AAF Regional ADDY Awards

The American Advertising Federation District 11 ADDY Awards have been announced, and among the winners are several Idaho agencies, including:

Closed Loop – Silver ADDY: Collateral Material
Es/drake – Best of Show: Broadcast, Judge’s Choice Award, Gold and Silver ADDYs: Television
Hanna & Associates – Best of Show: Interactive, Gold ADDY: Interactive, Silver ADDYs: Self Promotion, Sales Promotion, Newspaper
Stoltz Marketing Group – Silver ADDY: Collateral Material, Television

While I’m sure I may have missed a few, you can take a look at the full list for yourself here.

Congratulations to all.

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More "help wanted" ads on the radio

Several weeks ago I made a post about hearing a “help wanted” ad on the radio. This morning it came to mind again, as I heard help wanted ads for both A-1 Plumbing and Zamzows during the 8:00 – 9:00 hour on different radio stations.

On one hand I still think that this is an effective way to reach potential candidates, and I have to raise the question again — have the help wanted ads in the newspaper really become that ineffective, or that expensive? Another thought occurred to me however… Maybe the sales people at the stations are just getting more creative at selling their air time…

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New Hires and Promotions

Looks like things are hopping over at Oliver Russell & Associates:

Rich Clark has been hired as an interactive art director. While it isn’t specifically mentioned, sources tell me that Rich is working out of Oliver Russell’s Portland office, rather than the Boise office.
Kelli Fulton has been promoted from copywriter to senior copywriter.
Arynn Oyler has been promoted from account coordinator to account executive.

Congratulations to all.

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New Website

Es/drake has finally launched their new website, after a few months of “coming soon” promises. I gave it a quick run-through this morning, and its got a good look-and-feel to it. There’s quite a bit of information on the site, which is always promising, although the navigation could use a little help (my own opinion, of course).

To the folks over at es/drake: Well done. You’ve set the bar high for yourselves, and your challenge will now be to meet those expectations on a regular basis. Remember, in today’s online world its all about the content. If its a sexy-looking flash-based site, but the news is six months old, you’d better believe I won’t be back any time soon.

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Still Waiting

Its now been four days since the Rockies Awards were handed out, but still nothing from the Boise Advertising Federation, or individual agencies, indicating who won what.

The fact is well documented — award-winning work produces better results for the client. So why not take a moment to pat yourself on the back for what you’ve accomplished (just don’t break your arm doing it). The recognition also becomes one more piece of the puzzle that is your ability to “sell” the agency to potential future clients.

Or was everything produced last year really that bad?

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Rockies Award Winners

So the Rockies were last Saturday, and I’m wondering who is going to be the first to mention either A)The overall winners or B)Individual awards won by agency.

Now the natural place to look first would be on the Boise Advertising Federation’s website, since they are the ones, after all, that host the event to begin with. Is there a list of winners? Nope. In fact, they are still asking visitors to RSVP for last Saturday’s event.

A quick trip around various agency websites reveals — nothing.

I have to assume that either no awards were handed out (not likely), or that suddenly everyone has gotten shy and doesn’t want to brag about their success (again, not likely). And the excuse of “we’re too busy doing client work to make changes to our website” just doesn’t hold a hell of a lot of water, in my opinion. Newsflash — you are your own client, and if you can’t make the time to do your own work, you run the risk of losing future (paying) client work because you were under evaluation, the appearance was that nothing interesting/worthwhile was coming out of your shop.

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