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Acquisitions up North

Proof that not everything that happens in the marketing and advertising world in Idaho takes place in and around the Treasure Valley:

Advantage Advertising in Lewiston acquired Digital Barn Productions last month, according to the Lewiston Tribune.

The two firms have moved into a 1,600 square foot space in the Means Building in Lewiston, which has been “customized to include a video production studio with two editing suites, audio recording booth, conference and break rooms, lobby and offices for all of the current staff as well as room for several new hires.”

Dallas and Bobri Roberts, who founded what eventually became Digital Barn Productions in 1993, and Christopher Billow, a web and production manager, have joined Advantage’s current staff of six in the new space.

The full press release from both Advantage and Digital Barn is available here.

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Red Sky is on the growth path again, it would seem

Red Sky Public Relations in Boise continues to add new faces to their staff. Their most recent additions include:

Christina Lenkowski, who “joins Red Sky as an account executive specializing in event planning, sponsorship procurement and strategic integrated communication. Prior to joining the agency, Lenkowski was account director at Hadley Media where she focused on partnership and event marketing for Cirque du Soleil’s traveling Big Top shows in the U.S.”

Doug Self also “joins Red Sky as an account executive with a strong background in technology and experience spanning media relations, marketing strategy and event planning. Prior to joining the agency, Self was Product Marketing Manager for Synology America Corp., where he oversaw marketing and public relations for its North America operations.”

Additionally, Justin Nyquist “joins Red Sky as an account coordinator. Prior to joining the agency, Justin was an Arabic Cryptologic Linguist in the United States Marine Corps where he was responsible for written and verbal translation from Arabic to English and English to Arabic.”

Finally, Amber Broeckel joined Red Sky “as an intern for the summer. Broeckel will support multiple clients throughout her role, leveraging her marketing, communication, social media and event management background. Broeckel graduated with a bachelor’s degree in Marketing from Boise State University last month.”

The full announcement about these new additions to their staff, as well as more background information on each, is available on Red Sky’s website.

Congratulations to all.

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Doing things differently

Perhaps it’s just me, but I’ve heard so many people, companies, brands, etc. talk about how they ‘do things differently’ than anyone else. About their patented, trademarked, put-our-seal-and-watermark-on-it way of doing things.

But here’s the thing — when everyone is ‘doing things differently’ in their own way, no one really is. It’s a sentiment that was similarly echoed in David McCullough’s commencement speech to Wellesley High School recently (which you should really watch if you haven’t taken the time to yet).

So, the question I’ll pose to you dear reader is this: What can you do differently today? Does it have to be something earth-shattering? No. Take, for example, this recent piece for Coca-Cola:

In reality, there’s nothing spectacularly unique about the content. It came from security cameras that are everywhere you look. But by using that footage differently, Coca Cola found an entirely new source of content, all while maintaining – and in many cases reinforcing – their Happiness brand position.

What can you do differently today? Tomorrow? Next week? Think about it, and then go do it.

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Job Opening: Senior .NET Web Developer

Drake Cooper in Boise has an opening for a Senior .NET Developer.

http://twitter.com/jamie_cooper/status/216197735869718529

From the job listing on their website:

We are seeking a highly skilled senior ASP.NET developer with a strong background in building creative, scalable high-quality and high-performance web applications. The job will require building and maintaining custom content management systems and site administration tools.

Looking for someone who can both code and provide digital-thought leadership. Front-end dev skills are a must: ability to code semantic, standards-based xhtml and bulletproof css. Must have javascript and jQuery experience.

Candidate must be self-directed with a high level of attention to detail and the ability to work with minimal supervision. Must be able to work in our fast-paced environment with a team of art directors, designers, writers, programmers, and account managers.

Full details about the position, including requirements and how to apply, can be found on Drake Cooper’s website.

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New Hires at Rizen Creative

Okay, so it’s been a while since we’ve done a ‘new hires’ post, but that’s not to say that things are stagnant everywhere. Case in point…

At Rizen Creative, they’ve added a couple of new faces to their staff.

Tyler Reitz has joined the agency in April as Account & Traffic Coordinator. Tyler was previously Creative Projects Manager at FusionSet, and also worked on the client service side at Donahoe Pace & Partners.

Rizen’s most recent addition to their staff is Jeremy James, whose first day was today, or so says the latest picture (as of this writing) on their Facebook Page. Prior to joining Rizen — as an Art Director we assume — Jeremy spent the past seven or so years in a similar role at Donahoe Pace.

Congratulations to both.