Street level views of marketing & advertising in Idaho
Missed the Rockies this year, or feel like reliving some of the festivities? Not to worry — plenty of pictures were taken. Like these:
The Boise Advertising Federation has the full list of this year’s Rockie Award winners. Gold winners were automatically advanced to the regional (District XI) American Advertising Awards.
Saturday evening, The Rockies happened. As an in-person event. Outdoors.
There was sun, and rain, and wind, and even some lightning in the distance. But Idaho spring weather aside, much credit to the Boise Advertising Federation and Idaho Advertising Federation for pulling off the show, making it comfortable for those who attended in person, and for offering a livestream for those that chose to watch from afar.
And now, a few highlights.
Duft Watterson
Idaho Transportation Department, ITD Distracted Driving Image
Mitchell + Palmer
Idaho Lottery, Goodness at Play
Mitchell + Palmer
Tobacco Connection, Uncle Bob – Wisdom | Trouble | #1
Duft Watterson
Washington Trust Bank, Can’t
Duft Watterson
Idaho Transportation Department, Ice Chest Stickers
Duft Watterson
HiRoad, HiRoad Car Mailer
Porter Pro Media
Bison Boys, Bison Boys
Duft Watterson
ITD, Distracted Driving Image
Name Brand
Mill 95, Here for the Hops
Drake Cooper
Light & Motion, Stella Pro Identity
Porter Pro Media
Bison Boys, Bison Boys Trailer
Name Brand
44 North Vodka, Vodka Grown in Idaho
Drake Cooper
Drake Cooper, 100% Employee Owned
Redfox Visual
#StopTheSpread
CLM Marketing & Advertising
Flying Pie, Flying Pie Brand Box
CLM Marketing & Advertising
Flying Pie, Flying Pie Brand
Gold highlights from the livestream, for those who are interested.
Far too many to list, but highlights from the Silver Awards portion of the show started here.
Following the Rockies judging, all Gold winners are automatically forwarded to competition at the regional level, and Silver award winners had the option of forwarding their entries as well. Among those receiving ADDY Awards at the regional level were:
Silver ADDY
Porter Pro Media
Bison Boys, Bison Boys Trailer
Gold ADDY
Drake Cooper
Drake Cooper, 100% Employee Owned
Regional ADDY Best of Show
Against
Payette Brewing Company, Payette Can Redesign
The National ADDY Awards Show will be held virtually on June 11th.
Missed the show, or want to watch it again? The full livestream — including the evening-ending fireworks — is available on YouTube.
Congratulations to all of the winners.
May 16, 2020.
That was the date for The Rockies, and it was set many months in advance.
But then, as Ryan Reynolds so eloquently put it recently…
Nevertheless, the Boise Advertising Federation quickly shifted, and held the show entirely online, with attendees watching and chatting via YouTube.
All in all it was a tremendous success, and everyone involved in making it happen deserves a ton of credit.
Missed the show? You can view it in its entirety here:
Drake Cooper, Bornstein Seafoods – These Hands
Elements of Advertising – Visual
Mitchell Palmer, Idaho Lottery – Holiday Joy
Television
Drake Cooper, Your Health Idaho – Voices of Pain
Radio
Duft Watterson, Geisinger – Geisinger LLE
Print
Senestre Creative, Bodega Boise – Bodega Boise Reverse Graffiti
Out of Home
SOVRN, Carroll College – Carroll College Direct Mail
Direct Marketing
Duft Watterson, Geisinger – Long Live Everyone Video
Online Video & Podcasts
Front Runner Films, Ballet Idaho – The Divine Dissatisfaction
Digital – Branded Content & Entertainment
Simplot Technology & GLG, Simplot Foods – Simplot Foods Website
Digital – Websites
Name Brand Promotions, Simplot – 2020 Customer Focus
Collateral Material
Against, Killer Creamery – Killer Creamery Whaley Pint
Identity
Drake Cooper, Bornstein Seafoods – These Hands
Elements of Advertising
Name Brand Promotions, Mill 95 – 2019 Craft Brewers Conference
Sales Promotion
Idaho Lottery, Idaho Lottery – Guinness World Records Setting Event
Public Relations
Stoltz Marketing Group, Stoltz Marketing Group – Before I Go Book
Ad Industry Self Promotion
St. Luke’s Marketing, St. Luke’s – Fit One Healthy Living Expo
Public Service
1890 Productions, Mission 43 – Direction Through Solitude
Potpurri
Mitchell Palmer, Idaho Lottery – 5 Star Draw
Complete Campaign
James Trayford, Interfraternity Council at the University of Idaho Rebrand
Identity Programs
Gold Rockie winners were automatically forwarded to the District XI AAF Regional Competition, and Silver Rockie winners had the option to submit their entries as well. Notable winners from Idaho at that level included:
Stoltz Marketing Group, Stoltz Marketing Group – Before I Go Book
Silver ADDY, Advertising Industry Self Promotion
Duft Watterson, Idaho Transportation Department – ITD Candy Cones
Gold ADDY, Ambient Media – Guerilla Marketing
Senestre Creative, Bodega Boise – Bodega Boise Reverse Graffiti
Silver ADDY, Ambient Media – Guerilla Marketing
The complete list of Gold and Silver Rockie winners can be found on the BAF site, and the full list of Regional ADDY winners can be found on the AAF District XI site.
Congratulations to all.
Much has been happening behind the scenes, and the Boise Advertising Federation sent out this update earlier today to the public at large about The Rockies.
2020 ROCKIES AWARD SHOW UPDATE
An Idaho Advertising Federation event, brought to you by The Boise Advertising Federation.
Thanks for being patient with us as we have carefully deliberated to determine the fate of the 2020 Rockies Award show due to COVID 19. The Rockies as an in-person event will not happen this year due to the sensitivity of social distancing while we work through this. It was a hard decision, but we will make it up to you with a big party the next time we get together.
The good news: Due to the size of our usual gathering and sensitivity in these times of COVID-19, we will instead present the Rockies Award Show as a livestream event. We still want to celebrate the creative spirit of our community by hosting a special livestream on May 16th. You guys worked too hard this past year for us to not do anything to acknowledge what you do best!
Stay tuned for details to watch the show on May 16th! See the winners, see the fun videos, have some drinks… all from the comfort of your living rooms and yoga pants. It’ll be free to watch and we also encourage you join us in donating to the Idaho Food Bank during the show. Watch it by yourself or in your groups no larger than 10, six feet apart. It will still be an amazing time.
Watch for updates and more details here: https://www.boiseadfed.org/rockies
Treefort? Uprooted.
Cannes? Canned.*
Boise Music Festival? Silenced.
The list goes on and on…
To my friends at the Idaho and Boise Advertising Federations, it’s time to make the call.
It’s time to either postpone or cancel The Rockies as an in-person event this year.
As much as everyone loves a party and an excuse to dress up, get together and celebrate, it seems foolish to hold an event like this a handful of weeks from now, even if social distancing and shelter-in-place restrictions are relaxed before then.
I want to be as optimistic about this as anyone else, but it’s also time to face reality. Now is not the time to put a large group of people in close contact to one another, mix in alcohol and questionable decisions, and then hope for the best.
Besides, I suspect there will be a lot of belt-tightening at agencies around the state in the weeks and months to come, and the expense of tickets and tables may be among the first to go.
As hard as it is to say it — because I, for one, look forward to seeing the work and the people every year — right now, the show must not go on.
* All credit for that line goes to Dan Goldgeier, who posted it on Twitter a few days ago.