Tag: boise advertising federation

Generative AI: Pay No Attention to that Robot Behind the Curtain

From the Boise Advertising Federation:

What are the legal ramifications of using AI? Ownership of work?

Generative artificial intelligence, or GenAI, is the most rapidly adopted technology the world has ever seen, surpassing even cell phones and web browsers. But with that explosion of use and opportunity comes several key legal concerns: Can you own the output? Will you get sued for using it? Will your insurance cover it? Join our speaker and Hawley Troxell partner Brad Frazer for an engaging and interactive discussion of the best (and worst!) legal practices for using GenAI.

Bradlee Frazer is a partner with Hawley Troxell and is Chair of the firm’s Intellectual Property & Internet practice group. In addition to emphasizing and focusing on all facets of Internet law, Intellectual Property law, and Information Technology law, he also helps clients with related transactional work and litigation.

Brad is a published novelist, and he has also written extensively for national legal publications and law blogs. He is also a frequent speaker on internet, intellectual property, and computer law topics and is a regular guest lecturer at Boise State University on those subjects.

A Boise native, Brad began his legal career in 1989 as an intellectual property attorney and commercial litigator at a Boise-based law firm. In 1997 he accepted an in-house position as Senior Intellectual Property Counsel with Fortune 1000 company, Micron Electronics, Inc., and remained there through the company’s merger with Interland, Inc. (now Web.com), then the nation’s largest Web hosting company. He eventually became Deputy General Counsel for Micron Electronics, Inc., and Interland, Inc. From June 2003 to February 2006, Mr. Frazer served as Deputy General Counsel to MPC Computers, LLC, in Nampa, Idaho.

30 Years of Sports Identity Design…& Tacos

From The Boise Advertising Federation:

Joe Bosack has spent his entire 30-year career working as a designer in sports. From his Pennsylvania studio, he has created visual identities for some of the most iconic brands in the world. Joe will talk about his career, share some of his greatest hits, and tell you why he thinks he is one of the luckiest guys on the planet.

Event includes a build-your-own taco bar for lunch.

Posted on

Sights from the show: The Rockies

Missed the Rockies this year, or feel like reliving some of the festivities? Not to worry — plenty of pictures were taken. Like these:

The Boise Advertising Federation has the full list of this year’s Rockie Award winners. Gold winners were automatically advanced to the regional (District XI) American Advertising Awards.

Posted on

Rockies – the winners

Saturday evening, The Rockies happened. As an in-person event. Outdoors.

There was sun, and rain, and wind, and even some lightning in the distance. But Idaho spring weather aside, much credit to the Boise Advertising Federation and Idaho Advertising Federation for pulling off the show, making it comfortable for those who attended in person, and for offering a livestream for those that chose to watch from afar.

And now, a few highlights.

Best of Show

Duft Watterson
Idaho Transportation Department, ITD Distracted Driving Image

Gold Rockies

Mitchell + Palmer
Idaho Lottery, Goodness at Play

Mitchell + Palmer
Tobacco Connection, Uncle Bob – Wisdom | Trouble | #1

Duft Watterson
Washington Trust Bank, Can’t

Duft Watterson
Idaho Transportation Department, Ice Chest Stickers

Duft Watterson
HiRoad, HiRoad Car Mailer

Porter Pro Media
Bison Boys, Bison Boys

Duft Watterson
ITD, Distracted Driving Image

Name Brand
Mill 95, Here for the Hops

Drake Cooper
Light & Motion, Stella Pro Identity

Porter Pro Media
Bison Boys, Bison Boys Trailer

Name Brand
44 North Vodka, Vodka Grown in Idaho

Drake Cooper
Drake Cooper, 100% Employee Owned

Redfox Visual
#StopTheSpread

CLM Marketing & Advertising
Flying Pie, Flying Pie Brand Box

CLM Marketing & Advertising
Flying Pie, Flying Pie Brand

Gold highlights from the livestream, for those who are interested.

Silver Rockies

Far too many to list, but highlights from the Silver Awards portion of the show started here.

District XI ADDY Awards

Following the Rockies judging, all Gold winners are automatically forwarded to competition at the regional level, and Silver award winners had the option of forwarding their entries as well. Among those receiving ADDY Awards at the regional level were:

Silver ADDY
Porter Pro Media
Bison Boys, Bison Boys Trailer

Gold ADDY
Drake Cooper
Drake Cooper, 100% Employee Owned

Regional ADDY Best of Show
Against
Payette Brewing Company, Payette Can Redesign

The National ADDY Awards Show will be held virtually on June 11th.

Missed the show, or want to watch it again? The full livestream — including the evening-ending fireworks — is available on YouTube.

Congratulations to all of the winners.

Posted on

The Rockies, 2020 edition

May 16, 2020.

That was the date for The Rockies, and it was set many months in advance.

But then, as Ryan Reynolds so eloquently put it recently…

Nevertheless, the Boise Advertising Federation quickly shifted, and held the show entirely online, with attendees watching and chatting via YouTube.

All in all it was a tremendous success, and everyone involved in making it happen deserves a ton of credit.

Missed the show? You can view it in its entirety here:

Selected winner highlights

Best of Show

Drake Cooper, Bornstein Seafoods – These Hands
Elements of Advertising – Visual

Gold Rockies

Mitchell Palmer, Idaho Lottery – Holiday Joy
Television

Drake Cooper, Your Health Idaho – Voices of Pain
Radio

Duft Watterson, Geisinger – Geisinger LLE
Print

Senestre Creative, Bodega Boise – Bodega Boise Reverse Graffiti
Out of Home

SOVRN, Carroll College – Carroll College Direct Mail
Direct Marketing

Duft Watterson, Geisinger – Long Live Everyone Video
Online Video & Podcasts

Front Runner Films, Ballet Idaho – The Divine Dissatisfaction
Digital – Branded Content & Entertainment

Simplot Technology & GLG, Simplot Foods – Simplot Foods Website
Digital – Websites

Name Brand Promotions, Simplot – 2020 Customer Focus
Collateral Material

Against, Killer Creamery – Killer Creamery Whaley Pint
Identity

Drake Cooper, Bornstein Seafoods – These Hands
Elements of Advertising

Name Brand Promotions, Mill 95 – 2019 Craft Brewers Conference
Sales Promotion

Idaho Lottery, Idaho Lottery – Guinness World Records Setting Event
Public Relations

Stoltz Marketing Group, Stoltz Marketing Group – Before I Go Book
Ad Industry Self Promotion

St. Luke’s Marketing, St. Luke’s – Fit One Healthy Living Expo
Public Service

1890 Productions, Mission 43 – Direction Through Solitude
Potpurri

Mitchell Palmer, Idaho Lottery – 5 Star Draw
Complete Campaign

Student Gold

James Trayford, Interfraternity Council at the University of Idaho Rebrand
Identity Programs

Gold Rockie winners were automatically forwarded to the District XI AAF Regional Competition, and Silver Rockie winners had the option to submit their entries as well. Notable winners from Idaho at that level included:

Stoltz Marketing Group, Stoltz Marketing Group – Before I Go Book
Silver ADDY, Advertising Industry Self Promotion

Duft Watterson, Idaho Transportation Department – ITD Candy Cones
Gold ADDY, Ambient Media – Guerilla Marketing

Senestre Creative, Bodega Boise – Bodega Boise Reverse Graffiti
Silver ADDY, Ambient Media – Guerilla Marketing

The complete list of Gold and Silver Rockie winners can be found on the BAF site, and the full list of Regional ADDY winners can be found on the AAF District XI site.

Congratulations to all.