PRSA Idaho Event: Pitching in the New Media Landscape

PRSA Idaho is hosting Batter Up: Pitching in the New Media Landscape, featuring nationally-recognized media pitching coach Michael Smart on Thursday, September 20th.

This half-day event will cover topics such as:

  •  How to take advantage of the upheaval in the media industry.
  • The anatomy of perfect phone and email pitches.
  • Foolproof ways to determine the correct journalists and bloggers to approach.
  • What to say or write to grab attention every time.
  • How pitching bloggers is similar to and different from pitching to other media.
  • A specific pattern for knowing exactly when to follow up with your media contacts, and when not to.
  • What most annoys journalist and bloggers, and how to avoid it!

This event will be held in the Jordan (A) Ballroom in the Student Union Building at Boise State University. It begins with breakfast at 8:30 a.m. and sessions start promptly at 9:00.

Costs are:

  • $45 for PRSA members who register online
  • $60 for nonmembers and at the door
  • $35 for students with a valid student ID

Online registration is available – and encouraged – through PRSA Idaho’s website. More details about the event and the guest speaker are available there as well.

PRSA Event: Annual Meeting & Social

The Idaho chapter of the Public Relations Society of America is holding their annual meeting and social event this Thursday, December 1st, from 5:00 p.m. – 7:00 p.m. at Cafe Ole in downtown Boise.

From the event’s description:

Join us to meet and greet the Idaho chapter of Public Relations Society of America’s new officers and network (& socialize 🙂 Dec. 1 at Café Ole in Downtown Boise in the 8th Street Market Place from 5 – 7 p.m.

Munch on a taco from the Taco Bar, sip a mango margarita and power network with your communication colleagues. The chapter’s annual meeting will be conducted with elections of our new officers for 2012.

Cost is $15 for members online and $20 for guests, or $20 (cash or check) for all at the door. Price includes Taco Bar and one drink.

More details are available here.

PRSA Event: The Business Case for Public Relations

The Public Relations Society of America Idaho Chapter’s next event, The Business Case for Public Relations, is scheduled for Thursday, May 6th at Beside Bardney.  From the event description:

Join the Public Relations Society of America (PRSA) Idaho Chapter and Michael Cherenson, 2009 National PRSA chair and CEO, for a discussion on: The Business Case for Public Relations.

Michael Cherenson has been at the helm of a national movement to better inform of public relations’ roles and strategic value. He will be in Boise to teach communications professionals how to best present a business case for public relations to the company and/or clients they represent. Cherenson will focus on useful tools and tactics to create better understanding of the practice, application and value of PR.

Date: Thursday, May 6, 11:30 a.m. – 1:00 p.m.
Location: Beside Bardenay, 612 Grove St., Boise, ID
Cost: $15 for members and guests / $8 for students (includes lunch)
Payable by cash or check
RSVP:  RSVP to or by phone to PRSA president Sydney Sallabanks at (208) 388-0766

New Hires at Stoltz Marketing Group

Stoltz Marketing Group has added to their staff with two new hires:

First, Sydney Sallabanks has joined the agency as Public Relations Director to lead the agency’s strategic communications and public relations practice. with two decades of public relations experience, Sydney has particular expertise in media relations, crisis mitigation, public affairs, strategic communications, campaigns and signature events.

Prior to joining Stoltz Marketing Group, she was most recently was principal at Gallatin Public Affairs, where she was responsible for developing and implementing strategic communications plans and managing media relations for a diverse group of clients including the University of Idaho, Friedman Memorial Airport and Idaho Public Television. Before Gallatin, she was director of communications at University of Idaho, Boise where she served as regional press secretary to the university president and managed internal and external communications.   She is president of the Idaho delegation of the Public Relations Society of America and a board member and lobbyist of the Idaho Press Club.  She is a longstanding volunteer with local charitable organizations including Junior League Boise and Big Brother/Big Sister. A graduate of Leadership Boise, Sydney has also been honored as “Woman of the Year” by the Idaho Business Review and recognized as one of Boise’s “Accomplished Under 40.” She is a graduate of the University of Oregon’s School of Journalism.

The second new hire or note is, well…me.

No, this is not some belated April Fool’s Day joke.

I’ve joined Stoltz Marketing Group as Interactive Services Manager.  I’ll be working with a variety of key accounts, and will be involved with a number of client and agency initiatives in the online space.  Long-time readers of the Idaho Ad Agencies blog are familiar with my past experience and history, so I’ll spare you the details here.

But fear not, dear readers — the Idaho Ad Agencies blog will continue much as it has in the past.  Like the industry, it has evolved over time, and will continue to do so into the future.

PRSA Idaho Event: Social Media Marketing and Integrated Campaign Planning

UPDATE: The event location is now confirmed (see below), and we got word this morning that this is now SOLD OUT.

Among other things, the transition from summer to fall means that it’s once again time for the local professional organizations to ramp up their events and activities.

Case in point:

PRSA Idaho is holding their first fall meeting on Tuesday, October 6th from 11:45 – 1:15: Social Media Marketing and Integrated Campaign Planning.

During this discussion-based program, we will address varying degrees of roles for social media in an integrated PR/communications campaign. Topics to be explored include:

  • Social media strategy—How to keep it consistent with the umbrella strategy
  • How to use social media to achieve campaign goals
  • Traditional vs. 2.0—when is one methodology more effective than the other?
  • When is too much too much?
  • Social media measurement—Tools and tips

Also included will be a review of the “What’s the Real Cost” campaign from Regence, the “Stay on Trails” campaign from Idaho Forest Service, BLM and Idaho Parks & Recreation, and the “Cruising the Loop” family trip from Idaho Department of Tourism.

Details are as follows:

Date:  Tuesday, October 6th
Time:  11:45am – 1:15pm
Cost (including lunch):
– Members: $8
– Non-Members: $10
– Students: $6
LocationTBD, depending on the number of responses The WaterCooler, 1401 W. Idaho St, Boise.

If you’re interested in attending, be sure to RSVP to Robbie Johnson by phone at 208-387-6228, or by email.