Category: worth mentioning

Posted on

Agency competency test

I’ve been a fan of Bart Cleveland’s contributions to the Ad Age Small Agency Diary for several years now, and his most recent article is no exception:

Give Your Agency This Simple Competency Test

Bart serves up four questions to help you evaluate where you are. As he mentions toward the end of the article, “Whether you own an agency or just work for one, you should be asking yourself these questions and planning your course accordingly.”

It’s a short article, but lots of good ideas to chew on.

Technorati tags: , ,

Posted on

Finding Inspiration in Letters

Russ Stoddard, Founder and President of Oliver Russell, is at it again.

Last year, it was all about the letter V. This time around, Russ shares his thoughts as they relate to the letter P.

I came across a guest article yesterday morning, written by Russ, for Talent Zoo, wherein he shares his thoughts on people, power and purpose (just to name a few), in the agency world, and marketplace in general.

The article is currently at the top of the Featured Articles section on Talent Zoo’s website, and a link to the full article can be found here.

Well done Russ. Well done.

Technorati tags: ,

Posted on

The Brick Group – the update

There seems to be a trend here…

An anonymous comment on an old post alerted me to the fact that the Brick Group has recently updated their website as well. Nice to see some real content on the site, rather than just a single page.

Technorati tags:

Posted on

What’s happening outside of the Treasure Valley

Admittedly, too much of what I write about is focused on Boise and the Treasure Valley. It’s where I live, it’s where I work, so it just happens. I am curious, however, if anyone is willing to share information on what’s happening outside of this area.

Northern Idaho? Eastern Idaho? Sun Valley? Anyone?

Case in point — Advantage Advertising. Their website has been “under construction” for longer than I can remember. Anything new up there?

Feel free to send me any updates. As always, you’re welcome to do so in either a credited role or anonymously.

Technorati tags: ,

Posted on

The bus has been moved

It’s the feel good story of the month in the Treasure Valley. Media outlets have been covering the Extreme Makeover: Home Edition events out in Middleton for the past week. It’s a touching story, and a deserving family, no doubt.

My hat goes off to the folks over at es/drake for an outstanding job on the PR for the whole event, as well as a series of well-coordinated updates via the web.

An interesting side note (in my mind, at least) is the fact that CBH Homes appears to have returned to es/drake, after stints with a couple of other agencies over the past few years. I have a great deal of respect for everyone over at es/drake, and I think this serves as testament to the fact that if you do good work, you will see the results in one form or another.

Technorati tags: , ,