PRSA Idaho Event: Pitching in the New Media Landscape

PRSA Idaho is hosting Batter Up: Pitching in the New Media Landscape, featuring nationally-recognized media pitching coach Michael Smart on Thursday, September 20th.

This half-day event will cover topics such as:

  •  How to take advantage of the upheaval in the media industry.
  • The anatomy of perfect phone and email pitches.
  • Foolproof ways to determine the correct journalists and bloggers to approach.
  • What to say or write to grab attention every time.
  • How pitching bloggers is similar to and different from pitching to other media.
  • A specific pattern for knowing exactly when to follow up with your media contacts, and when not to.
  • What most annoys journalist and bloggers, and how to avoid it!

This event will be held in the Jordan (A) Ballroom in the Student Union Building at Boise State University. It begins with breakfast at 8:30 a.m. and sessions start promptly at 9:00.

Costs are:

  • $45 for PRSA members who register online
  • $60 for nonmembers and at the door
  • $35 for students with a valid student ID

Online registration is available – and encouraged – through PRSA Idaho’s website. More details about the event and the guest speaker are available there as well.

PRSA Event: Annual Meeting & Social

The Idaho chapter of the Public Relations Society of America is holding their annual meeting and social event this Thursday, December 1st, from 5:00 p.m. – 7:00 p.m. at Cafe Ole in downtown Boise.

From the event’s description:

Join us to meet and greet the Idaho chapter of Public Relations Society of America’s new officers and network (& socialize 🙂 Dec. 1 at Café Ole in Downtown Boise in the 8th Street Market Place from 5 – 7 p.m.

Munch on a taco from the Taco Bar, sip a mango margarita and power network with your communication colleagues. The chapter’s annual meeting will be conducted with elections of our new officers for 2012.

Cost is $15 for members online and $20 for guests, or $20 (cash or check) for all at the door. Price includes Taco Bar and one drink.

More details are available here.

PRSA Idaho Event: Social Media Marketing and Integrated Campaign Planning

UPDATE: The event location is now confirmed (see below), and we got word this morning that this is now SOLD OUT.

Among other things, the transition from summer to fall means that it’s once again time for the local professional organizations to ramp up their events and activities.

Case in point:

PRSA Idaho is holding their first fall meeting on Tuesday, October 6th from 11:45 – 1:15: Social Media Marketing and Integrated Campaign Planning.

During this discussion-based program, we will address varying degrees of roles for social media in an integrated PR/communications campaign. Topics to be explored include:

  • Social media strategy—How to keep it consistent with the umbrella strategy
  • How to use social media to achieve campaign goals
  • Traditional vs. 2.0—when is one methodology more effective than the other?
  • When is too much too much?
  • Social media measurement—Tools and tips

Also included will be a review of the “What’s the Real Cost” campaign from Regence, the “Stay on Trails” campaign from Idaho Forest Service, BLM and Idaho Parks & Recreation, and the “Cruising the Loop” family trip from Idaho Department of Tourism.

Details are as follows:

Date:  Tuesday, October 6th
Time:  11:45am – 1:15pm
Cost (including lunch):
– Members: $8
– Non-Members: $10
– Students: $6
LocationTBD, depending on the number of responses The WaterCooler, 1401 W. Idaho St, Boise.

If you’re interested in attending, be sure to RSVP to Robbie Johnson by phone at 208-387-6228, or by email.

Upcoming PRSA Event: PR/Communications Experience and Education

The PRSA Idaho Chapter has an event coming up on Wednesday, April 22ndPR/Communications Experience and Education — How to Lead in a PR, PIO or Communications Role Without Them.  From the PRSA Idaho website:

Several PR practitioners, communicators and PIOs have landed in their jobs without previous public relations experience or formal training. If you are one of them and would like to get tips on how to become more confident and effective as a PR practitioner or PIO, this will prove to be a valuable meeting for you. During this session, we will hear from a number of communications professionals who can address this topic. Then, we’ll open it up for discussion.

Speakers include:

  • Beth Toal, Public Relations Manager, St. Luke’s Health Care Syste
  • John Foster, Senior Advisor and Director of Communicationsfor Congressman Walt Minnick
  • Chris Smith, Internal Communications and Corporate Affairs, Micron
  • Mary Frances Casper, Professor of Public Relations, BSU

Details about the event are as follows:

Date:  Wednesday, April 22nd
Time:  11:45 am – 1:00 pm
LocationRegence BlueShield of Idaho, Conference Room A (2nd Floor). 1211 W. Myrtle St, Boise ID
Cost (includes lunch):
 – Members: $8
 – Non-Members $10

RSVPs should be sent via email to Robbie Johnson, or by telephone to 208-387-6228.  RSVP deadline is Wednesday, April 15th.

Upcoming PRSA Event – Effective News Pitching Practices


The Idaho Chapter of PRSA is focusing their programs during the early parts of 2009 on collaboration and information sharing, especially in terms of creating more dialogue among its members, and tapping into local resources.

Their upcoming event on February 11th reflects that focus. From the event’s description:

Bring your sense of humor and war stories to this meeting where we’ll share pitching methods and techniques, successes and failures. During this session we will:

  • Learn how to develop finesse in:
    • Phone pitching
    • Email pitching
    • Micro/speed pitching
    • Approach (by target)
  • Practice live pitching
  • Share our lists of top 5 things to avoid when pitching
  • Bring examples of effective pitches and pitch results

Details are as follows:

Date: Wednesday, February 11th
Time: 11:45 am – 1:00 pm
Location: The WaterCooler, 14th & Idaho, Boise
– Members: $8
– Non-Members: $10
– Cost includes lunch

RSVPs should be sent to Robbie Johnson via email or telephone at 208.387.6228 by Monday, February 9th.

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