*tap* *tap* Is this thing on?

Hello out there.

Things have been pretty quiet around here as of late, and I know for many of you who stop by from time to time, your worlds have been turned upside down in ways you never could have anticipated. But life–and business–is still moving, albeit differently than it has in the past.

Putting the usual “I hope you’re well and staying safe” platitudes aside, I’d like to hear from you, and learn more about how you’ve been handling the chaos of the past few months.

If you’re willing to share your experiences, the ups and downs, or anything in between, drop me a line or leave a comment here.

The Rockies – an update

Much has been happening behind the scenes, and the Boise Advertising Federation sent out this update earlier today to the public at large about The Rockies.


2020 ROCKIES AWARD SHOW UPDATE
An Idaho Advertising Federation event, brought to you by The Boise Advertising Federation.

Thanks for being patient with us as we have carefully deliberated to determine the fate of the 2020 Rockies Award show due to COVID 19. The Rockies as an in-person event will not happen this year due to the sensitivity of social distancing while we work through this. It was a hard decision, but we will make it up to you with a big party the next time we get together.

The good news: Due to the size of our usual gathering and sensitivity in these times of COVID-19, we will instead present the Rockies Award Show as a livestream event. We still want to celebrate the creative spirit of our community by hosting a special livestream on May 16th. You guys worked too hard this past year for us to not do anything to acknowledge what you do best!

Stay tuned for details to watch the show on May 16th! See the winners, see the fun videos, have some drinks… all from the comfort of your living rooms and yoga pants. It’ll be free to watch and we also encourage you join us in donating to the Idaho Food Bank during the show. Watch it by yourself or in your groups no larger than 10, six feet apart. It will still be an amazing time.

Watch for updates and more details here: https://www.boiseadfed.org/rockies

Business as unusual

Life is anything but normal these days.

Nevertheless, business still happens. And must keep happening.

So here’s what I’m going to do.

I am going to keep sharing updates, information, and news as relevant and appropriate when time allows. I’ll answer questions as I can, either via email or Twitter.

And perhaps I’ll even set up an occasional virtual coffee or happy hour get together, if there’s an interest.

The ad industry — both nationally and in Idaho — has been beat up in the past by forces way outside of anyone’s control, but my hope is that everyone will be able to adapt and adjust as needed, and get through this together.

Stay safe, stay apart, and be well.

On a personal note

Forgive the personal nature of this one…

After more than a decade in and around the agency business, including a long tenure with Stoltz Marketing Group and a summer fling with Mitchell + Palmer, I decided it was time for a change, professionally. I’d had this nagging feeling in the back of my mind for a while, and it wasn’t going away: The agency business just wasn’t as much fun to me as it used to be. I know it’s not a new story, but that continuous drum beat of clients wanting more, faster, and for less can wear anyone down after a while.

And I was at that point.

So I’ve made a change.

Recently, I took a position with HP in Boise, on a small, newly-created marketing team. Being on the client side will certainly be different, but will be a nice change of pace, I think. After years worrying about clients’ businesses, budgets, timelines and everything in between, it’ll be interesting to be on the other side, and see where things go from here.

But enough about me. On to the really pressing question you have right now — what’s going to happen to this site? Well, for the foreseeable future, nothing will change. I’ll still continue to post – likely on the same infrequent schedule – as I have been for the last several years. One thing that may change, however, is the perspective. Since I’m no longer at one specific agency, I won’t have to worry about a perception of bias one way or another on the things that I do, or don’t, choose to write about.

Don’t get me wrong. I still enjoy this crazy business we call marketing, advertising, or whatever it’ll be known as down the road. That much will probably never change. But for me, it was time for something different. Does that mean I’ll get back into the agency game at some point? Possibly, if the right opportunity presents itself. I’ve got way too much industry and institutional knowledge to completely give up on it.

For now though, the scenery has changed, and it’s on to the next great adventure.