The Right Way to Tell People They Are Wrong

From our friends at the Boise Advertising Federation:

Featuring Luke Asa Guidici

No one likes hearing that they are wrong, but when you work in a creative field — a big part of your job is being told you are wrong over and over again. This is the “notes process” and it can be one of the most frustrating parts of working in a creative field, but when done right it’s a collaborative journey that allows projects to reach their highest potential. In this talk, Luke Guidici will share some insights and experiences from his 20 years working in Hollywood. Along with some examples of the process of making INVINCIBLE he’ll discuss the five steps crucial for success both as a client and as a creative.

About Luke Asa Guidici:

Originally from rural Washington State, Luke broke his family’s TV when he was six. Free to spend his days imaging new worlds, he grew to love storytelling. After over 15 years in Los Angeles where he worked on animated projects for Dan Harmon, HBO Max, Universal Pictures, and Louis CK, he moved to Boise, Idaho where he continues to practice his craft of editing, writing, and directing. Currently, he is the Supervising Editor on Amazon Prime’s hit animated show, “Invincible.”

Generative AI: Pay No Attention to that Robot Behind the Curtain

From the Boise Advertising Federation:

What are the legal ramifications of using AI? Ownership of work?

Generative artificial intelligence, or GenAI, is the most rapidly adopted technology the world has ever seen, surpassing even cell phones and web browsers. But with that explosion of use and opportunity comes several key legal concerns: Can you own the output? Will you get sued for using it? Will your insurance cover it? Join our speaker and Hawley Troxell partner Brad Frazer for an engaging and interactive discussion of the best (and worst!) legal practices for using GenAI.

Bradlee Frazer is a partner with Hawley Troxell and is Chair of the firm’s Intellectual Property & Internet practice group. In addition to emphasizing and focusing on all facets of Internet law, Intellectual Property law, and Information Technology law, he also helps clients with related transactional work and litigation.

Brad is a published novelist, and he has also written extensively for national legal publications and law blogs. He is also a frequent speaker on internet, intellectual property, and computer law topics and is a regular guest lecturer at Boise State University on those subjects.

A Boise native, Brad began his legal career in 1989 as an intellectual property attorney and commercial litigator at a Boise-based law firm. In 1997 he accepted an in-house position as Senior Intellectual Property Counsel with Fortune 1000 company, Micron Electronics, Inc., and remained there through the company’s merger with Interland, Inc. (now, then the nation’s largest Web hosting company. He eventually became Deputy General Counsel for Micron Electronics, Inc., and Interland, Inc. From June 2003 to February 2006, Mr. Frazer served as Deputy General Counsel to MPC Computers, LLC, in Nampa, Idaho.

30 Years of Sports Identity Design…& Tacos

From The Boise Advertising Federation:

Joe Bosack has spent his entire 30-year career working as a designer in sports. From his Pennsylvania studio, he has created visual identities for some of the most iconic brands in the world. Joe will talk about his career, share some of his greatest hits, and tell you why he thinks he is one of the luckiest guys on the planet.

Event includes a build-your-own taco bar for lunch.

Sights from the show: The Rockies

Missed the Rockies this year, or feel like reliving some of the festivities? Not to worry — plenty of pictures were taken. Like these:

The Boise Advertising Federation has the full list of this year’s Rockie Award winners. Gold winners were automatically advanced to the regional (District XI) American Advertising Awards.