team as an Associate Producer.
Formerly the owner of C. Hurst Digital Media, he has worked on such large-scale television projects as NBC’s “Baby Borrowers” and the Travel Channel’s “Man Vs. Food” as well as the independent feature “Three of a Kind.”
Hurst graduated from the University of Idaho in 2005 and has since been working on North By Northwest projects on a freelance basis.
Congratulations Chuck.
Radio:
Silver Rockie – Stoltz Marketing Group
Think Pink Inc., “Concert for the Cure”
Concept: David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell
Copy: David Cook
Producer: Journal Broadcast Group, PlumVoice Productions
Newspaper:
Silver Rockie – United Way of Treasure Valley
United Way Treasure Valley, 2008 Newspaper Campaign
Concept: David Cook, Doug Gneiting, Kristy Weyrich
Copy: David Cook
Art Director: Doug Gneiting
Photographer: Todd Meier
Interactive:
Silver Rockie – Oliver Russell
I Believe in Sasquatch Website
Concept: Jesse Huffman
Copy: Kelli Fulton, Russ Stoddard
Art Director: Russ Stoddard
Production: Curious Media
Illustrator: Jesse Huffman
Poster:
Silver Rockie – Drake Cooper
Bam Jam, Bam Jam Poster
Concept: Dennis Budell, Joe Quatrone
Copy: Sean D. Young
Art Director: Dennis Budell, Cale Cathey
Photographer: Todd Meier
Production: Cale Cathey
Producer: TableRock Printing
Direct Marketing / Speciality Items:
Silver Rockie – Oliver Russell
Boise Bike Brigade, Boise Bike Brigade Wearables
Concept: Jesse Huffman, Bethany Walter
Art Director: Russ Stoddard
Production: Tony Tino
Illustrator: Jesse Huffman
Separator: Bethany Walter
Casting: Riverside Screen Printing
Campaign Single Media:
Silver Rockie – Boise Community Radio
Boise Community Radio, Radio Boise Event Posters
Concept: Jason Sievers
Copy: Jason Sievers
Art Director: Jason Sievers
Production: Jason Sievers
Illustrator: Jason Sievers
Producer: Boise Radio
Campaign Mixed Media:
Silver Rockie– Stoltz Marketing Group
Think Pink, Inc., “Think Pink, Inc. Campaign”
Concept: David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell, Michelle Caster
Copy: David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell, Michelle Caster, Katie Shamburg
Art Director: Kate Holgate, Crissie McDowell
Photography: David Cook, Kate Holgate, Jen Henriksen, Steve Smith
Illustrator: Kate Holgate, Crissie McDowell
Producer: NW Printing, Journal Broadcast Group, PlumVoice Productions
Audio Visual:
Citation: Music – North by Northwest Productions
Boise Convention & Visitors Bureau, Boise is…
Concept: Steve Simkins
Art Director: Steve Simkins
Photographer: Steve Simkins, Jeff Noble
Production: John Nance
Interative:
Gold Rockie – Oliver Russell
Boise Bike Brigade, Boise Bike Brigade Website
Concept: Jesse Huffman
Copy: Russ Stoddard
Art Director: Russ Stoddard
Production: Jesse Huffman
Illustrator: Jesse Huffman
Marketing Media Group’s Legacy of Leading campaign for the University of Idaho was recognized recently by the Council for Advancement and Support of Education. The agency, along with the University, received two Gold Medal CASE Awards at this year’s CASE District VIII Conference, held February 18 – 20 in Seattle.
Specifically, MMG and U of I were honored in the Video and Multimedia category (Advertising Spots and Public Service Announcements) for their 60-second television spot titled, “I am more than the University of Idaho,” and also in the Web Site category (Web Site Special Feature) for the university’s innovative degree finder.
North by Northwest handled production of the television, and c308 Marketing developed the website.
The 60-second spot was primarily used at recruiting and alumni events and was part of a television campaign that featured three other 30-second commercials that ran in the Boise and Spokane markets. The Degree Finder Web Site is an addition to the university’s revamped Web Site and features a user-friendly method of matching prospective students’ interests with multiple degree options.
Congratulations to MMG, University of Idaho, and everyone else involved in this campaign. If you’d like to learn more about how it all came to be, MMG also has a Case Study of the entire process available on their website.
Technorati tags: marketing media group, mmg, university of idaho, uofi, council for advancement and support of education, case awards, north by northwest, c308 marketing
For the past several months, a group of folks from several different agencies and the local creative industry in the Treasure Valley have been working to make the United Way of Treasure Valley’s latest campaign a success.
The end result: an integrated campaign that features a four-minute video, three television spots, newspaper ads, a microsite (HelpTheMostPeople.com), radio, online ads, collateral materials and more. This effort will benefit the United Way Community Campaign, which, in turn, allows the United Way to help over 30 local charities with funding each year, such as Big Brothers Big Sisters, The Idaho Foodbank, Girl Scouts, and more.
This work was done entirely on a pro-bono basis, and those involved sacrificed a great deal of time — often their personal time, before or after business hours — to make it happen. At the very least, they deserve some recognition for their efforts. In no particular order, the group involved includes:
David Cook, Stoltz Marketing Group
Paul Carew, Carew Co.
Dave Sloyer, Wirestone
Kristy Weyrich, W Design
Doug Gneiting, Stoltz Marketing Group
Lorena Davis & Crew, North by Northwest
Todd Meier Photography
Robbin Gibson, Drake Cooper
Snake River Technology
The campaign is also benefiting from media donations from The Idaho Statesman, Journal Broadcast Group, and companies such as Citi, who donated funds toward the media buy.
David Cook provides even more detail about this project on the Stoltz Marketing Group website, if you’d like to read about it further.
At the end of the day, however, the goal is to drive as many donations to the United Way as possible. If you can donate, please do. If you’d like to learn more about the how’s and why’s of the United Way, take a look here.
UPDATE:
Here are PDFs of the print ads –
Print #1 – Time and Money
Print #2 – $10 a Week
Print #3 – $19 a Week
Technorati tags: united way of treasure valley, big brothers big sisters, idaho foodbank, girl scouts, stoltz marketing group, carew co, wirestone, w design, north by northwest, todd meier photography, drake cooper, snake river technology, idaho statesman, journal broadcast group, citi, david cook, paul carew, dave sloyer, kristy weyrich, doug gneiting, lorena davis, todd meier, robbin gibson