Street level views of marketing & advertising in Idaho
The Boise Advertising Federation kicks off its 2014-2015 season on Thursday, August 21st at the Whiskey Bar in downtown Boise. They’ll announce the latest Duke Award winner, install the 2014-2015 Board of Directors, and offer up a preview of what’s in store for the upcoming year.
Admission is free.
Another Rockie Awards show is in the books.
There was food. And drinks. And revelry.
Oh, and awards were handed out, of course. Our friend and occasional contributor Don Day live tweeted some of them:
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Drake Cooper took home Best of Show for their Don’t Fail Idaho work on behalf of the J.A. & Kathryn Albertson Foundation.
Art Gregory was recognized with the Silver Medal Award.
Although he was on vacation in Tanzania when it happened, a collective toast was raised to Bill Drake for his lifetime of work in this crazy business we call advertising, and he received a lifetime membership to the Boise Advertising Federation.
All in all, it was a solid show at an outstanding venue. A hearty ‘well done’ to everyone who helped put on the show.
And the show got started with this fantastic piece of work from John Eames and the folks at North by Northwest:
The Boise Advertising Federation is hosting a luncheon featuring guest speaker Ben Kunz, Vice President of Strategic Planning at Mediassociates:
Ben Kunz is a marketing communications innovator—specializing in planning advertising campaigns and measuring results. He is Vice President of strategic planning at Mediassociates, a leading media planning and digital strategy agency; is co-founder of eEffective, a digital advertising demand-side platform network; and is also a frequent columnist at Bloomberg Businessweek, where he writes national columns on the intersection of advertising and technology.
Visit his blog at www.thoughtgadgets.com.
Cost is $20 for BAF members, $25 for non-members.
AIGA Idaho and the Boise Advertising Federation are co-presenting a luncheon featuring Nick Thiel, Design Director at Hornall Anderson in Seattle. From the event description on Facebook:
Join AIGA Idaho and the Boise Ad Fed for lunch with Nick Thiel, Design Director at Hornall Anderson in Seattle. Nick will be discussing the idea of “Brand Largesse.”
Abstract: Building a brand is hard. Building a brand that people love is even harder. With the myriad strategies and tactics at your disposal, consider simple ways to create love by delivering joy to your consumers when and where they least suspect it.