The Brick Group – the update

There seems to be a trend here…

An anonymous comment on an old post alerted me to the fact that the Brick Group has recently updated their website as well. Nice to see some real content on the site, rather than just a single page.

Technorati tags:

What’s happening outside of the Treasure Valley

Admittedly, too much of what I write about is focused on Boise and the Treasure Valley. It’s where I live, it’s where I work, so it just happens. I am curious, however, if anyone is willing to share information on what’s happening outside of this area.

Northern Idaho? Eastern Idaho? Sun Valley? Anyone?

Case in point — Advantage Advertising. Their website has been “under construction” for longer than I can remember. Anything new up there?

Feel free to send me any updates. As always, you’re welcome to do so in either a credited role or anonymously.

Technorati tags: ,

The bus has been moved

It’s the feel good story of the month in the Treasure Valley. Media outlets have been covering the Extreme Makeover: Home Edition events out in Middleton for the past week. It’s a touching story, and a deserving family, no doubt.

My hat goes off to the folks over at es/drake for an outstanding job on the PR for the whole event, as well as a series of well-coordinated updates via the web.

An interesting side note (in my mind, at least) is the fact that CBH Homes appears to have returned to es/drake, after stints with a couple of other agencies over the past few years. I have a great deal of respect for everyone over at es/drake, and I think this serves as testament to the fact that if you do good work, you will see the results in one form or another.

Technorati tags: , ,

Balihoo Beta Invitation

Recently I received some information from Shane over at Balihoo. He has extended an invitation to the readers of the Idaho Ad Agencies blog to join the Balihoo Beta. Details are as follows:

Balihoo, a search engine for advertising opportunities, has launched an invite-only Beta Program with ad agencies and media buying organizations that represent over $30 billion in annual media spend. Participants in the Beta Program have the opportunity to get an early look at the solution and help mold its future direction with their feedback

Balihoo would like to extend a special invitation into the Beta Program to the readers of the Idaho Ad Agencies blog, limited to the first 10 responses. With such an excellent resource of dynamic companies in our own backyard, we hope to gather more direct response from local participants. It’s a great opportunity for an agency of any size to establish a competitive advantage by getting involved with this breakthrough solution in the early stages, quickly becoming experts.

The Beta Program is an invite-only program with usernames and passwords being sent out to the participants directly from the Balihoo team. To sign-up for the Beta program and receive your login credentials contact please Devin McGlynn at The first ten responses we get at this email will receive “front-of-the-line” treatment directly into the Balihoo Beta Program.

Now I’m not trying to make this into too much of a Balihoo sales site, but the service looks interesting, so I thought it was worth passing along.

As always, comments and feedback are welcome.

Technorati tags:

Live Large, Give Large Campaign

For those of you that may have been hiding under a rock for the past few days, let me get you up to speed…

ABC‘s television show Extreme Makeover: Home Edition is here in Idaho this week. They are working on a home for the Stockdale family of Middleton. CBH Homes is building the new home for the family this week, and as part of the campaign to promote this project, they’ve been working with es/drake to develop the Live Large, Give Large campaign.

This campaign is promoting the fact that the show is here, that things are happening, and is also encouraging the readers to get involved through donations of goods, services, time, or monetary means. If you’d like to know more about what es/drake has done leading up to this point, take a look at their website. If you’d like to get updates on the project itself, take a look at CBH Homes’ website.

On a side note, I have to say that this has been a very effective PR campaign as well. This project has received a tremendous amount of (well deserved) press coverage over the past couple of days. I fully expect this coverage continues until the busses are moved on July 18th.

Technorati tags: , , , ,