Category: observations

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Always nice to see client success

And in this case, a tip of the hat goes to the folks over at Stoltz Marketing Group.

Peter O’Neill, Chairman of O’Neill Enterprises, will be receiving the 2007 Real Estate Award from the Idaho Chapter of the March of Dimes, “in honor of his involvement in the real estate industry and community.” The award will be presented at a breakfast on December 4th. Additional details about the event can be found on the Idaho Business Review’s website.

O’Neill Enterprises has been around since 1979, and Stoltz Marketing Group has done work on their behalf for many years.

Now, those of you who attended the most recent BAF luncheon will remember Pat Doody’s comments that no agency deserves more than 50% of the credit for a client’s success, or more than 50% of the blame for a client’s failure. The same principal applies here, however I think everyone who has worked for Stoltz over the years on assorted O’Neill-related projects deserves a pat on the back.

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A spin around the state

I took a spin through various agency websites recently, to see what’s new (if anything). Here are a few highlights:

Advantage Advertising: When I last checked in on them – way back in July, there site had been in a state of “under construction” for some time. Well, that’s no longer the case. Instead, it’s “Coming Soon…” How long has it been that way? Good question.

Blue541: At a glance, it looks like things have pretty much been the same since the last time I wandered through. Too long ago…

Creative Soapbox: Something is up with these guys. I’m just not sure what. Their site is in a “coming soon” state as well, but they’ve showcased a bunch of the work they’ve done for their clients.

Steele & Associates: I know that the folks over in Pocatello consistently do outstanding work. If only they’d share a bit of it with updates on their website.

Who me? Snarky? Well, maybe a bit.

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David Armano’s Incomplete Manifesto

Here’s something that might provoke a few thoughts…

I came across David Armano’s Incomplete Manifesto recently, and it struck a chord. If you haven’t heard of David, you owe it to yourself to check out his blog, Logic + Emotion. David is the VP of Experience Design with Critical Mass, and is incredibly active in the social media space. He originally wrote this back in June of 2006, and updated it in October 2006.

Here are a few excerpts from his manifesto:

Ask.
Ask questions. Lots of them. Ask the silly ones. The ones that no one else wants to ask. Ask about the bigger idea. Ask about the details. Ask why—but also ask yourself why you are asking the questions.

Be Someone’s Hero.
Everybody needs a hero. We just don’t want to admit it. Find someone who needs a hero. Not your boss—but the person looking for guidance—a word of encouragement or inspiration. Be that hero even if your own heroes don’t exist for you.

Tear Down The Wall.
Corporations thrive by having distinct departments and teams. Collaboration is encouraged—but authentic collaboration rarely happens. Why? Because it’s messy business. People are born with egos. Egos need to be un-learned. Replace your natural born ego with intense curiosity. Do this and you’ll be able to break down barriers, and do great things. When Harley-Davidson wanted to design their first high-performance motorcycle (the V-Rod), they went to Porsche for help. That’s checking ego at the door.

I would encourage all of you to read David’s entire manifesto over at Logic + Emotion. Is it going to change your world? No, probably not. But if it causes you to look at things just a little differently next time, then well done.

And to David, I have to say – outstanding work, as always.

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Where do you draw the line?

At what point to you make the distinction between an individual doing work for a client, and an agency as it’s own entity doing work for a client?

Is it when the business becomes its own legal entity? If so, there’s a whole helluva lot more links that I need to add to the list.

Is it when the business becomes a brand, and that brand takes on a life of its own? If that’s the case, who gets to decide? Me? I think not. My opinions are just that. Opinions.

So, I throw the question out there to you, dear readers…where do you draw the line?

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Moxie Java – Life is Good

So I’ve seen the new Moxie Java billboards around Boise lately, and I’m just not quite sure what to think of them.

I’m wondering what the folks over at Life is good think of it?

Thoughts? Opinions?

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