On a personal note

Forgive the personal nature of this one…

After more than a decade in and around the agency business, including a long tenure with Stoltz Marketing Group and a summer fling with Mitchell + Palmer, I decided it was time for a change, professionally. I’d had this nagging feeling in the back of my mind for a while, and it wasn’t going away: The agency business just wasn’t as much fun to me as it used to be. I know it’s not a new story, but that continuous drum beat of clients wanting more, faster, and for less can wear anyone down after a while.

And I was at that point.

So I’ve made a change.

Recently, I took a position with HP in Boise, on a small, newly-created marketing team. Being on the client side will certainly be different, but will be a nice change of pace, I think. After years worrying about clients’ businesses, budgets, timelines and everything in between, it’ll be interesting to be on the other side, and see where things go from here.

But enough about me. On to the really pressing question you have right now — what’s going to happen to this site? Well, for the foreseeable future, nothing will change. I’ll still continue to post – likely on the same infrequent schedule – as I have been for the last several years. One thing that may change, however, is the perspective. Since I’m no longer at one specific agency, I won’t have to worry about a perception of bias one way or another on the things that I do, or don’t, choose to write about.

Don’t get me wrong. I still enjoy this crazy business we call marketing, advertising, or whatever it’ll be known as down the road. That much will probably never change. But for me, it was time for something different. Does that mean I’ll get back into the agency game at some point? Possibly, if the right opportunity presents itself. I’ve got way too much industry and institutional knowledge to completely give up on it.

For now though, the scenery has changed, and it’s on to the next great adventure.

3 Replies to “On a personal note”

  1. Thank you so much for all that you do. I am excited for you. I just made a switch myself as I resigned from my advertising (primarily digital) role with the Idaho Statesman and while I still do freelance proofreading and copyediting for agencies and others–I have flipped time and attention to what I have been doing on the side for quite some time. I am now Recruiting Director for a national recruiting firm and love it. While most of the roles are outside of Idaho–finding local hiring companies/client who need great new employees will be a big focus. Congratulations on making a leap. I’m sure you will excel at anything you do. Perhaps we can “do lunch” sometime soon?

  2. Way to go Brian and good luck to you on your quest in this new path! I can identify with the recent change to the client side. It’s a fish out of water feeling for a while but you’ll get settled in and be an asset to them. Congrats and keep in touch!

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