An anonymous job listing has been posted on the Boise Craigslist for an Account Manager with a “Strategic Branding / Advertising / Marketing firm.” Full details about the position can be found here.
Technorati tags: craigslist, account manager job
The devil is in the details
This seems to be a recurring theme, but the devil really is in the details. It’s what makes the difference between good work and great work. And too many times, there seems to be examples of what not to do.
This is another one of those.
While watching the NCAA Men’s Basketball Championship Game on Monday evening, I caught part of a spot for RC Willey at halftime. Pretty standard fare, overall, until the offer (paraphrased): Purchase any big screen TV, and we’ll deliver it in time for the big game. Again, I caught this spot at halftime of ‘the big game’.
Okay, let’s step back and take a look at this for a minute. Was it a good, compelling offer? Yes. Was it good media placement? Yes. But did they play well together in the sandbox at halftime? No.
Now I’d be willing to guess that this was one the tail end of a very effective media buy, and RC Willey probably had some brisk sales as a result. But given the size of the audience for the game, nationally as well as locally, wouldn’t it make sense to double check, and make sure that your creative is a good fit for the placement?
Am I being too critical? Probably. But put yourself in the viewer’s shoes. If you were to see that spot and hear that offer, would you be more or less likely to shop at that store? What would your reaction be?
Technorati tags: ncaa, ncaa mens basketball, rc willey
Job Opening – Graphic Designer
One of the aforementioned non-advertised job openings with Side Door Media is now, well, advertised.
Side Door Media in Boise has an opening for a Graphic Designer with 3 – 5 years of agency experience. Full details about the position can be found here.
(Courtesy of Craigslist)
Technorati tags: side door media, graphic designer job, craigslist
REMINDER: Rockies Awards Show
For those who may still be thinking about attending, the Idaho Advertising Federation’s Rockies Awards Show is this Saturday, April 12th.
Tables of 8 are completely sold out, but there are still a few spaces available – cocktail-seating style.
The Big Easy is a new venue this year, so it should be interesting to see how the show goes.
Technorati tags: idaho advertising federation, rockies awards show, the big easy
They Crossed the Line
Now I’m not usually one to jump into the middle of the shark tank that is local radio, but something needs to be said about this one…
KCIX/Mix 106 put together what can be described as a “creative” promotion with Nampa Kia to give away a black Kia Sportage. Okay, that’s all fine and good, but this promotion got taken entirely too far. Don at Idaho Radio News has a good commentary on the whole event. Give it a read and feel free to add your own comments.
Did the promotion generate attention and buzz for the radio station and the car dealership? Yes. But at what cost? Mix 106 and Kate McGwire’s brands will likely both suffer in the long run. Was the sales revenue from a promotional stunt worth the potential drop in audience and ratings? Time will tell.
Technorati tags: kcix, mix 106, nampa kia, idaho radio news, kate mcgwire