The Idaho Business Review ran an article a few weeks ago on the changing focus that marketers/agencies are being faced with right now. First off, I say good for them for taking on the subject. No business wants to hear that the environment they’ve become accustom to is changing at a break-neck speed, as is the case in the marketing world today. Even here in Idaho.
Now I’ll be the first to admit that its good to be skeptical once in a while, but at the same time, being able to accept, if not embrace, change in this business will keep an agency at the top of their game. Oliver Russell gets it, I think. Es/drake is getting there too, from the sounds of it. But where is everyone else?
Here’s a PDF of the article.
(Courtesy of Oliver Russell)
Technorati tags: idaho business review, oliver russell, es drake
I know there’s no way that I’ve got every agency in Idaho listed. Please feel free to leave a comment and let me know who I’ve missed.
Technorati tags: idaho ad agencies, idaho marketing agencies
You’ll notice over on the right sidebar is a section titled Other Notable Sites. These sites are, in my opinion, worth taking the time to visit on a regular basis, regardless of what your role in this business may be.
Ad Age Small Agency Diary – this “is a blog devoted to the daily realities of life within America’s small advertising agencies. It’s a frank discussion of the highlights, lowlights, challenges and controversies faced by agency executives in the trenches.” A good amount of what is discussed on this blog applies directly to what agencies in Idaho are facing this very day.
AdPulp – AdPulp follows the ins and outs of the marketing world. With their own observation and commentary, its a worthwhile read.
Adrants – “Adrants provides marketing and advertising news with attitude in the form of a website and daily email newsletter.” There’s no shortage of the attitude from Steve Hall et. al., but its well written, and right to the point.
Beyond Madison Avenue – Written with an outsider’s view of “Madison Avenue” marketing, it echoes the thoughts and opinions that a lot of us seem to have about marketing these days.
Now there will undoubtedly be others, but this should get you off to a good start.
There’s a quite good campaign going on right now for Franklin Building Supply. Anyone know who did the work on it? Anyone willing to take credit for it?
I know that I drive by a countless number of billboards on a daily basis, and I can’t really say that I remember what any of them say. I’d be willing to bet, however, that if I saw something like this, it would probably catch my attention.
(courtesy of American Copywriter)
So I signed up to attend the Be Your Own Media conference that was mentioned in a previous post. Received the confirmation email, schedule, map, etc. Figured I was good to go, right?
Got out to the BSU campus in Nampa, parked, etc. and went into the building. Once I got in there, what did I find? Nothing. No sign, no directions, no note on the door. Wandered around the first floor, still nothing. Went up to the second floor. Nothing. The end result?
I got irritated and left.
Moral of the story — the concept was a good one, but the execution was absolutely horrible. In its most basic form, the purpose of this event was to get people into the seats to listen what someone had to say. But they forgot to point out where the seats were. I know that my reserved seat sits empty today, I wonder how many others are…
I’ve noticed a trend in the Rockies in recent years — one or two shops will, without fail, submit an obnoxious number of entries into every award category that they can (with the accompanying entry fee, of course), thereby effectively “buying” that category. Does anyone else have a problem with this?
I, for one, think that shows such as the Rockies should be a showcase of your best work, not a chance to show off all of your recent work. Save that for your portfolio on your agency’s website. If all of the work that you’ve done over the past year is just that damned good, then by all means, enter away. If not, however, and you enter it anyway, then I’d argue that the agency in question is actually bringing down the level/quality of work that is produced locally. When judges are flooded with 15 entries from one shop, and one or two from a second or third shop, simple math says that the shop with the highest number of entries is more likely to win — even if the one or two “others” may have been better work.
As I was driving home last night, I happened to catch a spot on the radio from Commerical Home Furnishings. It turns out that the entire spot was a recruitment piece for a sales/designer position with CHF…
On one hand, it was a great move on their part — the spot ran at roughly 5:45 in the evening, as a good percentage of the 8-to-5ers were on their way home. It hit on many of the emotions that many of those same people are no doubt feeling – unhappy/unsatisfied in their current job, feeling that they could/should be doing more with their career, etc. The spot encouraged peoplel to email – not mail, not call, email – their resume to Sue at CHF. Smart. Very smart.
On the other hand, however, hearing this on the air got me thinking… Has the cost of placing the traditional “help wanted” ad in the newspaper gotten so out of hand that it is now cheaper to create a help wanted commercial? Or, have those help wanted ads in the newspaper really become that ineffective? Food for thought.
If you work in or around an agency in Southwestern Idaho, you should make it a point to attend this conference, presented by BlueLine, Boise State University and others. In today’s agency environment, the “interactive business” can no longer be pushed aside, or passed off to the “interactive group” within your shop.
Everyone in and around the agency business should be at this conference, regardless of whether you’re on the creative side, account services, business development or operations. This is the direction that the business is heading. We all should have, at the very basic, a working knowledge of blogging, podcasting, and the next wave of “new media.”
Now, for those of you who do business/have a relationship with an agency in the area, if I were in your shoes I’d be on the phone asking my agency questions such as: Are they going to send someone to this conference? What is there take on blogging, podcasting, etc? Also, if you can make the time, go to the conference yourself — the more educated the client and the agency are, the more effective the message can be, regardless of how it is delivered.
Yes, its that time of year again — award season. True, the Oscars have come and gone, but around here there’s still time to get ready for the advertising industry’s local love-fest, er, awards show. And by that, of course, I’m referring to the Rockies.
While it pains me to even look at the Boise Advertising Federation’s website right now (can’t someone step up and offer to redesign the site? anyone?), you must RSVP if you plan on attending the awards show. And, in spite of the self-congratulatory pats on the back that will undoubtedly happen that night (my money is on at least one visit to the St. Lukes emergency room to cast a broken arm), you will have a chance to see some pretty good work that has been produced locally.
So mark the date on your calendar – April 8th, 2006. The show/spectacle starts at 5:30.