UPDATE: The event location is now confirmed (see below), and we got word this morning that this is now SOLD OUT.
Among other things, the transition from summer to fall means that it’s once again time for the local professional organizations to ramp up their events and activities.
Case in point:
PRSA Idaho is holding their first fall meeting on Tuesday, October 6th from 11:45 – 1:15: Social Media Marketing and Integrated Campaign Planning.
During this discussion-based program, we will address varying degrees of roles for social media in an integrated PR/communications campaign. Topics to be explored include:
Social media strategy—How to keep it consistent with the umbrella strategy
- How to use social media to achieve campaign goals
- Traditional vs. 2.0—when is one methodology more effective than the other?
- When is too much too much?
- Social media measurement—Tools and tips
Also included will be a review of the “What’s the Real Cost” campaign from Regence, the “Stay on Trails” campaign from Idaho Forest Service, BLM and Idaho Parks & Recreation, and the “Cruising the Loop” family trip from Idaho Department of Tourism.
Details are as follows:
Date: Tuesday, October 6th
Time: 11:45am – 1:15pm
Cost (including lunch):
– Members: $8
– Non-Members: $10
– Students: $6
Location: TBD, depending on the number of responses The WaterCooler, 1401 W. Idaho St, Boise.
If you’re interested in attending, be sure to RSVP to Robbie Johnson by phone at 208-387-6228, or by email.
One Reply to “PRSA Idaho Event: Social Media Marketing and Integrated Campaign Planning”
I think the real issues are:
• How to convince clients they need their agency to run social media for them. “Everyone can log on to Facebook, Twitter and YouTube. Why should I pay you to do it?”
• How to bill for social media efforts. Hourly? Performance-based? As part of a new media package?
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