Idaho Ad Agencies

An article on Adweek’s website today once again underscores how the lines between traditional agencies and web-centric shops are blurring.

While the article focuses on the big-name national agencies, as Adweek is prone to do, the same principle applies even here at the local level. Traditional agencies are looking to beef-up their interactive abilities (es/drake, for example), while at the same time, interactive shops are looking to add talent with traditional agency experience (Blackfin Technology comes to mind).

Are there others? Sure there are. But one point that the Adweek articles misses is that this has been happening for years. Talent moves back and forth, and sometimes back again. The high-profile moves at these large, national agencies have simply served to shine a little more light on the situation (and I’m sure a little PR push helped move the story along).

Technorati tags: idaho ad agencies, adweek, es/drake, blackfin technology, marketing talent

Blueline Grassroots Marketing has an opening for an Account Manager. This person will “manage innovative marketing strategies focused on new media technologies and social networking.” The full job listing can be found here.
(Courtesy of Craigslist)

Technorati tags: idaho ad agencies, blueline grassroots marketing, marketing account manager job, craigslist

I received an email last night from Victor Obenauf at Platinum Advertising Group, who is the current BAF President. He let me know that the Boise Advertising Federation’s website will be retooled in about a month, and there is also a luncheon coming up in January.

Also, there’s a BAF holiday get-together tonight in the basement at Pair Restaurant. Here’s a little information about it:

Technorati tags: idaho ad agencies, platinum advertising group, boise advertising federation

Here’s one for the “now there’s a new name” column. Brick Group, which is described as a specialty agency that provides “kick-butt ideas to the real estate industry” is looking for an Associate Creative Director/Art Director.

In reading the description, found on both Creative Hotlist and as an anonymous post on Craiglist, what they’re really looking for is a Creative Director, but they want to leave their options open.

Technorati tags: idaho ad agencies, brick group, associate creative director job, art director job, creative hotlist, craigslist

While wandering around the Internet yesterday, I came across a couple of posts that link back to the Idaho Ad Agencies blog:

Tac Anderson over at Blueline Grassroots Marketing has an entry about Social Networking On and Off Line, in which he lists a number of blogs that he reads regularly, and I am honored to see that this blog is included in that list. Tac — I got the hint, and one of these days we will have the chance to meet in person.

John Foster at the Idaho Business Review added a blog post on the Boise Valley Economic Partnership, and using local vs. national agencies recently, which included a quote from this site.

Thanks to both Tac and John for the coverage.

Technorati tags: idaho ad agencies, blueline grassroots marketing, idaho business review