Over at The Toad Stool, our friend Alan Wolk offers up an insightful perspective on the convergence of broadcast television and the web, and the inevitable battle that is shaping up between the two.
The Next Big Battle: Media Buying
Even though no one really has all the answers right now, this piece will get you thinking. Take a few minutes and give it a read.
Maybe it’s the time of year. Perhaps it’s the amount of vacant office space available. Or it could be something entirely different. No matter how you look at it, there’s a whole lot of moving going on in the agency world lately.
Red Sky Public Relations: Red Sky recently (well, within the past six months or so) moved their office from the space on 9th Street to what used to be Balihoo’s space down in BoDo.
Mitchell + Palmer: The folks at Mitchell + Palmer have moved north just a bit, leaving their space on Hill Road for what we presume to be a larger location off of Bogus Basin Road, and judging by the number of new faces around their shop, the extra space was sorely needed.
c308 Marketing: c308 left the familiar halls of the Hoff Building and moved into a space at 14th & Idaho, across from the WaterCooler.
Stoltz Marketing Group: After more than a decade on Main Street, above two restaurants – first Zutto, now Flatbread Community Oven – Stoltz Marketing Group is moving to the Cornerstone Building at 9th and River. Not one to mess with a trend, they’ll still be above a restaurant. This time, however, it’ll be a few floors up from Cottonwood Grille.
DaviesMoore: The most recent shop (that we know of, at least) to throw their hat into the moving ring, DaviesMoore recently signed a lease for space in the 805 Idaho Building (also known as the Boise National Bank Building), according to the listings in the Idaho Business Review. If I had to venture a guess, I’d suspect they’ll be moving by the end of the summer.
Are there others that we’ve missed?
Glaring oversight on my part — Noot Group recently moved as well – from their space on Broadway to a new location in Bown Crossing. (Thanks for the reminder James).
Two separate articles in the past week have both pointed to some positive news from the media side of this business:
Radio Revenues Rebound in 2Q, Auto Ads Up – via MediaPost
TV ad sales looking solid for second half – via The Hollywood Reporter
Give the articles a read and decide for yourself. Are they right? Wrong? Are you seeing things out there these days that support these theories?