The Boise Advertising Federation is kicking off their 2016-2017 season this Thursday, September 15th at 5:30 p.m. with an event at the Payette Brewing Tap Room on River St. in Boise.
Tour de Smashed 2016
Get Your Think On! Turning digital trends into strategies and investments into returns
Get Your Think On! Turning Digital Trends into Strategies and Investments into Returns
Remember the good ol’ days? When you could just throw up a banner ad on a local publication’s site? Your audience would love the ad and click like crazy, bringing record traffic to your website?
No, you don’t. Digital advertising has never been that straightforward, and it certainly isn’t now.
Sr. Director of Digital Innovations with Centro, Ryann Manchee, will pain a picture of the current state of the industry and what consumer patterns are causing the most commotion. This seminar will dissect five individual trends, suggest best practice campaign tactics to reach these particular consumers, and take a look at how these trends will shape the strategy and performance of digital ad campaigns in the new year.
Expect to hear about:
- Planning around the proliferation of devices in an increasingly connected consumer audience
- Dealing with the no-click consumer
- What to do with your stockpile of data
- How to connect with consumers who don’t stay put
- Tapping the rapidly growing video consumption trend
- How to deal with ad fraud, blocking and visibility
Have you met the new BAF Board yet?
Recently, our friends at the Boise Advertising Federation sent us some information about this year’s Board of Directors:
BOISE ADVERTISING FEDERATION ANNOUNCES 2015/2016 BOARD OF DIRECTORS
BOISE, ID – The Boise Advertising Federation (BAF) elected its 2015/2016 Board of Directors at the organization’s annual installation of the board event in Boise, Idaho. The incoming board includes a mix of advertising agency, client side and media professionals representing 7 area advertising agencies, 3 media groups and 2 local organizations. Tyler LaDouceur (President), Lacy Wiest (1st Vice President), Andy Petersen (2nd Vice President) and Katherine Johnson (Chairman) represent the board’s leadership team.
Established in 1910, the BAF is the oldest trade organization in the state of Idaho with the purpose of educating and promoting professional development among its membership, and guiding and protecting the advertising industry from unwanted legislation. As a non-profit volunteer organization, the BAF relies on the assistance of local marketing and advertising professionals to organize annual events such as the Rockies, Get Your Think On!, and the Legends of Advertising Golf Tournament. The BAF has 118 members in Boise, and is sponsored by National CineMedia with in-kind sponsorships from ESP Printing and Hampton Inn.
The Board of Directors is represented by the following area marketing professionals:
Tyler LaDouceur, President – Oliver Russell Mitchell + Palmer
Lacy Wiest, 1st Vice President – KTVB
Andy Petersen, 2nd Vice President – Mitchell + Palmer
Jessica Moon, Rockies Judging Chair – DaviesMoore
Tracey Green, Education Chair – National CineMedia
Max White, Design Chair – CLM
Erin Trimble, Controller – Idaho Medical Association
Kallee McGrady, Events Chair – DaviesMoore
Val Koonce, Sponsorships Chair – KBOI-2
Melinda Mansfield, Web Master – DaviesMoore
Jay Bowen, Rockies Show Chair – Stoltz Marketing Group
Kendall Shew, Membership Chair – KBOI-2
Joan Cleary, Treasurer/Secretary – c308 Marketing
Katherine Johnson, Chairman – YMCA Treasure Valley
Dylan Amundson, Past Chairman – Drake Cooper
BAF Event: Get Your Think On! with the Ad Contrarian
Bob Hoffman is one of the most sought after international speakers on advertising and marketing. The Wall Street Journal calls Bob “caustic yet truthful.” Time, Inc calls him “fabulously irreverent.” The Financial Times says he’s responsible for “savage critiques of digital hype.” Fuel Lines calls him “THE most provocative man in advertising.”
Bob is author of the popular “Ad Contrarian” blog, chosen as one of the world’s most influential marketing and advertising blogs by Business Insider. He has written several books including “101 Contrarian Ideas About Advertising,” which became Amazon’s #1 selling advertising book, and “Marketers Are From Mars, Consumers Are From New Jersey,” which Amazon chose as #1 “Hot Prospect” in advertising.
Bob has been the CEO of two independent ad agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, Pepsico, Bank of America and AT&T.
In his presentation to the BAF, Bob will address the battle for the world’s most valuable customer: Nielsen calls them ““The most valuable generation in the history of marketing.” Forbes calls them “The most ignored wealthy people in the history of marketing.” Even though they control about 70% of the nation’s wealth and are responsible for over half of consumer spending, they are the target for only 10% of marketing activity. This talk is about the legends and myths regarding consumers over 50. And the enormous mistake marketers are making by ignoring them.