Which is an easier change?

As an employee, do you think it is easier to go from working on the client-side to the agency-side, or vice-versa?

A couple of notable examples on the client-to-agency side:

Moves from the agency-to-client side tend to be a little less obvious, for a couple of reasons:

  • Agencies don’t want to admit that they’ve lost talent, which could mean a loss of future business.
  • Hiring someone away from an agency just doesn’t seem to have the same newsworthiness as an agency hiring someone away from the client side.

What do you think? And what about agency-to-agency? Is that its own ballgame?

Feel free to leave a comment here, or send an email here.

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Blueline picks up Flat Planet

No, its not the title to a scene out of some bizarre sci-fi comic — er, graphic novel as they’re apparently called today.

Blueline Grassroots Marketing of Nampa recently acquired the web development company Flat Planet, also of Nampa. Somebody correct me if I’m wrong, but I believe they are both located out near the Idaho Center, in the TECenter on the BSU West campus.

The two companies have worked together in the past, so this shouldn’t come as a big surprise to anyone. After all, it was just this spring that es/drake purchased AB Positive and merged it into their agency. Since they are two small companies, hopefully the Blueline / Flat Planet integration doesn’t come with the same headaches that seem to come with the territory.

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New Hire at Oliver Russell

John Liebenthal has returned to Oliver Russell & Associates as a Senior Copywriter. This is John’s second stint with the agency — he was with the agency for a couple of years during the heady dot com days, before moving over to Publicis in Boise, and most recently The Kern Organization in Los Angeles.

Welcome back John.

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Job Opening – Graphic Designer

Okay, okay, so I know I’m a few days late in posting this.

The Boise Craigslist website has an anonymous job listing for a Graphic Designer. From reading the listing, I gather that they’re looking for a jack-of-all-trades sort of designer, who can do a little bit of everything.

Once again, this is an anonymous listing via craigslist, but from there are certain lines within it that lead me to think that the hiring agency is…….any guesses? I’ve got mine.

Oh yeah, and before I forget — thanks once again to Danny G over at AdPulp for the mention recently. I appreciate the kind words.

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Oh the Irony

A little over a week ago I made a post about Albertsons/Supervalu making a switch from one agency to another on some of their work. At that time, I also posed the question of whether or not local agencies do a significant amount of work for Albertsons.

No more than a week later, I came across this news on Oliver Russell’s website. While it isn’t quite on the same scale as the work mentioned in the original article, the timing of the news seems, so me at least, ironic.

It should be noted, however, that the bulk of the work around the avenu special offers was/is done by Concept Shopping, which is located just outside of Chicago. The way I read the article from Oliver Russell, they did the branding and messaging around it.

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