Street level views of marketing & advertising in Idaho
Young Are Most Receptive To Online Coupons – via MediaPost
TiVo: Viewers Don’t Skip Engaging Ads – via MediaPost
Product Labels: Missed Marketing Opportunity – via MediaPost
For One Ad Net, the Web Isn’t Enough – via Adweek
Study: TV, Mags Ads More Effective Than Online Ones – via Mediaweek
Packaged Goods Giant Yanks $20MM from TV, Invests in Online Video – via MarketingVOX
RSVPs for the 2009 Rockie Awards Show are due by Friday, April 3rd. The show is scheduled for Saturday, April 18th at the Knitting Factory Concert House.
Congratulations are in order for a couple of shops that are celebrating anniversaries today:
Congratulations to both.
Product Placement Goes Local – via Ad Age
Study Finds Americans Becoming Screen-Based Multi-Taskers, But TV Still Dominates – via MediaPost
Media X: Past Perfect – via MediaPost
Siloed: Clients Lag Agencies In Integrated Opportunities – via MediaPost
Newspapers Fail To Harness Readers’ Social Power – via MarketingVOX
Steve Hall, Publisher of AdRants and co-founder of MarketingVOX, together with the folks at Blurb, are looking for the best of what never saw the light of day: the Killed Ideas.
From the Killed Ideas website:
We want ideas that could have changed the face of advertising, elevated a client’s brand to new heights, or won a webby – but instead ended up on the cutting room floor. TV campaigns, microsites, print goodness, viral – you name it, we want it. Whether it’s traditional or cutting-edge, we’re looking to show the best ideas to an audience who appreciate a killer campaign when they see it.
They’ve been accepting submissions for just over a month, but have extended their deadline until Tuesday, April 7th.
So if you’ve done some outstanding work that just never made it out the door, submit it at Killed Ideas and see how it stacks up against the rest. And of course, you can also follow Killed Ideas on Twitter.