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Upcoming AIGA Event – Drink for Design

The next AIGA Idaho Drink for Design event is coming up on Thursday, April 23rd. From the group’s website:

All designers need to be hydrated to keep up with all that creative genius out there, whatever your choice of liquid may be, i.e., vitamin induced pump-you-up water, cola, beer, mixed drinks… Come and enjoy liquid refreshment together and refuel your creative juices*.
*please no spewing

Details are as follows:

Date: Thursday, April 23rd
Time: 6:00 pm
Location: The Modern Hotel, 1314 W. Grove St, Boise ID

For questions or more information, contact the AIGA Idaho folks.

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Idaho Business Review’s Idaho Women of the Year

Congratulations to the recipients of the 2009 Idaho Business Review’s Idaho Women of the Year honors.

As always, the 50 women selected are all incredibly talented in their own right. This year’s honorees include a couple of familiar names in the marketing world, such as:

Congratulations to both, and all of this year’s honorees.

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Oliver Russell Wins in Houston

Work from Oliver Russell was recognized recently at the Houston Advertising Federation’s ADDY Awards Show.

In total, five campaigns that Oliver Russell produced for Hewlett Packard’s Personal Systems Group were recognized, including:

  • Two Gold ADDY Awards
  • Two Silver ADDY Awards
  • One Citation of Excellence.

The agency has made photos of the work available on their website.

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Headline Roundup for March 26th

RAB: Ad Agencies Call for Informed Digital Sellers – via Mediaweek

Marketers, Agency Execs Not Optimistic about Short-Term Ad Spending – via MarketingVOX

Panel: Agency Execs Advocate Ad, Marketing Fusion – via MediaPost

Optimistic CMOs: Budgets, Jobs Stable; Need More Digital Focus – via MarketingVOX

Marketers Lag in Shift Online – via Adweek

Making More Than a Good Impression – via Adweek

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One Memorable Avocado

Nation’s Restaurant News recently recognized work produced by Stoltz Marketing Group for Simplot Food Group. The piece, a print ad for Simplot’s avocado products, was named the highest performing ad for 2008.

The magazine’s ADinsite™ study surveyed readers on twenty ads for recall, believability and both short- and long-term interest in the product advertised. The Simplot ad outperformed efforts by recognizable brands including Heinz, The Beef Council, Idaho Potato Commission, Butterball and Tyson.

Congratulations to everyone involved.