Why I Don’t Write About Layoffs Anymore

For the past several months, you may have noticed that news of layoffs has been absent from the Idaho Ad Agencies blog.  And it’s not an accident.

Several months ago, I made a conscious decision to stop writing about “layoffs, downsizing, staff reductions” or whatever other name you want to call it.  Why?  A few different reasons.

There’s enough layoff news going around already.  For the past year (and more), news of layoffs has been everywhere.  Name the medium, name the industry — it was there.  And that sort of news gets old.  Quick.

It puts a spotlight on those who have been affected, whether they’re ready for it or not.

And, quite frankly, it’s draining.  In many cases, these are friends and colleagues, and it’s hard not to let it get to you.

So there you have it.  If you’re looking for the latest layoff news, I’m afraid to say this isn’t the place you’re going to find it.

How’s the Adventure Going?

As you may remember, earlier this year Drake Cooper and North by Northwest were casting a family from the Pacific Northwest for Adventures in Living — an online reality series to be developed for the Idaho Travel Council

As it turns out, they found their family, and are just past halfway through the vacation/filming.

Among the areas that they’ve either visited or are scheduled to visit:  Boise, Banks, the greater Island Park area, Sun Valley, Ketchum, Stanley, McCall, Hells Canyon, Lewiston, Coeur d’Alene, Wallace and Athol (Silverwood).

The full campaign is scheduled to launch in Spring 2010, complete with “Dedicated campaign website, complete with downloadable webisodes, podcasts, online maps and itineraries, e-coupons from statewide participants and communities and more.”  They’ve had some good press of the production, including coverage by the Associated Press, NPR, Idaho Mountain ExpressIdaho Business Review and more.

If you’d like to follow along with the rest of the trip, take a look at the Adventures in Living updates on Twitter

It’ll be interesting to keep an eye on the rest of this as it unfolds, and the full campaign kicks off next spring.