Business as unusual

Life is anything but normal these days.

Nevertheless, business still happens. And must keep happening.

So here’s what I’m going to do.

I am going to keep sharing updates, information, and news as relevant and appropriate when time allows. I’ll answer questions as I can, either via email or Twitter.

And perhaps I’ll even set up an occasional virtual coffee or happy hour get together, if there’s an interest.

The ad industry — both nationally and in Idaho — has been beat up in the past by forces way outside of anyone’s control, but my hope is that everyone will be able to adapt and adjust as needed, and get through this together.

Stay safe, stay apart, and be well.

To those in advertising

Last summer, Muse by Clio launched, with Tim Nudd at the helm as editor in chief. For those with long memories, you may also recognize Tim’s name from his years with Adweek.

One of their early guest essays also proved to be among the most popular of the year. For those who haven’t read it, I encourage you to take a few minutes to do so:

To Those in Advertising: Yes, We Are Curing Cancer Here

Why what we do matters

And after you’re done, be sure to sign up for the Museletter, their daily email. It’s a good read each weekday morning.